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Become An Associate Media Director

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Working As An Associate Media Director

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $91,000

    Average Salary

What Does An Associate Media Director Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Associate Media Director

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Average Yearly Salary
$91,000
Show Salaries
$49,000
Min 10%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$169,000
Max 90%
Best Paying Company
Essence
Highest Paying City
San Francisco, CA
Highest Paying State
District of Columbia
Avg Experience Level
3.9 years
How much does an Associate Media Director make at top companies?
The national average salary for an Associate Media Director in the United States is $91,841 per year or $44 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $169,000.

Real Associate Media Director Salaries

Job Title Company Location Start Date Salary
Associate Media Director PHD Media LLC New York, NY Sep 01, 2010 $140,000
Associate Media Director, Digital/Magazine Activation Zenith Media Services, Inc. New York, NY Jul 12, 2016 $108,500
Associate Media Director NEO@Ogilvy LLC Vista, CA May 18, 2016 $105,000
Associate Media Director Rubin Postaer and Associates Santa Monica, CA Sep 17, 2012 $101,000
Associate Media Director, Strategy Canvas Worldwide, LLC Vista, CA Jan 01, 2016 $100,000
Associate Media Director Ogilvyone, LLC New York, NY Dec 10, 2015 $100,000
Digital Associate Media Director Starcom Mediavest Group, Inc. New York, NY May 15, 2011 $100,000
Associate Media Director LBI Us, LLC New York, NY Sep 15, 2012 $100,000
Associate Media Director 360I, LLC New York, NY Jan 05, 2015 $95,000 -
$120,000
Associate Media Director Carat USA, Inc. San Francisco, CA Jul 08, 2012 $95,000
Associate Media Director NEO@Ogilvy LLC New York, NY Dec 26, 2016 $86,500
Associate Media Director OMD USA LLC Chicago, IL May 18, 2015 $86,000 -
$96,000

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Top Skills for An Associate Media Director

  1. Strategic Partnerships
  2. Online
  3. Sports Sponsorships
You can check out examples of real life uses of top skills on resumes here:
  • Developed strategic partnerships with major vendors, and negotiated volume discounts that increased overall firm profit margins.
  • Implemented marketing and communication plans utilizing both online and offline vehicles.
  • Managed evaluation, implementation and stewardship of 50+ sports sponsorships for Bank of America, including Olympic Gold Ring package
  • Created campaign for Scrubbing Bubbles Automatic Shower Cleaner launch incorporating digital, traditional media and direct response.
  • Build media-agnostic plans to achieve business objectives and positively influence ROI.

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Average Salary:

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Top 10 Best States for Associate Media Directors

  1. Colorado
  2. District of Columbia
  3. Nevada
  4. Alaska
  5. Arizona
  6. California
  7. New Mexico
  8. Texas
  9. Washington
  10. Connecticut
  • (224 jobs)
  • (167 jobs)
  • (58 jobs)
  • (29 jobs)
  • (153 jobs)
  • (1,410 jobs)
  • (37 jobs)
  • (688 jobs)
  • (185 jobs)
  • (121 jobs)

Associate Media Director Demographics

Gender

Female

48.4%

Male

41.3%

Unknown

10.3%
Ethnicity

White

60.0%

Hispanic or Latino

17.5%

Black or African American

11.5%

Asian

7.6%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

60.0%

French

13.3%

German

6.7%

Chinese

3.3%

Vietnamese

3.3%

Cantonese

3.3%

Mandarin

3.3%

Thai

3.3%

Italian

3.3%
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Associate Media Director Education

Schools

New York University

11.9%

Michigan State University

11.3%

Pace University - New York

7.3%

Syracuse University

5.6%

Boston University

5.6%

Florida International University

5.1%

Hofstra University

5.1%

University of Kansas

5.1%

Indiana University Bloomington

4.5%

Saint John's University - New York

4.0%

University of California - Los Angeles

4.0%

University of Southern California

4.0%

University of Georgia

4.0%

Wayne State University

3.4%

Fordham University

3.4%

Northeastern University

3.4%

University of Texas at Austin

3.4%

Pepperdine University

3.4%

University of Florida

2.8%

Fashion Institute of Technology

2.8%
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Majors

Marketing

21.8%

Business

13.9%

Communication

13.5%

Advertising

10.2%

Public Relations

6.3%

Journalism

5.9%

English

5.4%

Psychology

3.9%

Management

3.0%

Political Science

2.7%

Economics

1.9%

Education

1.7%

Finance

1.5%

Fine Arts

1.4%

History

1.4%

Sociology

1.2%

Agricultural Public Services

1.2%

Photography

1.2%

Audiovisual Communications Technologies

1.0%

International Relations

1.0%
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Degrees

Bachelors

74.2%

Masters

16.6%

Other

5.9%

Certificate

2.1%

Associate

0.7%

Doctorate

0.6%
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