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The differences between associate media directors and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a public relations coordinator. Additionally, an associate media director has an average salary of $88,874, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Associate Media Director | Public Relations Coordinator | |
| Yearly salary | $88,874 | $46,225 |
| Hourly rate | $42.73 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 13,111 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Associate media directors and public relations coordinators have different pay scales, as shown below.
| Associate Media Director | Public Relations Coordinator | |
| Average salary | $88,874 | $46,225 |
| Salary range | Between $65,000 And $121,000 | Between $35,000 And $60,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Virginia |
| Best paying company | Poshmark | Shiseido |
| Best paying industry | Professional | Health Care |
There are a few differences between an associate media director and a public relations coordinator in terms of educational background:
| Associate Media Director | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 83% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between associate media directors' and public relations coordinators' demographics:
| Associate Media Director | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |