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Associate media director vs media coordinator

The differences between associate media directors and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a media coordinator. Additionally, an associate media director has an average salary of $88,874, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a media coordinator are facebook, instagram, and twitter.

Associate media director vs media coordinator overview

Associate Media DirectorMedia Coordinator
Yearly salary$88,874$47,471
Hourly rate$42.73$22.82
Growth rate8%8%
Number of jobs13,11135,285
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does an associate media director do?

An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Associate media director vs media coordinator salary

Associate media directors and media coordinators have different pay scales, as shown below.

Associate Media DirectorMedia Coordinator
Average salary$88,874$47,471
Salary rangeBetween $65,000 And $121,000Between $34,000 And $64,000
Highest paying CitySan Francisco, CAUrban Honolulu, HI
Highest paying stateWashingtonHawaii
Best paying companyPoshmarkThe Joffrey Ballet
Best paying industryProfessionalManufacturing

Differences between associate media director and media coordinator education

There are a few differences between an associate media director and a media coordinator in terms of educational background:

Associate Media DirectorMedia Coordinator
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 82%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Associate media director vs media coordinator demographics

Here are the differences between associate media directors' and media coordinators' demographics:

Associate Media DirectorMedia Coordinator
Average age4242
Gender ratioMale, 46.2% Female, 53.8%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between associate media director and media coordinator duties and responsibilities

Associate media director example responsibilities.

  • Build media-agnostic plans to achieve business objectives and positively influence ROI.
  • Utilize Facebook promote posts and drive online traffic to ticket sales
  • Develop smart remarketing campaigns on Facebook.
  • Collaborate with SEM agency for integrate planning and measurement.
  • Review and analyze results base on predetermine and customize KPIs.
  • Develop industry-first targeting and measurement approaches to increase program ROI.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Associate media director vs media coordinator skills

Common associate media director skills
  • Media Planning, 11%
  • Digital Marketing, 10%
  • Facebook, 6%
  • Twitter, 4%
  • KPIs, 4%
  • Client Facing, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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