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The differences between associate media directors and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a social media specialist. Additionally, an associate media director has an average salary of $88,874, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Associate Media Director | Social Media Specialist | |
| Yearly salary | $88,874 | $51,584 |
| Hourly rate | $42.73 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 13,111 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Associate media directors and social media specialists have different pay scales, as shown below.
| Associate Media Director | Social Media Specialist | |
| Average salary | $88,874 | $51,584 |
| Salary range | Between $65,000 And $121,000 | Between $38,000 And $68,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | Poshmark | McKinsey & Company Inc |
| Best paying industry | Professional | Professional |
There are a few differences between an associate media director and a social media specialist in terms of educational background:
| Associate Media Director | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 79% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between associate media directors' and social media specialists' demographics:
| Associate Media Director | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |