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Associate marketing manager skills for your resume and career

15 associate marketing manager skills for your resume and career
1. Digital Marketing
- Collaborate with outside resources to develop appropriate print and digital marketing and communication campaigns and materials that support business objectives.
- Promoted to manage multiple advertising agencies in formulating and executing digital marketing campaigns that have increased brand awareness.
2. Project Management
- Streamlined efficiency of project management process by optimizing status tracking, communication and targeting key follow ups.
- Perform campaign and project execution and data analysis with some project management.
3. Marketing Campaigns
- Worked directly with designers to develop marketing campaigns and specific marketing and advertising materials for print and electronic distribution.
- Conducted detailed analysis of sales and revenue patterns against traffic/clicks generated by marketing campaigns to determine best practices.
4. PowerPoint
- Created sales-related tools including PowerPoint presentations, one-sheets and research/ad study information.
- Redeveloped a limited and outdated PowerPoint Sales Presentation with upgraded content, navigation, videos, and graphics.
5. Brand Marketing
- Identify opportunities for growth through retail landscape analysis and leverage brand marketing efforts.
- Collaborate with corporate marketing technology, product brand marketing departments and corporate training.
6. Integrated Marketing
- Created, implemented and managed integrated marketing tactics as assigned in support of respective business objectives and strategies.
- Developed and executed integrated marketing plan to drive sales, expand awareness and grow household penetration.
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- Produced quarterly email reporting, analyzed metrics, and made recommendations for email marketing strategies.
- Analyzed effectiveness of email marketing promotions; provided actionable recommendations.
8. Market Research
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
- Performed key market research and analysis to develop highly successful start-up growth strategy generating positive results over a number of years.
- Partnered with internal market research department and agency planning teams to identify consumer and market insights to inform in-market strategies.
9. KPIs
- Determined and set KPIs for new campaigns plus made optimization recommendations for existing efforts through tracking and analysis.
- Established metrics and KPIs to meet company targets.
10. Consumer Insights
- Provided recommendations backed by qualitative and quantitative consumer insights on brand performance and consumer requirements to achieve company growth targets.
- Piloted marketplace and competitive evaluations; obtained and leveraged key consumer insights to develop opportunities to grow product portfolios.
11. Channel Marketing
- Associate Channel Marketing Manager / National Account Business Analyst Managed key account relationships for National and Regional retailers.
- Drive short term and long term strategies for the field marketing program to align with channel marketing efforts.
12. ROI
- Modeled lifetime subscriber value analyses with historical-based assumptions to accurately forecast ROI for marketing campaign scenarios.
- Performed ROI, trend and competitive analysis on all marketing activities to guide executive decision-making.
13. CRM
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
- Utilized NetSuite CRM software for marketing campaign execution and customer/prospect database management, as well as reporting.
- Supervised consumer relations department and implemented CRM technology to improve consumer retention and streamline processes.
14. Brand Management
- Leveraged brand management aptitude in promoting the company s V7 line of hardware, security products, and accessories.
- Led cross-functional teams, research partners, and external agencies on all brand management initiatives.
15. Google Analytics
- Analyzed website performance using Google Analytics.
- Create and monitor a consistent SEO strategy using Google Analytics, Google Webmasters Tool and MozPro.
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Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia
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Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia
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Foundation Professor of Public Policy and Management and Director, Arizona State University
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Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia
List of associate marketing manager skills to add to your resume

The most important skills for an associate marketing manager resume and required skills for an associate marketing manager to have include:
- Digital Marketing
- Project Management
- Marketing Campaigns
- PowerPoint
- Brand Marketing
- Integrated Marketing
- Email Marketing
- Market Research
- KPIs
- Consumer Insights
- Channel Marketing
- ROI
- CRM
- Brand Management
- Google Analytics
- Product Development
- Email Campaigns
- SEO
- B Testing
- POS
- Marketing Mix
- Strategic Thinking
- HTML
- Product Line
- Social Media Marketing
- Content Marketing
- Kids
- Wine
- Creative Development
- Budget Management
- Creative Briefs
- PET
- B2B Marketing
- Brand Awareness
- SEM
- Excellent Organizational
- Market Trends
- Competitive Landscape
- Integrated Marketing Campaigns
- Business Development
- Data Analysis
- Trade Shows
- Sales Growth
- Marketing Analytics
- Brand Positioning
- Content Creation
- YouTube
Updated January 8, 2025