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Associate media director vs media manager

The differences between associate media directors and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an associate media director, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $88,874 average annual salary of an associate media director.

The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a media manager are digital marketing, kpis, and media planning.

Associate media director vs media manager overview

Associate Media DirectorMedia Manager
Yearly salary$88,874$96,475
Hourly rate$42.73$46.38
Growth rate8%10%
Number of jobs13,111110,888
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 81%
Average age4239
Years of experience410

What does an associate media director do?

An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Associate media director vs media manager salary

Associate media directors and media managers have different pay scales, as shown below.

Associate Media DirectorMedia Manager
Average salary$88,874$96,475
Salary rangeBetween $65,000 And $121,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyPoshmarkMeta
Best paying industryProfessionalAutomotive

Differences between associate media director and media manager education

There are a few differences between an associate media director and a media manager in terms of educational background:

Associate Media DirectorMedia Manager
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 81%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Associate media director vs media manager demographics

Here are the differences between associate media directors' and media managers' demographics:

Associate Media DirectorMedia Manager
Average age4239
Gender ratioMale, 46.2% Female, 53.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between associate media director and media manager duties and responsibilities

Associate media director example responsibilities.

  • Build media-agnostic plans to achieve business objectives and positively influence ROI.
  • Utilize Facebook promote posts and drive online traffic to ticket sales
  • Develop smart remarketing campaigns on Facebook.
  • Collaborate with SEM agency for integrate planning and measurement.
  • Review and analyze results base on predetermine and customize KPIs.
  • Develop industry-first targeting and measurement approaches to increase program ROI.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Associate media director vs media manager skills

Common associate media director skills
  • Media Planning, 11%
  • Digital Marketing, 10%
  • Facebook, 6%
  • Twitter, 4%
  • KPIs, 4%
  • Client Facing, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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