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Become An Associate Product Manager

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Working As An Associate Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,159

    Average Salary

What Does An Associate Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Associate Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Product Manager Jobs

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Associate Product Manager Career Paths

Associate Product Manager
Senior Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Senior Product Manager Marketing Director
Director Of Consumer Marketing
11 Yearsyrs
Marketing Consultant Regional Marketing Manager
Director Of Field Marketing
11 Yearsyrs
Product Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Marketing Director Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Marketing Consultant Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Marketing Manager Marketing Vice President
Executive Vice President Marketing
13 Yearsyrs
Product Development Manager Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Product Manager
Group Product Manager
8 Yearsyrs
Project Manager Product Manager
Manager, Product Management
9 Yearsyrs
Product Manager Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Manager Senior Product Manager
Principal Product Manager
10 Yearsyrs
Product Marketing Manager Manager, Channel Marketing
Senior Channel Manager
11 Yearsyrs
Product Development Manager Director Of Product Development
Senior Director, Product Development
14 Yearsyrs
Senior Product Manager Director, Product Marketing
Senior Director, Product Marketing
13 Yearsyrs
Group Product Manager Product Line Manager
Senior Product Line Manager
10 Yearsyrs
Brand Marketing Manager Strategic Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Brand Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Brand Manager
Trade Marketing Manager
7 Yearsyrs
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Do you work as an Associate Product Manager?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Employers Before
Internship 7.5%
Top Employers After
Director 2.5%
Consultant 2.1%

Do you work as an Associate Product Manager?

Associate Product Manager Demographics

Gender

Female

54.6%

Male

43.0%

Unknown

2.4%
Ethnicity

White

59.1%

Hispanic or Latino

14.6%

Asian

12.6%

Black or African American

10.0%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

33.5%

French

12.6%

Mandarin

11.0%

Chinese

9.1%

German

5.1%

Italian

4.3%

Portuguese

4.3%

Cantonese

3.9%

Korean

3.5%

Russian

2.8%

Japanese

2.0%

Tagalog

1.6%

Vietnamese

1.2%

Dutch

1.2%

Arabic

1.2%

Swedish

0.8%

Carrier

0.8%

Swahili

0.4%

Romanian

0.4%

Hindi

0.4%
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Associate Product Manager Education

Schools

Fashion Institute of Technology

13.0%

University of Phoenix

10.6%

New York University

7.1%

Northwestern University

5.6%

Syracuse University

4.8%

Cornell University

4.8%

University of Texas at Austin

4.5%

University of Southern California

4.2%

University of Washington

4.2%

Columbia University

4.2%

Duke University

4.2%

Harvard University

4.0%

DePaul University

4.0%

Boston University

4.0%

University of Michigan - Ann Arbor

3.7%

Villanova University

3.4%

Pennsylvania State University

3.4%

San Diego State University

3.4%

University of California - Davis

3.4%

University of Wisconsin - Milwaukee

3.4%
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Majors

Business

33.5%

Marketing

26.4%

Management

6.8%

Finance

4.8%

Specialized Sales And Merchandising

4.3%

Communication

4.0%

Economics

2.1%

Computer Science

1.9%

English

1.9%

Political Science

1.8%

Psychology

1.6%

Project Management

1.4%

Biology

1.3%

Accounting

1.3%

Apparel And Textiles

1.3%

Graphic Design

1.3%

International Business

1.1%

Education

1.1%

Liberal Arts

1.1%

Public Relations

1.1%
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Degrees

Bachelors

47.5%

Masters

38.5%

Other

7.7%

Associate

2.8%

Certificate

2.3%

Doctorate

1.0%

Diploma

0.2%

License

0.0%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Associate Product Manager Salaries

Job Title Company Location Start Date Salary
Associate Director, Structured Finance Platform Product Manager Capital IQ, Inc. New York, NY Feb 08, 2016 $163,235
Associate Manager-Product Planning Samsung Semiconductor, Inc. Milpitas, CA May 04, 2015 $140,000
Associate Product Manager Google Inc. Mountain View, CA Sep 21, 2015 $135,000
Associate Product Manager Cinarra Systems Inc. Santa Clara, CA Oct 01, 2015 $135,000
Associate Product Manager Google Inc. San Bruno, CA Nov 24, 2015 $130,000
Associate Director, Product Manager-Client Connectivity UBS Securities LLC New York, NY Mar 11, 2015 $129,500 -
$160,000
Associate Product Manager Barracuda Networks, Inc. Campbell, CA Dec 28, 2015 $125,000
Associate Product Manager Google Inc. Mountain View, CA May 22, 2015 $125,000
Associate Product Manager Google Life Sciences LLC Mountain View, CA Oct 02, 2015 $125,000
Associate Product Manager Barracuda Networks, Inc. Campbell, CA Sep 01, 2015 $125,000
Associate Product Manager Google Inc. Sunnyvale, CA Oct 08, 2016 $125,000
Associate Product Manager Google Inc. Mountain View, CA Jul 06, 2016 $125,000
Associate Product Manager Google Inc. Mountain View, CA Jun 15, 2016 $125,000
Associate Director, Product Manager/Global Voice UBS AG Chicago, IL May 17, 2016 $108,200
Online Associate Product Manager Home Depot USA, Inc. Atlanta, GA Aug 24, 2016 $108,000 -
$113,000
Associate Product Manager Staples, Inc. Framingham, MA Apr 24, 2016 $108,000
Online Associate Product Manager Home Depot USA, Inc. Atlanta, GA Aug 29, 2016 $108,000
Associate Product Manager Costar Realty Information, Inc. San Francisco, CA May 30, 2016 $107,500 -
$130,000
Associate Product Manager Leantaas, Inc. Santa Clara, CA Aug 16, 2016 $89,440
Associate Product Manager Stamps.Com Inc. El Segundo, CA Nov 15, 2015 $88,040
Associate Product Manager Allscripts Healthcare, LLC Raleigh, NC Sep 23, 2015 $87,900
Associate Product Manager, Oncology Business Unit Myriad Genetics, Inc. Salt Lake City, UT Oct 02, 2015 $86,913
Associate Product Manager-Energy Solutions Lutron Electronics Co., Inc. Coopersburg, PA Jul 03, 2016 $86,000
Associate Product Manager Hugo Corporation San Francisco, CA Jan 04, 2016 $85,000
Associate Product Manager The Sherwin-Williams Company Cleveland, OH Feb 17, 2015 $85,000 -
$95,000

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Top Skills for An Associate Product Manager

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  1. New Product Development
  2. New Product Lines
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Assisted with new product development including strategic and financial analysis, gate review presentations, packaging development and customer presentation materials.
  • Directed the creation and launch of a retail-based website to enhance exposure of new product lines and open additional revenue channels.
  • Developed and managed relationships with domestic and international sales channels to accelerate product line expansion and revenue growth.
  • Participated in product launches and major cross-selling initiatives.
  • Evaluated multiple product features through qualitative/quantitative market research with an outside consulting agency to determine the top product attributes and positioning.

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Top 10 Best States for Associate Product Managers

  1. Colorado
  2. Georgia
  3. Washington
  4. California
  5. Rhode Island
  6. New Jersey
  7. Virginia
  8. Delaware
  9. Arkansas
  10. District of Columbia
  • (811 jobs)
  • (796 jobs)
  • (1,753 jobs)
  • (6,807 jobs)
  • (156 jobs)
  • (990 jobs)
  • (929 jobs)
  • (64 jobs)
  • (127 jobs)
  • (192 jobs)

Top Associate Product Manager Employers

Jobs From Top Associate Product Manager Employers

Associate Product Manager Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

Ask a Google Product Manager - APMs (Associate Product Managers) from Zurich

How to Plan a Product Management Career - Ramsey Pryor

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