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Associate media director vs account coordinator

The differences between associate media directors and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and an account coordinator. Additionally, an associate media director has an average salary of $88,874, which is higher than the $39,973 average annual salary of an account coordinator.

The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for an account coordinator are customer service, data entry, and powerpoint.

Associate media director vs account coordinator overview

Associate Media DirectorAccount Coordinator
Yearly salary$88,874$39,973
Hourly rate$42.73$19.22
Growth rate8%8%
Number of jobs13,11193,480
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does an associate media director do?

An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.

What does an account coordinator do?

An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.

Associate media director vs account coordinator salary

Associate media directors and account coordinators have different pay scales, as shown below.

Associate Media DirectorAccount Coordinator
Average salary$88,874$39,973
Salary rangeBetween $65,000 And $121,000Between $29,000 And $54,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateWashingtonNew York
Best paying companyPoshmarkThe American Musical and Dramatic Academy
Best paying industryProfessionalProfessional

Differences between associate media director and account coordinator education

There are a few differences between an associate media director and an account coordinator in terms of educational background:

Associate Media DirectorAccount Coordinator
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 77%
Most common majorMarketingBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Associate media director vs account coordinator demographics

Here are the differences between associate media directors' and account coordinators' demographics:

Associate Media DirectorAccount Coordinator
Average age4242
Gender ratioMale, 46.2% Female, 53.8%Male, 27.5% Female, 72.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between associate media director and account coordinator duties and responsibilities

Associate media director example responsibilities.

  • Build media-agnostic plans to achieve business objectives and positively influence ROI.
  • Utilize Facebook promote posts and drive online traffic to ticket sales
  • Develop smart remarketing campaigns on Facebook.
  • Collaborate with SEM agency for integrate planning and measurement.
  • Review and analyze results base on predetermine and customize KPIs.
  • Develop industry-first targeting and measurement approaches to increase program ROI.
  • Show more

Account coordinator example responsibilities.

  • Manage service activations and product fulfillment, ESN changes, activations, deactivations and overall customer service satisfaction.
  • Manage bookkeeper and QuickBooks tabulations.
  • Manage client and prospect database for marketing purposes through Salesforce.com.
  • Capitalize on strong organizational and interpersonal skills to expertly manage the regional provider enrollment system for Medicare and Medicaid memberships.
  • Design business cards, letterhead and CRM.
  • Update forecast in CRM from all sales opportunities.
  • Show more

Associate media director vs account coordinator skills

Common associate media director skills
  • Media Planning, 11%
  • Digital Marketing, 10%
  • Facebook, 6%
  • Twitter, 4%
  • KPIs, 4%
  • Client Facing, 4%
Common account coordinator skills
  • Customer Service, 23%
  • Data Entry, 9%
  • PowerPoint, 7%
  • Account Management, 7%
  • Project Management, 5%
  • Account Executives, 4%

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