Top Associate Marketing Manager Skills

Below we've compiled a list of the most important skills for an Associate Marketing Manager. We ranked the top skills based on the percentage of Associate Marketing Manager resumes they appeared on. For example, 13.8% of Associate Marketing Manager resumes contained New Product Development as a skill. Let's find out what skills an Associate Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Associate Marketing Manager resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Associate Marketing Manager jobs:
  • Succeeded in fast-evolving environment of telecommunications to deliver strategic qualitative and quantitative research for new product development.
  • Led new product development and marketing program execution.
  • Have served as team leader and/or participant in New Product Development events that brought bottom line savings to the business.
  • Managed Corporate New Product Development and Product Improvement projects working with cross functional team and met all original ship dates.
  • Set direction for new product development and established launch plans including product and pricing strategy, packaging and promotions.
  • Developed new product development strategy for high-profile Young Skin business with expectation of driving step-change growth in the category.
  • Manage the Harley Davidson Custom Ring Program pricing, promotions, collateral material, and new product development.
  • Managed Champion and C9 Sock in new product development, channel strategy, selling-in, and promotions
  • Managed new product development and base brand marketing initiatives for 2nd largest US canned pasta brand.
  • Led global cross-functional, new product development teams to increase the brand's product offerings.
  • Redesigned new product development process for private label group to focus on unmet consumer needs.
  • Manage scholastic championship ring pricing, promotions, collateral material, and new product development.
  • Played key role in new product development team collaborating with Warner Bros. on licensed goods.
  • Manage the new product development pipeline with the cross-functional teams.
  • Provided key trend and consumer inputs into new product development.
  • Led new product development, and promotional execution.
  • Managed new product development and integrated marketing programs for Playskool's Infant and Preschool Brands ($167MM).
  • ASSOCIATE MARKETING MANAGER V PILLSBURY Managed new product development for both Pillsbury and Totinos.

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2. Company Website

high Demand
Here's how Company Website is used in Associate Marketing Manager jobs:
  • Monitor and audit quality and usability of company website.
  • Increased website traffic by over 360% through full redesign of company website and SEO strategies.
  • Gather and write new content for client newsletters, company website and Intranet.
  • Maintain company website by making the necessary updates for 160 affiliated dental practices.
  • Maintained entire company website and content.
  • Translated company website to French.

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3. Online

high Demand
Here's how Online is used in Associate Marketing Manager jobs:
  • Directed development, implementation and measurement of marketing programs for ongoing customer acquisition through online verticals and other channels.
  • Created and implemented social networking based viral marketing programs and guerrilla marketing programs related to online projects.
  • Managed online acquisition and activation marketing, including coordinating systems enhancements and overseeing joint marketing agreements.
  • Develop private label cookie and muffin marketing collateral in addition to an online material generation program.
  • Trained and motivated dealer sales representatives by creating online presentations, promotional programs and materials.
  • Analyzed website traffic and offline campaigns and provided defined recommendations for online/offline marketing goals.
  • Established online competition to increase student participation in conferences and social media outlets.
  • Developed and implemented strategic, revenue-driven print and online marketing campaigns.
  • Tracked promotional activity to monitor profitability of print and online advertisements.
  • Leveraged and supported key customer online initiatives.
  • Helped develop digital marketing strategies for dozens of clients by researching and analyzing the online presence of the entire dealer base.
  • Managed advertising budgets ($1.5MM) and negotiated and purchased ads (print, TV, radio and online).
  • Designed, executed and analyzed measurable Direct Response Marketing, across multiple media: broadcast, print, online and telephony.
  • Seek new opportunities for development in partnership marketing though online, email, smart phone, social media and print.
  • Project coordination with Advertising Agency including development of online sales tools, design of brochures and design of new packaging.
  • Integrated consumer insights to develop connected retail solutions with unique online, mobile, in-store, and social networking elements.
  • Assemble budgets in coordination with meeting planners and develop print, e-mail, and online materials with graphic designers.
  • Assisted in the development and implementation of all marketing and sales promotions for print and online books and databases.
  • Implemented monthly database audits that allowed for customers to have a more user friendly experience accessing their online accounts.
  • Helped develop a strategic plan to revitalize online reputation, increasing our Yelp rating positively upwards of 25%.

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4. Revenue Growth

high Demand
Here's how Revenue Growth is used in Associate Marketing Manager jobs:
  • Developed and implemented targeted marketing strategy to achieve 10%+ revenue growth in Transportation Services product lines.
  • Create marketing plans and implement strategies for revenue growth for 60 top accounts at Hertz.
  • Provided the executives with the insightful performance data and encouraged revenue growth.
  • Generated 14% comp store revenue growth and record monthly market share
  • Developed and activated omni channel specific marketing campaigns resulting in revenue growth and year over year registry share gains.
  • Diagnosed weaknesses in festival merchandising and product diversity by incorporating new technology and website, resulting in exponential revenue growth.

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5. Email

high Demand
Here's how Email is used in Associate Marketing Manager jobs:
  • Maintained email testing plan and ensured implementation and reporting on all test cases for statistical significance and testing continuity.
  • Produced quarterly email reporting, analyzed metrics, and made recommendations for email marketing strategies.
  • Worked cross-functionally within Banana Republic to aid in the development and execution of email campaigns.
  • Plan and execute email marketing campaigns that increase brand awareness and generate year-over-year financial gains.
  • Develop messaging and design for email marketing campaigns to promote sales/subscriptions and usage.
  • Created daily email distribution of industry news and competitive happenings.
  • Analyzed effectiveness of email marketing promotions; provided actionable recommendations.
  • Refreshed copy and design of all automatically-triggered emails.
  • Presented weekly reporting on completed email results.
  • Project managing implementation of new Email Infrastructure.
  • Scheduled appointments, emailed reminders of appointments, and followed up with phone calls, including cold calling prospective home buyers.
  • Designed and managed email marketing campaigns to promote company products and events using email marketing service providers and in-house CRM software.
  • Brief Junior Art Director and Junior Graphic Designer on emails for retail stores, internal virtual store and customer facing emails.
  • Implemented and manage our inbound marketing software to execute landing pages, email blasts, and message through our social platforms.
  • Designed and lead execution for email testing; analyzed and reported results and determined strategies to move forward with and implement.
  • Managed internal resources and multiple outside agencies on copy, layout, and printing of B2B direct mail and email campaigns.
  • Deployed up to 300 email campaigns per year to build and drive core textbook adoptions, inclusive of multivariate testing.
  • Developed marketing materials for merchant sales reps including leave behinds, direct mail packages, email templates, and websites.
  • Studied and implemented B2B email marketing practices - including proper subject line techniques, email structure, and anti-SPAM rules.
  • Created direct marketing campaigns by industry vertical with multiple touch points including email, USPS package, and follow up.

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6. Facebook

high Demand
Here's how Facebook is used in Associate Marketing Manager jobs:
  • Increased Twitter followers and Facebook likes by 43% and 40 %, respectively, within 5 months.
  • Create, update, and manage social media presence for TAUC including Twitter, Facebook, and LinkedIn.
  • Manage and write content for SAGE-owned social media channels, including Facebook, Twitter, and LinkedIn.
  • Develop and manage corporate brand presence across social media (Facebook, Twitter, and LinkedIn).
  • Managed logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.
  • Assisted social medium team to double Facebook likes and Twitter followers within two months.
  • Researched and determined new social network marketing efforts on YouTube, Twitter and Facebook.
  • Launched and maintained the company's Twitter and Facebook accounts
  • Designed, developed, and implemented the Medical Education social media strategy (Facebook, Twitter, Pinterest, etc.)
  • Managed IDW's social media outlets and engaging with the fan community via Twitter, Facebook, and Tumblr.
  • Established and managed social media for the Frommer's brand, including Facebook and Twitter.
  • Maintain social media platforms for marketing including Facebook, Twitter, and Flickr.
  • Lead social media marketing campaign for the ESPN Fanwiches contest on Facebook.
  • Develop and implement Social Media Marketing - Facebook Train and manage restaurant servers Drive 10% revenue increase with efficient management process
  • Managed the Facebook and Twitter of the company, resulti- ng in an over 300% growth in both.
  • Managed all social media outlets including Facebook, Twitter, Instagram, Pinterest along with website content.
  • Manage Glow's Facebook and Pinterest presence and Glow Nurture and Glow Baby's Instagram accounts.

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7. Market Research

high Demand
Here's how Market Research is used in Associate Marketing Manager jobs:
  • Partnered with internal market research department and agency planning teams to identify consumer and market insights to inform in-market strategies.
  • Conducted quantitative and qualitative market research to develop pricing strategies and create tailored marketing promotions for various customer segments.
  • Coordinated market research studies on customer attitudes towards existing and conceptual new products and packaging.
  • Executed and analyzed market research and implemented that data for audience profiled development.
  • Conducted market research and leveraged insights to define strategic direction.
  • Conduct market research and evaluate findings for overall marketing strategy.
  • Managed and executed independent Market Research Consulting Contract.
  • Conduct qualitative and quantitative market research studies to test new products/marketing strategies, explore new markets, and understand buying criteria.
  • Monitor and control expenses for advertising, promotion, market research, direct marketing, and professional services accounts.
  • Provided market research data to sales force to assist with customer prospecting and assisted in developing sales presentations.
  • Analyze market research to target locations, assess volume potential, and identify optimal client locations.
  • Interfaced with market research vendors to develop questionnaires utilized in both US and global primary research.
  • Managed over $1 million marketing budget encompassing market research, design, and product development.
  • Managed location reviews and identified market opportunities via market research, boosting attendance by 50%.
  • Initiated and managed 3 Carnegie Mellon University student projects, increasing the market research efforts.
  • Prepared market research videos and talking points for senior VP and Kroger c-suite meetings.
  • Negotiated contracts and manage external market research companies to best suit our needs.
  • Worked with market research and editorial departments to develop books and ancillary products.
  • Conducted market research studies to support market efforts.
  • Researched competitors' products and perform market research.

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8. Creative Direction

high Demand
Here's how Creative Direction is used in Associate Marketing Manager jobs:
  • Manage creative direction for marketing collateral creation with internal graphic designer and external agency resources.
  • Included initial creative direction, consumer research, transition execution, consumer, sales and trade communication of new packaging.
  • Collaborate with creative producers on creative direction and building landing page content.
  • Provided key messaging and creative direction to graphics team for campaigns.
  • Provided creative direction and strategy to our outside agencies.
  • Coordinated ideation sessions, drafted concepts, provided creative direction, made pricing recommendations and secured executive alignment.

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9. ROI

high Demand
Here's how ROI is used in Associate Marketing Manager jobs:
  • Modeled lifetime subscriber value analyses with historical-based assumptions to accurately forecast ROI for marketing campaign scenarios.
  • Set the course for achieving sales and ROI targets through management of partnership marketing programs and negative option book program.
  • Track, report and analyze all MarCom and Advertising tactics in order to ascertain ROI and/or performance.
  • Conducted business review including ROI analysis to ensure most efficient program spend across all marketing channels.
  • Produced reports for senior management on marketing ROI, production COGS, and financial data.
  • Managed marketing budget and analyzed ROI on current spend to determine future budget allocation.
  • Measured and reported on program performance, providing updates on sales results and ROI.
  • Increased ROI on equity coupon sales 43% by targeting and improving content.
  • Improved PPC campaigns' ROI by adjusting bid strategies and ad creative testing.
  • Analyze results of all marketing programs to insure maximum growth and ROI.
  • Developed ROI database that allowed for more robust ROI reporting and insights.
  • Evaluate campaign performances, post-event ROI tracking, and wrap-up reports.
  • Maximize marketing ROI while increasing company s exposure in the market.
  • Based on output, redirect activities to achieve optimal ROI.
  • Monitor P&L performance to ensure maximum ROI.
  • Yielded positive ROI results through AC Nielsen panel studies.
  • Collect and compile all ROI analysis for corporate review.
  • Measured ROI for all advertising and marketing programs.
  • Measured ROI for all marketing tactics.
  • Reduced customer acquisition cost, increased ROI, and effectively streamlined processes and product offering for million dollar marketing initiative.

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10. Trade Shows

high Demand
Here's how Trade Shows is used in Associate Marketing Manager jobs:
  • Staffed, advanced business relationships, and generated mutually beneficial business at industry trade shows.
  • Enhanced corporate image by organizing and managing regional and national trade shows and education events.
  • Managed and coordinated company exhibit space at Trade Shows/Conventions
  • Facilitated partner co-marketing activities at trade shows.
  • Pitched to media outlets, managed authors and their tours/signings, and represented company at trade shows and national sales conferences.
  • Support all trade shows and corporate events to ensure timing is met for all marketing materials and support.
  • Designed strategic marketing plans for Kids product line including cross-partner corporate promotions, merchandising, and trade shows.
  • Drive corporate presence at global trade shows and conferences for domestic and international markets throughout the industry.
  • Created and executed all-inclusive trade show management system; managed 87 trade shows and 21 speaking engagements.
  • Led preparation for industry trade shows including E3, Destination PlayStation and retail manager shows, etc.
  • Planned and coordinated trade shows - organized successful booth in CeBit show in less than one month.
  • Trained and coordinated the industry groups for trade shows, networking events, and other CPR-related events.
  • Design brochures and banners for trade shows and websites in both North and South America region.
  • Increased sales / awareness by implementing User Conferences and trade shows on time and within budget.
  • Launched new product seminars, conferences, and trade shows to display and promote new products.
  • Attended trade shows as marketing lead and developed messaging and training manuals for field sales teams.
  • Planned trade shows and media events, including negotiating vendor contracts and printing marketing materials.
  • Created and deployed daily and monthly newsletters, planned and executed trade shows and events.
  • Coordinate all marketing material for trade shows, sales meetings, and quarterly corporate meetings.
  • Planned sales events such as seminars, trade shows, client events and familiarization trips.

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11. Consumer Insights

high Demand
Here's how Consumer Insights is used in Associate Marketing Manager jobs:
  • Provided recommendations backed by qualitative and quantitative consumer insights on brand performance and consumer requirements to achieve company growth targets.
  • Piloted marketplace and competitive evaluations; obtained and leveraged key consumer insights to develop opportunities to grow product portfolios.
  • Conducted qualitative and quantitative marketing research to gain consumer insights for product innovation and packaging initiatives.
  • Directed research to determine consumer insights and market conditions/sizing.
  • Uncovered consumer insights that drove a successful brand re-positioning.
  • Led cross-functional team comprising R&D, Consumer Insights, Logistics, Finance, Sales, etc.
  • Associate Marketing Manager, Vlasic Brand Senior Marketing Information Analyst (Market Research / Consumer Insights)
  • Identified new consumer insights to develop differentiated growth platform for Wanchai Ferry.
  • Analyzed and utilized POS trends, consumer insights, demographic account alignment and panel analytics to develop sell in materials.

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12. Customer Service

high Demand
Here's how Customer Service is used in Associate Marketing Manager jobs:
  • Manage and assist in career development of Marketing Administrative Assistant, Customer Service Staff and Promotions Coordinator.
  • Direct outsourced customer service team in customer satisfaction management and inbound and outbound sales campaigns.
  • Worked with outside fulfillment bureau to manage customer service and billing/renewal process.
  • Identified and implemented improvements to ensure excellent customer service.
  • Provided customer service and support for selecting tobacco.
  • Support needs of customers, members of dealer network, and outside sales representative staff with excellent customer service skills.
  • Provided excellent customer service for trouble shooting, and billing information/concerns to fix any problems the customer may have.
  • Completed cross functional training in Sales, Marketing, Market Research, Finance, and Customer Service.
  • Used computers daily & provided quality customer service to students, vendors & constituents.
  • Provided cross-function team support with customer service and finance department for sales team.
  • Managed relationships and ensured customer service for 40+ domestic accounts with some travel.
  • Provided customer service, sales and marketing needs for Sprint retail store.
  • Trained and managed sales and customer service team consisting of five members.
  • Owned customer service for social, brand websites and key retailers.
  • Handled all customer service related phone calls or issues
  • Co-managed a 200 member customer service unit.
  • Manage customer service sites for all 17 titles and oversaw the redesign on The New Yorker, Glamour and Vanity Fair.
  • Managed web site facelift and created an interactive web presence featuring educational content, community and an interactive customer service portal.

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13. Promotional Materials

high Demand
Here's how Promotional Materials is used in Associate Marketing Manager jobs:
  • Coordinate ordering of collateral and promotional materials with purchasing departments and vendors as needed per launch.
  • Created results-driven brand building promotional materials for vertically integrated travel-sponsored projects, events, and seminars.
  • Assisted in the development and maintenance of sales/promotional materials using internal and external data.
  • Created messaging, presentations and promotional materials to generate potential business partnerships.
  • Managed development of special projects and promotional materials for Nickelodeon brand websites.
  • Created all client promotional materials and informational material concerning the company.
  • Designed innovative promotional materials in collaboration with advertising agency.
  • Integrated unique points of difference in promotional materials.
  • Developed content for sales and promotional materials.
  • Developed and executed six promotional programs each year including displays, signage, and promotional materials.
  • Managed all promotional materials, preparing and changing any when needed.
  • Oversee the development of promotional materials from concept to completion.
  • Helped create promotional materials for marketing team.
  • Retail Marketing: Designed and rolled-out turnkey dealer promotions including concept development, planning guidelines, promotional materials and best practices.
  • Provided strategic direction to brand agency in developing promotional materials for a $3.8 billion brand, including TV commercials.
  • Managed $2M Thoracic (Gemzar/Alimta) budget, and $1M promotional materials budget.

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14. SKU

high Demand
Here's how SKU is used in Associate Marketing Manager jobs:
  • Managed all four (introduction, growth, maturity and decline) phases of product line, phase-outs and SKU reduction.
  • Assessed secondary retail placement opportunity for unique Children s Tylenol SKU and forecast $12MM (+5%) revenue increase.
  • Managed Easter seasonal products, including exclusive SKUS for key customers, while ensuring P&L targets were met.
  • Analyzed consumer and market research to consult wineries on product taste profiles, packaging, line extensions and SKU rationalization.
  • Developed promotional SKU within tight deadline and operational constraints, resulting in $100M profit.
  • Managed store level expansions of all floor care SKU's for national and regional retailers.
  • Designed in-store marketing programs that increased average SKU sales by approximately 25%.
  • Conducted product review to reduce transfer load by identifying opportunities for SKU reduction.
  • Defined the SKU Rationalization process currently used in the foodservice division to identify products for discontinuation.
  • Coordinated new packaging architecture across 19 SKUs and spearheaded renaming of individual flavors.
  • Monitored performance of individual SKUs to recommend product refreshes or discontinuations.
  • Conducted sku rationalization, identifying options for discontinuation in 2007.
  • Project exceeded expectations by $500M in operating income, driving incremental placement of two SKUs nationally and holding costs flat.
  • Drive major projects including management of Owens portfolio packaging redesign comprising over 30 SKUs and formation of a cross-functional team.
  • Led cross functional teams to launch innovative new products, renovate existing base business sku's, and improve quality.
  • Developed portfolio strategy across all the $1.6B, 160+ SKU Yoplait product line to improve profitability and resourcing.
  • Identified SKU offering gap; developed and tested new concepts vs. current SKUs to understand optimal line offering.
  • Headed team that performed SKU and ingredient rationalization on Farmhouse Brand resulting in [ ] in savings.
  • Updated and created new SKUs in Avon internal system (e-IMIS).
  • Developed three new SKUs, incorporating kid insight and TPO delivery.

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15. Business Development

average Demand
Here's how Business Development is used in Associate Marketing Manager jobs:
  • Managed business development and marketing related activities for the Alexandria, Virginia and Baltimore, Maryland offices.
  • Developed and executed marketing strategies for microwave foods, new business development initiatives and trade driven products.
  • Facilitated business development, menu engineering and quality assurance along the supply chain.
  • Account Executive responsible for new business development and penetration of existing accounts.
  • Served in lead generation and business development capacities.
  • Develop proactive marketing/business development efforts.
  • Managed business development partnerships; launched Google Ad Words, resulting in double-digit growth of partner contribution to total site demand.
  • Served as a liaison between business development and project teams while managing the efforts of both internal and external resources.
  • Analyzed the disease management marketplace in order to frame out a new business development opportunity for the medical device business.
  • Partner with business development leaders to build upon this framework by highlighting their expertise and services within their respective markets.
  • Created external business development and client relationship programs, as well as internal, staff-building events and activities.
  • Work with business development and operations staff to plan and execute marketing campaigns and lead generation strategies.
  • Led business development pitches and brought on new partners through the development of a new partner solution.
  • Worked with Business Development to secure, place and upkeep signage of over 120 kiosk locations.
  • Reported to the Director of Events and New Business Development.
  • Conducted market and technology assessments and authored Orthobiologic-specific marketing reports analyzing opportunity in support of business development activities.
  • Led business development projects and commercialization plans for 12 new innovative products.
  • Evaluated new business relationships based on forecasted business development trends.
  • Led market research and integrated business development efforts for healthcare, higher education and science and technology market sectors.
  • Worked with business development, customer marketing and the Albertson's team to develop account-specific marketing programs.

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16. Twitter

average Demand
Here's how Twitter is used in Associate Marketing Manager jobs:
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Increased Twitter inbound/outbound engagement and followers by 300% within four-months achieving CPG-category leader status.
  • Created and maintained Anthropology and Sociology Facebook and Twitter pages to connect with socially digital customers.
  • Developed/executed Facebook and Twitter promotions to increase tune-in, awareness and fan interaction.
  • Developed an integrated social media plan creating Facebook and Twitter campaigns.

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17. Project Management

average Demand
Here's how Project Management is used in Associate Marketing Manager jobs:
  • Streamlined efficiency of project management process by optimizing status tracking, communication and targeting key follow ups.
  • Perform campaign and project execution and data analysis with some project management.
  • Project management in logistics, project implementation and performance tracking.
  • Worked closely with project management, content and radio production to build Comedy World website content and functionality.
  • Project management experience with cross-functional departments including sales, pricing, IT, legal and compliance.
  • Developed the marketing strategy and executed the tactical day to day campaign project management.
  • Project Management using MS project and managing the projects to completion.
  • Exercised budget and project management skills on a continual basis.
  • Included strategic planning, project management & vendor relations.
  • Project management including timeline development, internal and external communication, creative design, client approvals and launch preparation.
  • Project management and copywriting for club membership and loyalty program newsletters.

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18. Press Releases

average Demand
Here's how Press Releases is used in Associate Marketing Manager jobs:
  • Supported investor and public relations functions by developing content for press releases, annual reports and corporate sponsorship collateral.
  • Produced marketing copy, including e-mail campaigns, press releases, website copy, and case studies.
  • Develop new case studies/product scenarios, press releases, Web copy and other content as requested.
  • Drafted press releases, initiated media contact and secured press in top-tier trade and financial media.
  • Created and distributed press releases, campaigns, and promotions for IDW's publications.
  • Prepared and issued press releases, coordinates advertising campaigns with assistance from upper management.
  • Distribute press releases about the company's current news and products.
  • Prepared press releases for all corporate marketplace events.
  • Market research Press releases (LAEDC and Korean American Coalition) Dodgers Korean language campaign management: Targeting multicultural segment 2014
  • Direct liaison for public relations agency in regards to production of press releases, media kits, etc).

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19. CRM

average Demand
Here's how CRM is used in Associate Marketing Manager jobs:
  • Utilized NetSuite CRM software for marketing campaign execution and customer/prospect database management, as well as reporting.
  • Supervised consumer relations department and implemented CRM technology to improve consumer retention and streamline processes.
  • Managed customer relationship management (CRM) marketing programs to retain existing subscription business.
  • Lead production process and communication for all TV, CRM, DM, and circular campaigns internally and with agency.
  • Managed and maintained an average of 97% of clients through effective customer relationship management (CRM).
  • Launched new Children s Tylenol/Children s Motrin CRM program with 15 executions on baby.com, which exceeded goals.
  • Use the company CRM system, SalesLogix, to track campaign performance and analyze results.
  • Up to $30M in budget responsibility for all CRM programs and database operations.
  • Manage entire $9 million+ CRM Marketing budget including PO and invoice management.
  • Developed CRM strategies (design to execution) for 2 new product launches.
  • Maintain CRM database systems and tools that support business functions
  • Created Standard Operating Procedure (SOP) for CRM.
  • Developed a longitudinal CRM program for the LensCrafters brand.
  • Develop and analyze reports through the use of company s custom CRM system, Google Analytics, and other data sources.
  • Participated in the implementation of a complete re-design of the Luxottica CRM data warehouse (60 million consumers).
  • Led and oversaw the Salesforce database cleanup for the transition to a new CRM, NetSuite.
  • Created collateral assets, while understanding CRM systems, marketing automation and data analytics.
  • Administered new CRM to include set-up, customizations and reporting to Management.
  • Managed the Salesforce Account including other CRM systems for the Marketing department.
  • Collaborate with various cross-functional partners, including creative, production, CRM, business development and merchants/ buyers/inventory management.

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20. Competitive Analysis

average Demand
Here's how Competitive Analysis is used in Associate Marketing Manager jobs:
  • Participated in a special team strategic initiative to differentiate the online store, providing competitive analysis and research.
  • Performed ROI, trend and competitive analysis on all marketing activities to guide executive decision-making.
  • Produced market forecasts, competitive analysis and analyzed sales reports /trends to identify service opportunities.
  • Generated internal communication and reported on discipline specific advancements as well as competitive analysis.
  • Provide competitive analysis for target market and positioning for new and existing products.
  • Conducted market research and ran competitive analysis to maintain accurate new product information.
  • Conducted competitive analysis for pizza industry to identify any change in market conditions.
  • Managed competitive analysis, with focus on trends/storytelling opportunities for email content.
  • Lead competitive analysis/reviews, dictated/directed consumer research needed.
  • Developed and maintained competitive analysis for clients.
  • Performed competitive analysis on creative and assisted in ad placement strategy with the team.
  • Compiled reports of competitive analysis, past business, and future projections.
  • Provided competitive analysis reports of companies in the Video & Photo category.
  • Performed market research, consumer testing, and competitive analysis.
  • Create competitive analysis and claim tracking reports to provide recommendations to targeted brands.

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21. Market Share

average Demand
Here's how Market Share is used in Associate Marketing Manager jobs:
  • Coordinated primary and secondary research including an in-depth analysis of Geek Squad customer demographics, market share and brand awareness.
  • Identified and capitalized on emerging trends and opportunities to outperform competition and win market share.
  • Organized and executed a myriad of marketing campaigns and functions to tactically increase product awareness, market share, and profitability.
  • Developed business case for bilingual Spanish/English packaging to support new product launch with projected market share growth of 0.5%.
  • Revised pricing strategy for academic market in response to customer concerns and corporate goal to maintain/increase market share.
  • Key player in increasing market share of product line 35% in a two year time span.
  • Developed and implemented brand plans to achieve volume, market share and profit goals.
  • Achieved double-digit market share in Trade channel within first 12 weeks of launch.
  • Manage a product portfolio of high market share brands.
  • Identified, organized and developed relationships required to participate in various tradeshows, congresses and labs to gain market share.
  • Provided sales, market share and merchandising analytics for Pepsi Free, a caffeine-free cola brand.

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22. Special Events

average Demand
Here's how Special Events is used in Associate Marketing Manager jobs:
  • Managed special events and training activities for regional sales management and senior executives.
  • Assisted with related marketing efforts and retail location associated with special events.
  • Coordinated all regional and national special events for publisher and advertising clients.
  • Managed national sampling programs including retailer demos and special events.
  • Coordinated all special events and created support strategy for advertisers.
  • Assist Marketing Director with strategic planning and execution of all center marketing, promotions, advertising and special events.
  • Directed all elements and cross-functional personnel in the execution of trade shows and large-scale special events.
  • Provided promotional material for special events and published information on the web.
  • Attended and assisted with logistics for special events.
  • Planned and attended trade shows, store associate trainings and consumer special events to provide product education.
  • Assist ing writing Press Releases and Copy Writing Photograph Special Events Create and Execute Disney Frozen Themed Event

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23. Internet

average Demand
Here's how Internet is used in Associate Marketing Manager jobs:
  • Established position as national subject matter expert for High-Speed Internet competitive tracking and industry research.
  • Managed Internet capabilities relationships with preferred agencies for interactive marketing projects.
  • Created competitive assessment strategy for Internet and Wireless departments.
  • Increased internet sales by 40% for Mirage Resorts Vacations through the creation and execution of an effective internet marketing plan.
  • Created marketing strategy for new product launch that included analysis of wireless networks, mobile devices and Internet content providers
  • Managed VIP and Security Internet marketing activities and created VIP Connection and Security Connection Membership web sites.
  • Worked with the Internet Technology department to create avatars and sponsorship ads for the Sony online games.
  • Managed the $10 million welcome kit project for High-Speed Internet, Video, and Voice.
  • Created the first internet based promotion for Fashion dolls including 6 different countries in the region.
  • Proof and provide feedback for PR pieces, videos, magazine and Internet ads, etc.
  • Upgraded to internet marketing to drive in store sales and traffic to the web store.
  • Manage dealer accounts for over 100 national catalog and Internet accounts.
  • Expanded program to Voice and High-Speed Internet products.
  • Performed Internet research on key marketing initiatives.
  • Channel Leader for key Direct Marketing channels across several Citicards brands including Direct Mail, Non-Mail and Internet.
  • Contacted potential clients selling digital marketing and services across internet platforms of Google, Bing and Yahoo.
  • Managed Marketing and Business Development team to create and publish content for internet, intranet and extranet.
  • Manage daily operations, such as telephone, Internet, bluebook, and e-mails.
  • Monitor internet and intranet content through data research.
  • Developed and managed the web banner creation process for promoting value-added features of Comcast High-Speed Internet to customers on Comcast.net.

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24. SEO

average Demand
Here's how SEO is used in Associate Marketing Manager jobs:
  • Managed the marketing and communication teams in designing all creative materials for advertisement and SEO.
  • Freshened marketing/sales collateral; built strategic messaging, SEO functionality and new design of Website.
  • Researched and implemented SEO methodologies to increase brand awareness and search results.
  • Explored and implemented new SEO/ASO strategies.
  • Managed digital marketing for agency, including website updates, social campaigns, SEO audit and updates.
  • Utilized Analytics data to improve blog's SEO and increased unique visits by over 300%.
  • Increased 25% click-through rate / interactivity of website by introducing / implementing SEO and Adwords.
  • Create and monitor a consistent SEO strategy using Google Analytics, Google Webmasters Tool and MozPro.
  • Managed 14 agency relationships to: Pilot SEO programs for Clorox and Greenworks.

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25. New Accounts

average Demand
Here's how New Accounts is used in Associate Marketing Manager jobs:
  • Gained placement in 68 new accounts in 2008 resulting in $1 million of new business.
  • Opened new accounts and increased the selling opportunities within each account.
  • Established new accounts by identifying new customers though extensive market research and industry knowledge to develop a comprehensive marketing strategy.
  • Developed a struggling company into a successful and viable moneymaker through establishing new accounts and revitalizing old accounts.
  • Create innovative promotional marketing strategies focused on establishing and developing new accounts and projects.
  • Collaborated with industry events to penetrate new accounts, identify potential customers and coordinate product demonstrations.

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26. Web Content

average Demand
Here's how Web Content is used in Associate Marketing Manager jobs:
  • Led communication to franchise marketers utilizing web content management portal.
  • Managed web content, positioning, advertising campaign development.
  • Enhanced field sales and client communication / education efforts by redesigning newsletters and Web content.
  • Utilize SharePoint to build web content and execute website merchandising.
  • Managed web content, click-to-chat functionality & analytics across multiple SBUs.
  • Championed global corporate initiative to consolidate and integrate customer registration, service and sales databases, e-commerce and Web content management systems

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27. Incremental Sales

average Demand
Here's how Incremental Sales is used in Associate Marketing Manager jobs:
  • Spearheaded development of sales collateral and presentation materials driving incremental sales.
  • Delivered two national events featuring brands across the PepsiCo portfolio providing $30MM of incremental sales revenue.
  • Developed marketing strategy for Comfort Flex Cotton Lycra program resulting in $4MM in incremental sales.
  • Conducted qualitative research to warrant the development of new packaging and candy to drive incremental sales.
  • Commercialized two limited edition Hot Pockets brand flavors leading to $500,000 in incremental sales.
  • Developed merchandising programs, selling strategies, pricing and promotional programs to drive incremental sales.
  • Identified new product opportunities that generated $50MM in incremental sales for the brand.
  • Developed K-Mart merchandising strategy yielding $2.75 MM incremental sales over 2 years.
  • Developed Back-to-School displays program for Kroger yielded $1 MM incremental sales.
  • Implemented 2 new direct response customer retention programs which reduced churn and produced almost $ 1 million in incremental sales.
  • Led marketing campaigns that resulted in $20 Million incremental sales for CANCIDAS in solid organ transplant patients.
  • Created Hanes Select line for Costco, resulting in +$20MM in incremental sales.
  • Partnered with DreamWorks on Shrek 2 campaign, leading to 90% incremental sales.
  • Developed 2013 rotational product launch strategy representing $3MM in incremental sales.
  • Created and tested with consumers four new Hershey's Kissables product concepts, delivering a $20M incremental sales opportunity.

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28. R

average Demand
Here's how R is used in Associate Marketing Manager jobs:
  • Executed marketing campaigns and tactics, analyzed sales and campaign performances, monitored competitive activities, and analyzed consumer research.
  • Developed and delivered presentations highlighting national programs and ongoing projects to divisional leadership teams, internal and external teams.
  • Developed monthly marketing summaries for senior management, which highlighted successes and opportunities along with upcoming marketing initiatives.
  • Determined success of DEPEND promotional strategies and new product launches to understand effectiveness of annual brand development strategy.
  • Assisted in overseeing guidelines and best practices for branding/communications for national and regional conferences among several departments.
  • Communicated business objectives to internal media team to ensure alignment and identify opportunities to improve media plans.
  • Worked in tandem with executives of ancillary and non-theatrical markets to enhance marketing of product purchased.
  • Collaborated with in-house writers and designers and managed traffic flow to produce customized marketing collateral materials.
  • Collaborated with education teams to launch a global intranet site resulting in comprehensive shared product knowledge.
  • Collaborated with product management to develop and execute marketing plans for various medical and surgical products.
  • Maximized advertising partnerships by developing custom integrated opportunities across digital, print, social and events.
  • Informed strategic planning and implemented successful initiatives by measuring the effectiveness of marketing campaigns and tests.
  • Participated in period business reviews and made recommendations to improve process efficiency and brand awareness.
  • Referred as a Closed-Loop Reclamation Program, and the ultimate hard goods manufacturing sustainability model.
  • Conducted quantitative and qualitative consumer testing and developed preliminary business models to evaluate product viability.
  • Analyzed historical sales trends to determine proper promotional budget and endorsement of various issues.
  • Provided integration status reporting to upper sales management including VP Commercial Sales, Americas.
  • Maintained current role while taking on additional responsibilities as identified in Special Assignment above.
  • Collaborated with various cross-functional stakeholders to create and deliver sales support tools and collateral.
  • Facilitated collaborative project meetings for the generation of fresh ideas on programs and initiatives.

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29. Annual Budget

average Demand
Here's how Annual Budget is used in Associate Marketing Manager jobs:
  • Manage corporate advertising and communications functions and annual budgets.
  • Supervised 2 senior designers and 1 senior copywriter, overseeing annual budget of $350K+.
  • Develop annual budgets, monitor and maintain all spending within or below budget.
  • Planned and managed domestic trade and consumer promotion annual budgets of $15M+
  • Provided support in preparing annual budget to support college marketing efforts.
  • Managed annual budget of $1.5M in research activities.

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30. Annual Sales

low Demand
Here's how Annual Sales is used in Associate Marketing Manager jobs:
  • Worked on all marketing and product development aspects on three brands with over $155mm in annual sales.
  • Implement international marketing initiatives to drive annual sales goals of $350 million.
  • Coordinated logistics for the annual sales meetings.
  • Increased annual sales by 8% and share by 2%.
  • Developed / monitored annual sales budgets, forecasts, and actuals for national and regional retailers.
  • Presented to executive team at tri-annual sales conferences.

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31. Wal-Mart

low Demand
Here's how Wal-Mart is used in Associate Marketing Manager jobs:
  • Conceived, developed, and launched new Zero Trans Fat (ZTF) formula with key account, Wal-Mart Stores.
  • Created a collaborative Smoothies launch program for Wal-Mart with USA Swimming, resulting in three nationally supported trade promotion programs.
  • Managed Private Label business for major retailers (including Wal-Mart and Kroger), executing product improvements and packaging design.
  • Top retail accounts included Best Buy, Wal-Mart, GameStop, Target, Circuit City, and Amazon.com.
  • Retained $4 MM in Wal-Mart business by developing a plan to revitalize line with value added items.
  • Earned commendations from CVS, Wal-Mart, Rite Aid and McKesson
  • Reported to VP Business Development * Supported marketing efforts in Private Label for three retailers: Walgreens, Wal-Mart, Costco.
  • Presented new products to key Mass accounts including Wal-mart, K-mart, and Target to secure sell-in.
  • Key Accomplishments: Developed a trade up strategy that successfully expanded distribution in Wal-Mart and Club channels.

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32. POS

low Demand
Here's how POS is used in Associate Marketing Manager jobs:
  • Developed business proposal for company-wide entrepreneurship competition.
  • Led monthly business reviews with various cross-functional teams to evaluate current performance and identify key opportunities to maintain/exceed national positive momentum.
  • Executed tourism programs that targeted consumer direct/travel trade and independently created shopping packages to gain exposure with wholesalers and travel websites.
  • Promoted to increasingly responsible positions during tenure, rapidly advancing from lower-level to mission-critical leadership roles in appreciation of exceptional performance.
  • Directed the business consultant process that was responsible for maintaining the strategic positioning with designated strategic accounts in the post-divestiture environment.
  • Performed key market research and analysis to develop highly successful start-up growth strategy generating positive results over a number of years.
  • Assisted in PR strategy by assessing current marketing trends and exposure and developing compelling programs that increased mobile content awareness.
  • Guided internal and external resources for consistent communication of brand messaging and positioning in all marketing communications and advertising.
  • Conducted competitor research and analysis which resulted in securing price reductions to better position VIP and Security Products.
  • Managed dynamic national consumer event marketing program for the purpose of increasing brand awareness and generating trial.
  • Developed consumer validated product positioning for Ritz Corn Crisps; spearheaded graphics development with external agency
  • Orchestrated national convention for international running club's annual meeting including seminars and symposiums.
  • Developed strategies, authored, edited and finalized proposal content and other marketing collateral.
  • Researched and negotiated strategic partnership and barter opportunities to maximize exposure and minimize expense.
  • Conceptualized succinct, integrated proposals and presentations that address client objectives and brand personality.
  • Led agency in development of compelling advertising copy based upon new brand positioning.
  • Analyze results of initiatives and propose results-based strategies, consistently increasing our conversions.
  • Collaborated with global teams and supervised agencies to maximize brand exposure and integrity.
  • Develop documentation for training purposes, conducting/facilitating training as necessary across stakeholder departments.
  • Commented and challenged new textbook proposals at editorial meetings based on market intelligence.

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33. Promotional Events

low Demand
Here's how Promotional Events is used in Associate Marketing Manager jobs:
  • Facilitated cross-promotional events targeting high net worth individuals.
  • Directed marketing through promotional events, mail, and phone for lead generation.
  • Managed Salespeople, set schedules, and handled outside promotional events for dealership.
  • Worked and coordinated the details of all promotional events and seminars.
  • Led promotional events and other marketing activities including multi day trainings, celebrations, off sites and team building excursions.
  • Managed creative projects for the Hanes "Tagless" T-shirt launch including in-store promotional events, sales kits, and P.R.

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34. YOY

low Demand
Here's how YOY is used in Associate Marketing Manager jobs:
  • Defined co-marketing opportunities and engaged key suppliers to secure +14% YoY in co-op marketing revenue plan for electronics & wireless.
  • Developed the 2013 Optical Back-To-School marketing program which drove a 14% increase in Back-To-School sales YOY in Optical.
  • Improved YOY training engagement and satisfaction via comprehensive in-person, web-based, and self-paced plan.
  • Launch resulted in triple-digit handbag growth YOY.
  • Improved equity attributes achieved YoY through Millward Brown studies.
  • Revamped positioning for our key product line & launched new customer acquisition programs, contributing to YOY growth of 85%.

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35. KPI

low Demand
Here's how KPI is used in Associate Marketing Manager jobs:
  • Designed and created new KPI dashboard built in Excel.
  • Determined and set KPIs for new campaigns plus made optimization recommendations for existing efforts through tracking and analysis.
  • Tracked KPI formulary access goal across 300+ payers by channel.
  • Established metrics and KPIs to meet company targets.
  • Establish KPIs for the strategy.
  • Redefined marketing performance dashboards to improve cost management and store-level KPI tracking.

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36. Sales Materials

low Demand
Here's how Sales Materials is used in Associate Marketing Manager jobs:
  • Supported team in marketing communications including branding, public relations, advertising and sales materials.
  • Collaborated with internal/external designers and printers on production of sales materials.
  • Analyzed and interpreted primary and syndicated research data for sales materials.
  • Developed brand and private label marketing plans, sales materials, budgets, calendars, and sales presentations.
  • Managed the production of CD-ROM and video game retail packaging, advertising, and sales materials.
  • Led team and created the sales materials that introduced a new product to the warehouse channel.
  • Leveraged shopper insights to create sales materials for new product launches and customer loyalty programs.
  • Managed consumer communications for new product launches (product literature and sales materials).
  • Helped in developing catalogs and sales materials for the multiple product lines.
  • Implement sales materials for sales team execution, i.e.
  • Implemented new product sales materials.
  • Created an array of customizable sales materials to be used by over 300K Boy Scouts in support of sales force.
  • Managed the creation of presentations, sales materials and video sizzle reels promoting Disney and Starwave mobile products.

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37. RFP

low Demand
Here's how RFP is used in Associate Marketing Manager jobs:
  • Created, managed, and maintained the RFP database for use by over 200 sales professionals.
  • Assisted in developing the marketing components for three successful RFP responses and managed subsequent journal launches.
  • Participated in RFP processes, solution planning, solution management, marketing campaigns and events.
  • Partnered with company divisions on RFP submissions, local events and retail-ready programs.
  • Coordinated all aspects of RFI and RFP completion, including executive opportunity approval and partner engagement where appropriate.
  • Provide relationship partners with competitive intelligence reports, customized proposal and RFP materials, and individual/group coaching for meeting preparation.

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38. Focus Groups

low Demand
Here's how Focus Groups is used in Associate Marketing Manager jobs:
  • Organized and executed research that ranged from quantitative pricing surveys to qualitative focus groups on new product innovation.
  • Moderated focus groups around the country to better understand consumer perceptions and optimize targeted communication strategy.
  • Delivered key trend presentations and moderated focus groups with sales management and representatives.
  • Conduct research projects, including surveys and focus groups, to gain insight into consumer habits and purchase decisions.
  • Attend on- and off-site focus groups to conduct market research for potential upcoming product ideas and launches.
  • Evaluated market trends and product concepts through competitive research, syndicated data, and focus groups.
  • Led marketing research focus groups to analyze effectiveness of marketing tools among new and existing customers.
  • Directed qualitative and quantitative focus groups, test markets, reformulations, and taste tests.
  • Led focus groups to better understand consumer preferences when using and interacting with our brands.
  • Organized client advisory boards, focus groups, and events that strengthened client relationships.
  • Conducted focus groups and surveys, and presented findings to senior executives.
  • Scheduled staff and subjects for focus groups in 4 locations nation-wide.
  • Executed detailed focus groups to launch new product platforms.

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39. Sales Tools

low Demand
Here's how Sales Tools is used in Associate Marketing Manager jobs:
  • Established critical relationships with authors, editors and sales colleagues and provided the appropriate sales tools and support needed.
  • Created presentations, aided with the development of sales forecasts and sales tools for tracking sales performance.
  • Developed communication campaigns and sales tools for progressive lens brands and new product launches.
  • Re-designed, digitized and then maintained complete catalog and collateral library, including sales tools, training materials and customer communications.
  • Developed creative sales tools by communicating product value proposition to enable team, including presentations for customer relations and corporate image.
  • Interfaced with outside agencies to produce all marketing communication materials and sales tools to promote products and increase corporate visibility.

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40. Google Analytics

low Demand
Here's how Google Analytics is used in Associate Marketing Manager jobs:
  • Analyzed website performance using Google Analytics.
  • Track sales and analyze campaign performance through tools such as Google Analytics.
  • Provide timely and accurate weekly website traffic analysis for senior management using web analytic tools including Google Analytics and Omniture.
  • Optimized vendor partnerships on a daily/weekly basis via Adobe & Google Analytics and Omniture tools.
  • Worked within Google Analytics, Omniture and SiteSpect.
  • Worked with product manager to monitor and analyze products and programs effectiveness using Google analytics, customer feedback and revenue/expense reports.

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41. Youtube

low Demand
Here's how Youtube is used in Associate Marketing Manager jobs:
  • Obtained a YouTube channel takeover for four weeks, the first of its kind at ESPN.
  • Created YouTube channel to highlight special videos for clients.
  • Evaluated and redesigned social media strategy based on demographic and financial analysis that that quadrupled number of views on YouTube.
  • Developed YouTube Video for marketing purposes.
  • Follow the link below to check out the first episode: https://www.youtube.com/watch?v=9mhvqxOWgHo
  • Cut radio and TV commercials for company and lend voice to all external (radio, TV, YouTube) communications.

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42. Sales Goals

low Demand
Here's how Sales Goals is used in Associate Marketing Manager jobs:
  • Complete graphical analyses allowed the CEO and sales manager to establish sales goals and strategies for the upcoming year.
  • Selected for cross-functional product introduction team that developed test market logistics, sales goals, advertising and associate training.
  • Key Achievements Consecutively exceeded sales goals by executing on plans for targeted countries, and providing strong support.
  • Increased yearly sales goals, collaborating with Fulfillment groups to schedule workflow dates and press deadlines.
  • Developed and executed the Product Marketing Plan - exceeding pre-sales goals by 50%.
  • Promoted after only seven months as Marketing Coordinator for providing effective marketing initiatives that achieved voluntary meal plan sales goals.

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43. Linkedin

low Demand
Here's how Linkedin is used in Associate Marketing Manager jobs:
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Assisted attorneys with establishing and successfully utilizing LinkedIn.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Implemented standardized branding across email signatures and employee LinkedIn accounts.

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44. Instagram

low Demand
Here's how Instagram is used in Associate Marketing Manager jobs:
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Posted for store s Instagram account for an average of 35 likes per posts.
  • Create, organize, and promote events using social media (Facebook, Twitter, Instagram, Yelp, etc.)
  • Oversee and manage all social media platforms and social media campaigns which include Facebook, Instagram, Twitter, and Foursquare.
  • Cultivate the social media presence of New England Culinary Institute on Instagram, LinkedIn, Facebook and other social media platforms.
  • Planned Instagram launch, managed posts, and tracking success on the account.

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45. Budget Management

low Demand
Here's how Budget Management is used in Associate Marketing Manager jobs:
  • Budget management related to projects and targeted customers.
  • Led strategy, program development, budget management, and cycle execution for the Catalina for all brands.
  • Budget Management maintaining set parameters and ensuring on-time delivery of product.
  • Budget management - Created process for quarterly departmental budget review.
  • Controlled hiring and budget management.
  • Budget management and contract negations' resulting in $150K savings and under budget performance.

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46. Html

low Demand
Here's how Html is used in Associate Marketing Manager jobs:
  • Marketed and promoted artists online via two websites with over 125 pages, including all HTML Programming.
  • Employed advanced HTML and CSS knowledge to design and test email templates.
  • Worked in HTML creating, editing and debugging web pages and experienced in SEO best practices and Google Analytics.
  • Collaborated with copywriters and designers to develop compelling HTML email campaigns and corresponding landing pages.
  • Collaborated with creative agencies to develop company website using HTML and other design elements
  • Created and executed effective marketing campaigns via HTML advertisements.

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47. External Agencies

low Demand
Here's how External Agencies is used in Associate Marketing Manager jobs:
  • Managed internal creative teams and external agencies to deliver creative solutions that exceeded expectations.
  • Coordinated content with partnering internal and external agencies to deliver to Kroger.
  • Managed external agencies to develop innovative & on-brand creative.
  • Managed numerous external agencies, as well as consultants, to ensure on-time, effective and cost-efficient creative and production.
  • Led cross-functional teams, research partners, and external agencies on all brand management initiatives.
  • Managed external agencies in the creation and design of sales collateral adhering to corporate guidelines.
  • Launched Pictionary global Facebook page (first Mattel brand), leading a team of internal and external agencies.

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48. Business Units

low Demand
Here's how Business Units is used in Associate Marketing Manager jobs:
  • Coordinated with vertical business units and leveraged internal reporting systems to create ideal product selection.
  • Provided marketing direction to one of Pepsi Cola's largest business units.
  • Provided strategy leadership and execution of the Easter and Cadbury business units.
  • Segmented/developed several business units allowing increased market saturation.
  • Enhanced relationships with business units across the organization to support their marketing needs through market strategy and planning and tactical implementation.
  • Worked effectively with various business units, software developers, oversight committees, and regulatory/licensing boards to obtain necessary approvals.

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49. Powerpoint

low Demand
Here's how Powerpoint is used in Associate Marketing Manager jobs:
  • Created sales-related tools including PowerPoint presentations, one-sheets and research/ad study information.
  • Redeveloped a limited and outdated PowerPoint Sales Presentation with upgraded content, navigation, videos, and graphics.
  • Created and updated PowerPoint presentations for sales reps to present to prospects and clients.
  • Researched assigned topics to create PowerPoints in collaboration with senior management for presenting at board meetings and industry events.
  • Developed content and directed the creative development of marketing brochures, PowerPoint Presentations, and seminar and exhibition banners.
  • Created and presented PowerPoint presentations to nationally recognized corporate accounts in association with national account sales team.

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50. Company S

low Demand
Here's how Company S is used in Associate Marketing Manager jobs:
  • Received Marketing Leadership Award for spearheading exploration of Company s first bilingual packaging project.
  • Preserved outstanding customer service as per company standards.
  • Created company s first client and prospect database, providing greater control over sales tracking, reporting, and results.
  • Leveraged brand management aptitude in promoting the company s V7 line of hardware, security products, and accessories.
  • Spearhead a highly-visible initiative for a $2.5 billion company selling improvement products and services for commercial buildings.
  • Developed and executed marketing plan and tactics for the launch of company s first outdoor fitness product.
  • Implement a consistent brand presentation across social media platforms to help maximize company sales and revenue.
  • Administered company sweepstakes, games and contests, including social media and viral promotions.
  • Worked with the inventor/owners and angel round investors to get the company started.
  • Developed and maintained the company s two websites.
  • Utilized internal database to specifically target practice area, location and company size.

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20 Most Common Skill for an Associate Marketing Manager

New Product Development18.1%
Company Website13.4%
Online9.9%
Revenue Growth9.1%
Email7.7%
Facebook3.9%
Market Research3.9%
Creative Direction3.9%

Typical Skill-Sets Required For An Associate Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
13.8%
13.8%
2
2
Company Website
Company Website
10.3%
10.3%
3
3
Online
Online
7.5%
7.5%
4
4
Revenue Growth
Revenue Growth
6.9%
6.9%
5
5
Email
Email
5.9%
5.9%
6
6
Facebook
Facebook
3%
3%
7
7
Market Research
Market Research
3%
3%
8
8
Creative Direction
Creative Direction
3%
3%
9
9
ROI
ROI
2.5%
2.5%
10
10
Trade Shows
Trade Shows
2.5%
2.5%
11
11
Consumer Insights
Consumer Insights
2.3%
2.3%
12
12
Customer Service
Customer Service
2.3%
2.3%
13
13
Promotional Materials
Promotional Materials
2.2%
2.2%
14
14
SKU
SKU
1.8%
1.8%
15
15
Business Development
Business Development
1.8%
1.8%
16
16
Twitter
Twitter
1.7%
1.7%
17
17
Project Management
Project Management
1.5%
1.5%
18
18
Press Releases
Press Releases
1.5%
1.5%
19
19
CRM
CRM
1.4%
1.4%
20
20
Competitive Analysis
Competitive Analysis
1.4%
1.4%
21
21
Market Share
Market Share
1.3%
1.3%
22
22
Special Events
Special Events
1.3%
1.3%
23
23
Internet
Internet
1.2%
1.2%
24
24
SEO
SEO
1.2%
1.2%
25
25
New Accounts
New Accounts
1%
1%
26
26
Web Content
Web Content
1%
1%
27
27
Incremental Sales
Incremental Sales
1%
1%
28
28
R
R
0.9%
0.9%
29
29
Annual Budget
Annual Budget
0.9%
0.9%
30
30
Annual Sales
Annual Sales
0.8%
0.8%
31
31
Wal-Mart
Wal-Mart
0.8%
0.8%
32
32
POS
POS
0.8%
0.8%
33
33
Promotional Events
Promotional Events
0.8%
0.8%
34
34
YOY
YOY
0.8%
0.8%
35
35
KPI
KPI
0.8%
0.8%
36
36
Sales Materials
Sales Materials
0.7%
0.7%
37
37
RFP
RFP
0.7%
0.7%
38
38
Focus Groups
Focus Groups
0.7%
0.7%
39
39
Sales Tools
Sales Tools
0.7%
0.7%
40
40
Google Analytics
Google Analytics
0.6%
0.6%
41
41
Youtube
Youtube
0.6%
0.6%
42
42
Sales Goals
Sales Goals
0.6%
0.6%
43
43
Linkedin
Linkedin
0.6%
0.6%
44
44
Instagram
Instagram
0.6%
0.6%
45
45
Budget Management
Budget Management
0.6%
0.6%
46
46
Html
Html
0.6%
0.6%
47
47
External Agencies
External Agencies
0.5%
0.5%
48
48
Business Units
Business Units
0.5%
0.5%
49
49
Powerpoint
Powerpoint
0.4%
0.4%
50
50
Company S
Company S
0.4%
0.4%

22,360 Associate Marketing Manager Jobs

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