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Associate marketing manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Sooho Lee
Associate marketing manager example skills
Below we've compiled a list of the most critical associate marketing manager skills. We ranked the top skills for associate marketing managers based on the percentage of resumes they appeared on. For example, 12.2% of associate marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills an associate marketing manager needs to be successful in the workplace.

15 associate marketing manager skills for your resume and career

1. Digital Marketing

Here's how associate marketing managers use digital marketing:
  • Collaborate with outside resources to develop appropriate print and digital marketing and communication campaigns and materials that support business objectives.
  • Promoted to manage multiple advertising agencies in formulating and executing digital marketing campaigns that have increased brand awareness.

2. Project Management

Here's how associate marketing managers use project management:
  • Streamlined efficiency of project management process by optimizing status tracking, communication and targeting key follow ups.
  • Perform campaign and project execution and data analysis with some project management.

3. Marketing Campaigns

Here's how associate marketing managers use marketing campaigns:
  • Worked directly with designers to develop marketing campaigns and specific marketing and advertising materials for print and electronic distribution.
  • Conducted detailed analysis of sales and revenue patterns against traffic/clicks generated by marketing campaigns to determine best practices.

4. PowerPoint

Here's how associate marketing managers use powerpoint:
  • Created sales-related tools including PowerPoint presentations, one-sheets and research/ad study information.
  • Redeveloped a limited and outdated PowerPoint Sales Presentation with upgraded content, navigation, videos, and graphics.

5. Brand Marketing

Here's how associate marketing managers use brand marketing:
  • Identify opportunities for growth through retail landscape analysis and leverage brand marketing efforts.
  • Collaborate with corporate marketing technology, product brand marketing departments and corporate training.

6. Integrated Marketing

Here's how associate marketing managers use integrated marketing:
  • Created, implemented and managed integrated marketing tactics as assigned in support of respective business objectives and strategies.
  • Developed and executed integrated marketing plan to drive sales, expand awareness and grow household penetration.

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7. Email Marketing

Here's how associate marketing managers use email marketing:
  • Produced quarterly email reporting, analyzed metrics, and made recommendations for email marketing strategies.
  • Analyzed effectiveness of email marketing promotions; provided actionable recommendations.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how associate marketing managers use market research:
  • Performed key market research and analysis to develop highly successful start-up growth strategy generating positive results over a number of years.
  • Partnered with internal market research department and agency planning teams to identify consumer and market insights to inform in-market strategies.

9. KPIs

Here's how associate marketing managers use kpis:
  • Determined and set KPIs for new campaigns plus made optimization recommendations for existing efforts through tracking and analysis.
  • Established metrics and KPIs to meet company targets.

10. Consumer Insights

Here's how associate marketing managers use consumer insights:
  • Provided recommendations backed by qualitative and quantitative consumer insights on brand performance and consumer requirements to achieve company growth targets.
  • Piloted marketplace and competitive evaluations; obtained and leveraged key consumer insights to develop opportunities to grow product portfolios.

11. Channel Marketing

Here's how associate marketing managers use channel marketing:
  • Associate Channel Marketing Manager / National Account Business Analyst Managed key account relationships for National and Regional retailers.
  • Drive short term and long term strategies for the field marketing program to align with channel marketing efforts.

12. ROI

Here's how associate marketing managers use roi:
  • Modeled lifetime subscriber value analyses with historical-based assumptions to accurately forecast ROI for marketing campaign scenarios.
  • Performed ROI, trend and competitive analysis on all marketing activities to guide executive decision-making.

13. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how associate marketing managers use crm:
  • Utilized NetSuite CRM software for marketing campaign execution and customer/prospect database management, as well as reporting.
  • Supervised consumer relations department and implemented CRM technology to improve consumer retention and streamline processes.

14. Brand Management

Here's how associate marketing managers use brand management:
  • Leveraged brand management aptitude in promoting the company s V7 line of hardware, security products, and accessories.
  • Led cross-functional teams, research partners, and external agencies on all brand management initiatives.

15. Google Analytics

Here's how associate marketing managers use google analytics:
  • Analyzed website performance using Google Analytics.
  • Create and monitor a consistent SEO strategy using Google Analytics, Google Webmasters Tool and MozPro.
top-skills

What skills help Associate Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on associate marketing manager resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all associate marketing managers possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for associate marketing managers?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Quantitative analytical skills, budget and finance skills, and performance assessment skills.

What associate marketing manager skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young associate marketing managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for an associate marketing manager stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

List of associate marketing manager skills to add to your resume

Associate marketing manager skills

The most important skills for an associate marketing manager resume and required skills for an associate marketing manager to have include:

  • Digital Marketing
  • Project Management
  • Marketing Campaigns
  • PowerPoint
  • Brand Marketing
  • Integrated Marketing
  • Email Marketing
  • Market Research
  • KPIs
  • Consumer Insights
  • Channel Marketing
  • ROI
  • CRM
  • Brand Management
  • Google Analytics
  • Product Development
  • Email Campaigns
  • SEO
  • B Testing
  • POS
  • Marketing Mix
  • Strategic Thinking
  • Facebook
  • Instagram
  • HTML
  • Product Line
  • Social Media Marketing
  • Content Marketing
  • Kids
  • Wine
  • Twitter
  • Creative Development
  • Budget Management
  • Creative Briefs
  • PET
  • B2B Marketing
  • Brand Awareness
  • SEM
  • Excellent Organizational
  • Market Trends
  • Competitive Landscape
  • Integrated Marketing Campaigns
  • Business Development
  • Data Analysis
  • Trade Shows
  • Sales Growth
  • Marketing Analytics
  • Brand Positioning
  • Content Creation
  • YouTube

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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