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Associate media director vs media director

The differences between associate media directors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $88,874 average annual salary of an associate media director.

The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a media director are digital marketing, video production, and media planning.

Associate media director vs media director overview

Associate Media DirectorMedia Director
Yearly salary$88,874$112,564
Hourly rate$42.73$54.12
Growth rate8%8%
Number of jobs13,11122,511
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does an associate media director do?

An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

Associate media director vs media director salary

Associate media directors and media directors have different pay scales, as shown below.

Associate Media DirectorMedia Director
Average salary$88,874$112,564
Salary rangeBetween $65,000 And $121,000Between $73,000 And $172,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonNevada
Best paying companyPoshmarkGoogle
Best paying industryProfessionalProfessional

Differences between associate media director and media director education

There are a few differences between an associate media director and a media director in terms of educational background:

Associate Media DirectorMedia Director
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 76%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityStanford University

Associate media director vs media director demographics

Here are the differences between associate media directors' and media directors' demographics:

Associate Media DirectorMedia Director
Average age4242
Gender ratioMale, 46.2% Female, 53.8%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage12%16%

Differences between associate media director and media director duties and responsibilities

Associate media director example responsibilities.

  • Build media-agnostic plans to achieve business objectives and positively influence ROI.
  • Utilize Facebook promote posts and drive online traffic to ticket sales
  • Develop smart remarketing campaigns on Facebook.
  • Collaborate with SEM agency for integrate planning and measurement.
  • Review and analyze results base on predetermine and customize KPIs.
  • Develop industry-first targeting and measurement approaches to increase program ROI.
  • Show more

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Associate media director vs media director skills

Common associate media director skills
  • Media Planning, 11%
  • Digital Marketing, 10%
  • Facebook, 6%
  • Twitter, 4%
  • KPIs, 4%
  • Client Facing, 4%
Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%

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