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The differences between associate media directors and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a public relations. Additionally, an associate media director has an average salary of $88,874, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a public relations are press releases, web content, and facebook.
| Associate Media Director | Public Relations | |
| Yearly salary | $88,874 | $48,383 |
| Hourly rate | $42.73 | $23.26 |
| Growth rate | 8% | 8% |
| Number of jobs | 13,111 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Associate media directors and public relations have different pay scales, as shown below.
| Associate Media Director | Public Relations | |
| Average salary | $88,874 | $48,383 |
| Salary range | Between $65,000 And $121,000 | Between $32,000 And $72,000 |
| Highest paying City | San Francisco, CA | Richmond, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Poshmark | Edelman Financial Engines |
| Best paying industry | Professional | Professional |
There are a few differences between an associate media director and a public relations in terms of educational background:
| Associate Media Director | Public Relations | |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 75% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between associate media directors' and public relations' demographics:
| Associate Media Director | Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |