What does an associate media director do?
An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.
Associate media director responsibilities
Here are examples of responsibilities from real associate media director resumes:
- Build media-agnostic plans to achieve business objectives and positively influence ROI.
- Utilize Facebook promote posts and drive online traffic to ticket sales
- Develop smart remarketing campaigns on Facebook.
- Collaborate with SEM agency for integrate planning and measurement.
- Review and analyze results base on predetermine and customize KPIs.
- Develop industry-first targeting and measurement approaches to increase program ROI.
- Perform SEO analysis and consult on digital strategy and recommendations.
- Founded the agency's media department ordering Nielsen and Arbitron ratings subscriptions and magazine reference publications.
- Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
Associate media director skills and personality traits
We calculated that 11% of Associate Media Directors are proficient in Media Planning, Digital Marketing, and Facebook. They’re also known for soft skills such as Problem-solving skills, Speaking skills, and Writing skills.
We break down the percentage of Associate Media Directors that have these skills listed on their resume here:
- Media Planning, 11%
Facilitated internal/external group meetings and presentations to foster collaborative media planning and execution.
- Digital Marketing, 10%
Utilized social media and digital marketing tactics to increase consumer awareness.
- Facebook, 6%
Posted live coverage on Twitter and Facebook from the White House press briefing, Senate meeting and Capitol Hill reception.
- Twitter, 4%
Created first departmental Twitter account to broadcast news and elevate social media reach of news.
- KPIs, 4%
Weather Conditions affect creative), as well as tracked restaurant calls as part of KPIs.
- Client Facing, 4%
Headed data analysis and developed system of KPI reports, both internal and client facing.
"media planning," "digital marketing," and "facebook" are among the most common skills that associate media directors use at work. You can find even more associate media director responsibilities below, including:
Problem-solving skills. One of the key soft skills for an associate media director to have is problem-solving skills. You can see how this relates to what associate media directors do because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." Additionally, an associate media director resume shows how associate media directors use problem-solving skills: "train volunteers, create videos, and consult on solutions to meet various ministry av needs. "
Speaking skills. Another soft skill that's essential for fulfilling associate media director duties is speaking skills. The role rewards competence in this skill because "public relations specialists regularly speak on behalf of clients or their organization." According to an associate media director resume, here's how associate media directors can utilize speaking skills in their job responsibilities: "created and presented in-house media plans, directed external media planning agencies and developed pricing/investment strategies for corporate cable television purchases. "
Writing skills. Another skill that relates to the job responsibilities of associate media directors is writing skills. This skill is critical to many everyday associate media director duties, as "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." This example from a resume shows how this skill is used: "helped with the writing and dispersal of press releases. "
The three companies that hire the most associate media directors are:
- Wpp Us Holdings Inc10 associate media directors jobs
- Church & Dwight Co.8 associate media directors jobs
- Essence Global
6 associate media directors jobs
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Compare different associate media directors
Associate media director vs. Marketing communications specialist
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
While similarities exist, there are also some differences between associate media directors and marketing communications specialist. For instance, associate media director responsibilities require skills such as "kpis," "client facing," "account management," and "amd." Whereas a marketing communications specialist is skilled in "project management," "graphic design," "web content," and "powerpoint." This is part of what separates the two careers.
Marketing communications specialists tend to make the most money working in the technology industry, where they earn an average salary of $70,324. In contrast, associate media directors make the biggest average salary, $98,069, in the professional industry.The education levels that marketing communications specialists earn slightly differ from associate media directors. In particular, marketing communications specialists are 0.5% more likely to graduate with a Master's Degree than an associate media director. Additionally, they're 0.1% less likely to earn a Doctoral Degree.Associate media director vs. Government relations internship
A government relations internship involves a trainee who assists the vice president of government relations in managing and analyzing policy issues. Government relations interns are required to compile and summarize material on emerging and existing public policy for staff members. They assist with external stakeholder engagement strategy and draft press releases on pertinent legislative and regulatory issues. Government relations interns must also attend congressional hearings and produce reports to corporations and trade associations covering wide a wide array of policy areas.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that associate media director responsibilities requires skills like "media planning," "digital marketing," "kpis," and "client facing." But a government relations internship might use other skills in their typical duties, such as, "internship program," "powerpoint," "public policy," and "donor database."
Government relations interns may earn a lower salary than associate media directors, but government relations interns earn the most pay in the media industry with an average salary of $36,341. On the other hand, associate media directors receive higher pay in the professional industry, where they earn an average salary of $98,069.In general, government relations interns achieve similar levels of education than associate media directors. They're 0.1% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.Associate media director vs. Public relations internship
A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from associate media director resumes include skills like "media planning," "digital marketing," "kpis," and "client facing," whereas a public relations internship is more likely to list skills in "press clippings," "instagram," "event planning," and "powerpoint. "
Public relations interns make a very good living in the non profits industry with an average annual salary of $32,969. On the other hand, associate media directors are paid the highest salary in the professional industry, with average annual pay of $98,069.When it comes to education, public relations interns tend to earn similar degree levels compared to associate media directors. In fact, they're 4.6% less likely to earn a Master's Degree, and 0.3% less likely to graduate with a Doctoral Degree.Associate media director vs. Public relations specialist
A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.
Even though a few skill sets overlap between associate media directors and public relations specialists, there are some differences that are important to note. For one, an associate media director might have more use for skills like "kpis," "client facing," "account management," and "amd." Meanwhile, some responsibilities of public relations specialists require skills like "web content," "strong project management," "project management," and "story development. "
In general, public relations specialists earn the most working in the finance industry, with an average salary of $65,431. The highest-paying industry for an associate media director is the professional industry.In general, public relations specialists hold similar degree levels compared to associate media directors. Public relations specialists are 0.5% more likely to earn their Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Types of associate media director
Updated January 8, 2025
