How To Become An Associate Media Director: What It Is and Career Path

What is an associate media director and how to become one

Updated January 8, 2025

3 min read

An Associate Media Director works with clients to plan and implement media policies, propose project ideas, and keep clients refreshed with project progress. They direct research to determine advertising trends and the best method for reaching the client's target audience.

Generally, you need to possess a bachelor's degree, although a master's degree is preferred in advertising, communications, journalism, business administration, marketing, finance/accounting, or economics. Most importantly, you must have strong leadership abilities and initiative and quick decision-making and problem-solving abilities with previous carrier or experience in this field.

Most of the graduates who approach this field end up laying claim to annual earnings at $91,653. The current median pay for an Associate Media Director ranges from $80,915 to $99,033 in the U.S. However, this figure can vary significantly depending upon your experience and skills.

ScoreAssociate Media DirectorUS Average

Salary

6.9

Avg. Salary $88,874

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.28%

Black or African American 9.97%

Hispanic or Latino 11.87%

Unknown 5.08%

White 67.21%

Gender

female 53.75%

male 46.25%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become an associate media director

Explore associate media director education requirements

Most common associate media director degrees

Bachelor's

88.0 %

Master's

9.2 %

Associate

2.0 %

Start to develop specific associate media director skills

Skills	Percentages
Media Planning	11.02%
Digital Marketing	10.39%
Facebook	5.94%
Twitter	4.50%
KPIs	4.24%

Complete relevant associate media director training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New associate media directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an associate media director based on U.S. Bureau of Labor Statistics data and data from real associate media director resumes.

Research associate media director duties and responsibilities

Build media-agnostic plans to achieve business objectives and positively influence ROI.
Utilize Facebook promote posts and drive online traffic to ticket sales
Develop smart remarketing campaigns on Facebook.
Collaborate with SEM agency for integrate planning and measurement.

Prepare your associate media director resume

When your background is strong enough, you can start writing your associate media director resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an associate media director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable associate media director resume templates

Build a professional associate media director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your associate media director resume.