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Associate media director vs media consultant

The differences between associate media directors and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a media consultant. Additionally, an associate media director has an average salary of $88,874, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a media consultant are website development, facebook, and twitter.

Associate media director vs media consultant overview

Associate Media DirectorMedia Consultant
Yearly salary$88,874$53,443
Hourly rate$42.73$25.69
Growth rate8%8%
Number of jobs13,11128,768
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does an associate media director do?

An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Associate media director vs media consultant salary

Associate media directors and media consultants have different pay scales, as shown below.

Associate Media DirectorMedia Consultant
Average salary$88,874$53,443
Salary rangeBetween $65,000 And $121,000Between $32,000 And $89,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateWashingtonWashington
Best paying companyPoshmarkiHeartMedia
Best paying industryProfessional-

Differences between associate media director and media consultant education

There are a few differences between an associate media director and a media consultant in terms of educational background:

Associate Media DirectorMedia Consultant
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 77%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Associate media director vs media consultant demographics

Here are the differences between associate media directors' and media consultants' demographics:

Associate Media DirectorMedia Consultant
Average age4242
Gender ratioMale, 46.2% Female, 53.8%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between associate media director and media consultant duties and responsibilities

Associate media director example responsibilities.

  • Build media-agnostic plans to achieve business objectives and positively influence ROI.
  • Utilize Facebook promote posts and drive online traffic to ticket sales
  • Develop smart remarketing campaigns on Facebook.
  • Collaborate with SEM agency for integrate planning and measurement.
  • Review and analyze results base on predetermine and customize KPIs.
  • Develop industry-first targeting and measurement approaches to increase program ROI.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Associate media director vs media consultant skills

Common associate media director skills
  • Media Planning, 11%
  • Digital Marketing, 10%
  • Facebook, 6%
  • Twitter, 4%
  • KPIs, 4%
  • Client Facing, 4%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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