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Associate media director vs communications coordinator

The differences between associate media directors and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a communications coordinator. Additionally, an associate media director has an average salary of $88,874, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a communications coordinator are customer service, web content, and event planning.

Associate media director vs communications coordinator overview

Associate Media DirectorCommunications Coordinator
Yearly salary$88,874$47,075
Hourly rate$42.73$22.63
Growth rate8%8%
Number of jobs13,11139,790
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does an associate media director do?

An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Associate media director vs communications coordinator salary

Associate media directors and communications coordinators have different pay scales, as shown below.

Associate Media DirectorCommunications Coordinator
Average salary$88,874$47,075
Salary rangeBetween $65,000 And $121,000Between $34,000 And $63,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateWashingtonNew Jersey
Best paying companyPoshmarkMicrosoft
Best paying industryProfessionalGovernment

Differences between associate media director and communications coordinator education

There are a few differences between an associate media director and a communications coordinator in terms of educational background:

Associate Media DirectorCommunications Coordinator
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 75%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityStanford University

Associate media director vs communications coordinator demographics

Here are the differences between associate media directors' and communications coordinators' demographics:

Associate Media DirectorCommunications Coordinator
Average age4242
Gender ratioMale, 46.2% Female, 53.8%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between associate media director and communications coordinator duties and responsibilities

Associate media director example responsibilities.

  • Build media-agnostic plans to achieve business objectives and positively influence ROI.
  • Utilize Facebook promote posts and drive online traffic to ticket sales
  • Develop smart remarketing campaigns on Facebook.
  • Collaborate with SEM agency for integrate planning and measurement.
  • Review and analyze results base on predetermine and customize KPIs.
  • Develop industry-first targeting and measurement approaches to increase program ROI.
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Associate media director vs communications coordinator skills

Common associate media director skills
  • Media Planning, 11%
  • Digital Marketing, 10%
  • Facebook, 6%
  • Twitter, 4%
  • KPIs, 4%
  • Client Facing, 4%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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