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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Associate Director, Structured Finance Platform Product Manager||Capital IQ, Inc.||New York, NY||Feb 08, 2016||$163,235|
|Associate Program-Product Manager IV||Yahoo! Inc.||Sunnyvale, CA||Oct 31, 2016||$143,376 -
|Associate Program-Product Manager IV||Yahoo! Inc.||Sunnyvale, CA||Aug 07, 2016||$142,423 -
|Associate Program, Product Manager IV||Yahoo, Inc.||San Francisco, CA||Apr 04, 2016||$140,000 -
|Associate Product Manager||Google Inc.||Mountain View, CA||Sep 21, 2015||$135,000|
|Associate Product Manager||Cinarra Systems Inc.||Santa Clara, CA||Oct 01, 2015||$135,000|
|Associate Product Manager||Google Inc.||San Bruno, CA||Nov 24, 2015||$130,000|
|Associate Director, Product Manager-Client Connectivity||UBS Securities LLC||New York, NY||Mar 11, 2015||$129,500 -
|Associate Product Manager||Google Inc.||Mountain View, CA||Jun 07, 2016||$125,000|
|Associate Product Manager||Google Inc.||Mountain View, CA||May 22, 2015||$125,000|
|Associate Product Manager||Google Life Sciences LLC||Mountain View, CA||Oct 02, 2015||$125,000|
|Associate Product Manager||Barracuda Networks, Inc.||Campbell, CA||Sep 01, 2015||$125,000|
|Associate Product Manager||Google Inc.||Sunnyvale, CA||Oct 08, 2016||$125,000|
|Associate Product Manager||Costar Realty Information, Inc.||San Francisco, CA||May 30, 2016||$107,500 -
|Associate Program-Product Manager II||Yahoo! Inc.||San Francisco, CA||Sep 03, 2015||$107,432 -
|Associate Product Manager||Sigmaways, Inc.||San Carlos, CA||Jun 09, 2016||$107,000|
|Associate Director, Product Manager-SAV||Moody's Analytics||New York, NY||Nov 30, 2016||$105,719|
|Associate Product Manager, Platforms||Bold North America LLC||San Francisco, CA||Oct 10, 2016||$105,000|
|Associate Product Manager, Video||Doubleverify, Inc.||New York, NY||Mar 14, 2016||$105,000|
|Associate Product Manager||Uber Technologies, Inc.||San Francisco, CA||Oct 09, 2016||$105,000|
|Associate Product Manager||Apttus Corporation||San Mateo, CA||Sep 16, 2015||$90,284|
|Associate Product Manager||Rethink Robotics, Inc.||Boston, MA||Feb 09, 2016||$90,000 -
|Associate Product Manager, Publishing||Kongregate||San Francisco, CA||Jul 13, 2015||$90,000|
|Associate Product Manager||Crunchyroll, Inc.||San Francisco, CA||Sep 04, 2015||$90,000|
|Associate Product Manager||Keynote LLC||Seattle, WA||Apr 01, 2015||$90,000|
|Associate Product Manager||Kohl's Department Stores, Inc.||Milpitas, CA||Oct 08, 2016||$90,000|
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