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The differences between associate media directors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $88,874 average annual salary of an associate media director.
The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a media director are digital marketing, video production, and media planning.
| Associate Media Director | Media Director | |
| Yearly salary | $88,874 | $112,564 |
| Hourly rate | $42.73 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 13,111 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Associate media directors and media directors have different pay scales, as shown below.
| Associate Media Director | Media Director | |
| Average salary | $88,874 | $112,564 |
| Salary range | Between $65,000 And $121,000 | Between $73,000 And $172,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Poshmark | |
| Best paying industry | Professional | Professional |
There are a few differences between an associate media director and a media director in terms of educational background:
| Associate Media Director | Media Director | |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 76% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between associate media directors' and media directors' demographics:
| Associate Media Director | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |