What does an associate marketing manager do?
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
Associate marketing manager responsibilities
Here are examples of responsibilities from real associate marketing manager resumes:
- Manage logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.
- Manage community outreach through various social media platforms, SEO and SEM to increase user participation.
- Manage external Facebook vendor, KeyWee, by ensuring quality performance and efficient costs on all Facebook marketing.
- Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.
- Secure critical LinkedIn partnership and manage the associated marketing campaign and announcement.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Establish metrics and KPIs to meet company targets.
- Determine and set KPIs for new campaigns plus make optimization recommendations for existing efforts through tracking and analysis.
- Guide brand teams in the proper evaluation of plans for website, SEO, and online loyalty programs.
- Increase the use of IP deliver video by consumers to grow campaign presence on Instagram through accompanying hashtag campaigns.
- Work with agency, local media, & vendors to develop POS, print, radio, and TV campaigns.
- Create and design PowerPoint presentations/organizational charts for teachers.
- Used design software and Photoshop to create professional quality advertising.
- Create sales-related tools including PowerPoint presentations, one-sheets and research/ad study information.
- Perform ROI, trend and competitive analysis on all marketing activities to guide executive decision-making.
Associate marketing manager skills and personality traits
We calculated that 12% of Associate Marketing Managers are proficient in Digital Marketing, Project Management, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Associate Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 12%
Collaborate with outside resources to develop appropriate print and digital marketing and communication campaigns and materials that support business objectives.
- Project Management, 7%
Streamlined efficiency of project management process by optimizing status tracking, communication and targeting key follow ups.
- Marketing Campaigns, 6%
Worked directly with designers to develop marketing campaigns and specific marketing and advertising materials for print and electronic distribution.
- PowerPoint, 4%
Created sales-related tools including PowerPoint presentations, one-sheets and research/ad study information.
- Brand Marketing, 4%
Identify opportunities for growth through retail landscape analysis and leverage brand marketing efforts.
- Integrated Marketing, 4%
Created, implemented and managed integrated marketing tactics as assigned in support of respective business objectives and strategies.
Most associate marketing managers use their skills in "digital marketing," "project management," and "marketing campaigns" to do their jobs. You can find more detail on essential associate marketing manager responsibilities here:
Analytical skills. The most essential soft skill for an associate marketing manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an associate marketing manager resume shows how their duties depend on analytical skills: "analyzed marketing campaign performance and identified a/b testing opportunities to increase magazine subscriptions for 150+ publishers. "
Communication skills. Another essential skill to perform associate marketing manager duties is communication skills. Associate marketing managers responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Associate marketing managers also use communication skills in their role according to a real resume snippet: "directed the creative development process for external marketing campaigns and internal communication materials. "
Creativity. associate marketing managers are also known for creativity, which are critical to their duties. You can see how this skill relates to associate marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." An associate marketing manager resume example shows how creativity is used in the workplace: "led creative agencies to build compelling global marketing campaigns. "
Interpersonal skills. For certain associate marketing manager responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of an associate marketing manager rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what associate marketing managers do: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. Another crucial skill for an associate marketing manager to carry out their responsibilities is "organizational skills." A big part of what associate marketing managers relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to associate marketing manager duties can be seen in an example from an associate marketing manager resume snippet: "applied excellent organizational skills toward conceptualizing, designing, executing and managing 100+incentive programs for mckesson s sales force. "
The three companies that hire the most associate marketing managers are:
- Mattel27 associate marketing managers jobs
- DoorDash17 associate marketing managers jobs
- Church & Dwight Co.13 associate marketing managers jobs
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Compare different associate marketing managers
Associate marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are some key differences in the responsibilities of each position. For example, associate marketing manager responsibilities require skills like "powerpoint," "kpis," "consumer insights," and "brand management." Meanwhile a typical manager, field marketing has skills in areas such as "salesforce," "demand generation," "lead generation," and "grass." This difference in skills reveals the differences in what each career does.
Managers, field marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $100,565. On the other hand, associate marketing managers are paid more in the media industry with an average salary of $101,645.managers, field marketing tend to reach lower levels of education than associate marketing managers. In fact, managers, field marketing are 5.9% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.Associate marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that associate marketing manager responsibilities requires skills like "powerpoint," "consumer insights," "instagram," and "html." But a senior manager of marketing might use other skills in their typical duties, such as, "sr," "patients," "strong project management," and "salesforce."
On average, senior managers of marketing earn a higher salary than associate marketing managers. Some industries support higher salaries in each profession. Interestingly enough, senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. Whereas associate marketing managers have higher pay in the media industry, with an average salary of $101,645.senior managers of marketing earn similar levels of education than associate marketing managers in general. They're 3.8% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Associate marketing manager vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from associate marketing manager resumes include skills like "email marketing," "kpis," "crm," and "google analytics," whereas a brand manager is more likely to list skills in "customer service," "sales strategies," "strong analytical," and "strong project management. "
Brand managers earn the highest salary when working in the manufacturing industry, where they receive an average salary of $99,130. Comparatively, associate marketing managers have the highest earning potential in the media industry, with an average salary of $101,645.brand managers typically earn similar educational levels compared to associate marketing managers. Specifically, they're 1.3% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Associate marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Types of associate marketing manager
Updated January 8, 2025
