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Become An Associate Media Director

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Working As An Associate Media Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $104,140

    Average Salary

Example Of What An Associate Media Director does

  • Researched, analyzed, and tested new online buying opportunities.
  • Participated in four new business pitches.
  • Consult with and advise clients on marketing and media strategies, budgets, P&L, ROI.
  • Presented post analysis results, as well as POV for special opportunities.
  • Coached a team of media planners and supervisors.
  • Manage team responsible for the strategic development, tactical execution and measurement of brand and direct response advertising campaigns.
  • Supervised a team of five planners/assistant planners.
  • Account categories include tourism, gaming, and insurance.
  • Develop and define RFP process and requirements to begin and maintain vendor relationships.
  • Managed over $25MM media spend annually and had three direct reports.
  • Managed a $15MM budget; negotiated with media providers and delivered media plan recommendations to clients.
  • Acquired two new clients in 4 months.
  • Charged with Field Marketing Account Management and Media working on 25 local Wendy's Co-ops.
  • Created a new financial tracking report to simplify complex agency billing procedures and budgets.
  • Work closely with analytics team to 1.
  • Negotiated sports sponsorships for Wellmark Blue Cross Blue Shield of Iowa.
  • Negotiated TV schedules to complement overall video efforts.
  • Provided continuity in client relations and bridged data gaps during the transition process.
  • Developed Direct Response strategies and buys for Embarq in 26 DMA's.
  • Liaised with client decision makers to identify target audiences and shape strategies for defined market segments.

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How To Become An Associate Media Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Associate Media Director jobs

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Associate Media Director Demographics

Gender

  • Female

    55.2%
  • Male

    43.3%
  • Unknown

    1.5%

Ethnicity

  • White

    78.0%
  • Hispanic or Latino

    12.7%
  • Asian

    7.4%
  • Unknown

    1.4%
  • Black or African American

    0.4%
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Languages Spoken

  • Spanish

    58.8%
  • French

    17.6%
  • Vietnamese

    5.9%
  • German

    5.9%
  • Cantonese

    5.9%
  • Italian

    5.9%
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Associate Media Director

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Associate Media Director Education

Associate Media Director

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Real Associate Media Director Salaries

Job Title Company Location Start Date Salary
Associate Media Director PHD Media LLC New York, NY Sep 01, 2010 $140,000
Associate Media Director, Digital/Magazine Activation Zenith Media Services, Inc. New York, NY Jul 12, 2016 $108,500
Associate Media Director NEO@Ogilvy LLC Vista, CA May 18, 2016 $105,000
Associate Media Director Rubin Postaer and Associates Santa Monica, CA Sep 17, 2012 $101,000
Associate Media Director, Strategy Canvas Worldwide, LLC Vista, CA Jan 01, 2016 $100,000
Associate Media Director Ogilvyone, LLC New York, NY Dec 10, 2015 $100,000
Associate Media Director LBI Us, LLC New York, NY Sep 15, 2012 $100,000
Digital Associate Media Director Starcom Mediavest Group, Inc. New York, NY May 15, 2011 $100,000
Associate Media Director 360I, LLC New York, NY Jan 05, 2015 $95,000 -
$120,000
Associate Media Director Carat USA, Inc. San Francisco, CA Jul 08, 2012 $95,000
Associate Media Director NEO@Ogilvy LLC New York, NY Dec 26, 2016 $86,500

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Top Skills for An Associate Media Director

StrategicDevelopmentOnlineAssistantPlannersClientRelationsNewBusinessPitchesDirectResponseFinancialAnalyticsROIVideoSponsorshipsSupervisorsNewClientsTourismSEMKPIAccountManagementStrategicDirectionPRFP

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Top Associate Media Director Skills

  1. Strategic Development
  2. Online
  3. Assistant Planners
You can check out examples of real life uses of top skills on resumes here:
  • Manage team responsible for the strategic development, tactical execution and measurement of brand and direct response advertising campaigns.
  • Resulted in simplified way to accurately traffic all local media (broadcast & online) across all markets.
  • Supervised account's budget control and the workload of buyers & assistant planners.
  • Play key role on proposals and sales presentations, and in ongoing client relationships.
  • Assisted on new business pitches and managed the media internship program.

Top Associate Media Director Employers

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