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Associate media director skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical associate media director skills. We ranked the top skills for associate media directors based on the percentage of resumes they appeared on. For example, 11.0% of associate media director resumes contained media planning as a skill. Continue reading to find out what skills an associate media director needs to be successful in the workplace.

15 associate media director skills for your resume and career

1. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how associate media directors use media planning:
  • Facilitated internal/external group meetings and presentations to foster collaborative media planning and execution.
  • Trained and mentored junior team members on media planning fundamentals, advertising plan development best practices, and client service techniques.

2. Digital Marketing

Here's how associate media directors use digital marketing:
  • Utilized social media and digital marketing tactics to increase consumer awareness.
  • Guided and directed the media department and the agency on all digital marketing/media issues.

3. Facebook

Here's how associate media directors use facebook:
  • Posted live coverage on Twitter and Facebook from the White House press briefing, Senate meeting and Capitol Hill reception.
  • Educated the client on Digital and Facebook capabilities which resulted in their first digital buy.

4. Twitter

Here's how associate media directors use twitter:
  • Created first departmental Twitter account to broadcast news and elevate social media reach of news.
  • Certified by Google, MSN, Marin Software, Kenshoo and took twitter flight school.

5. KPIs

Here's how associate media directors use kpis:
  • Weather Conditions affect creative), as well as tracked restaurant calls as part of KPIs.
  • Reviewed and analyzed results based on predetermined and customized KPIs.

6. Client Facing

Here's how associate media directors use client facing:
  • Headed data analysis and developed system of KPI reports, both internal and client facing.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how associate media directors use account management:
  • Developed strong client relationships within the account management division.
  • Worked closely with account management and production groups to ensure smooth implementation of all client media plans.

8. POVs

Here's how associate media directors use povs:
  • Prepared POVs on innovations in new media including, social networking, gaming, mobile and the future of digital television
  • Provided media insights, recommendations and POVs on multicultural media and consumer trends.

9. Press Releases

Here's how associate media directors use press releases:
  • Administrated media relations, publications, statistics, recruitment, press releases, game management, travel and public relations.
  • Compose and distribute press releases to local news outlets

10. Campaign Performance

Here's how associate media directors use campaign performance:
  • Analyze campaign performance to understand results and improve ROI.
  • Maintained daily relationships with publishers to analyze campaign performance and suggested campaign alterations to improve publisher's return on investment.

11. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how associate media directors use sem:
  • Executed Geographical, Behavioral and Contextual Google Adwords, SEM, CPA and CPC campaigns.
  • Developed comprehensive SEM recommendations, including building out target keywords and message strategy.

12. SEO

Here's how associate media directors use seo:
  • Develop actionable strategies to maximize performance within Paid Search and SEO.
  • Perform SEO analysis and consult on digital strategy and recommendations.

13. Direct Reports

Here's how associate media directors use direct reports:
  • Managed over $25MM media spend annually and had three direct reports.
  • Managed strategy group of five direct reports and seven additional personnel.

14. Media Buying

Here's how associate media directors use media buying:
  • Developed innovative media buying and planning philosophy and strategy.
  • Developed overall marketing strategy, branding, advertising and media buying for the University of Miami.

15. ROI

Here's how associate media directors use roi:
  • Developed industry-first targeting and measurement approaches to increase program ROI.
  • Maintained and tracked marketing budget to determine ROI of advertising by implementing CRM data tracking.
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List of associate media director skills to add to your resume

Associate media director skills

The most important skills for an associate media director resume and required skills for an associate media director to have include:

  • Media Planning
  • Digital Marketing
  • Facebook
  • Twitter
  • KPIs
  • Client Facing
  • Account Management
  • POVs
  • Press Releases
  • Campaign Performance
  • SEM
  • SEO
  • Direct Reports
  • Media Buying
  • ROI
  • Target Audience
  • Strategic Development
  • Strategic Direction
  • Media Management
  • Partner Agencies
  • Integrated Marketing
  • Social Media Marketing
  • Brand Marketing
  • Search Engine Marketing
  • MRI
  • Marketing Campaigns
  • Direct Response
  • Emerging Technologies
  • Media Research
  • Communication Strategies
  • Develop Strong Relationships
  • Out-of-Home
  • Digital Strategy
  • Brand Positioning
  • Creative Agencies
  • EMEA
  • Market Research
  • Client Management
  • CPG
  • Client Objectives
  • Competitive Analysis
  • AOR
  • Media Sales
  • Channel Marketing
  • CPC
  • CPA

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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