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Become An Associate Product Manager

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Working As An Associate Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $84,824

    Average Salary

What Does An Associate Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Associate Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Product Manager jobs

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Associate Product Manager Career Paths

Associate Product Manager
Product Manager Sales Manager
Director Of Sales
10 Yearsyrs
Senior Product Manager Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Marketing Director Sales Consultant
General Sales Manager
8 Yearsyrs
Marketing Consultant Sales And Marketing Manager
International Sales Manager
7 Yearsyrs
Product Manager Program Manager
Marketing Manager
6 Yearsyrs
District Sales Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Account Manager District Sales Manager
National Sales Director
10 Yearsyrs
Marketing Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Marketing Director Senior Consultant
Product Manager
7 Yearsyrs
Regional Sales Manager National Account Manager
Regional Business Manager
10 Yearsyrs
Product Marketing Manager Regional Sales Manager
Regional Sales Director
10 Yearsyrs
Marketing Manager Operations Manager
Regional Sales Manager
9 Yearsyrs
District Sales Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Brand Manager Marketing Manager
Senior Product Manager
9 Yearsyrs
Project Manager Business Development Manager
Senior Sales Manager
7 Yearsyrs
Brand Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Office Manager Account Manager
Territory Account Manager
8 Yearsyrs
Account Manager Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
Product Marketing Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Senior Product Manager Director Of Product Development
Vice President Product Development
12 Yearsyrs
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Average Length of Employment
Product Manager 3.4 years
Product Director 3.4 years
Market Manager 3.3 years
Product Developer 3.2 years
Marketing Manager 3.1 years
Product Lead 2.9 years
Brand Manager 2.7 years
Product Owner 2.6 years
Product Assistant 2.0 years
Top Employers Before
Internship 6.8%
Top Employers After
Director 2.3%
Consultant 1.9%

Associate Product Manager Demographics

Gender

Female

55.6%

Male

42.1%

Unknown

2.3%
Ethnicity

White

75.7%

Asian

12.2%

Hispanic or Latino

9.6%

Unknown

1.7%

Black or African American

0.8%
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Languages Spoken

Spanish

34.9%

French

12.4%

Mandarin

10.5%

Chinese

9.3%

German

4.7%

Italian

4.3%

Cantonese

4.3%

Portuguese

3.9%

Korean

3.5%

Russian

2.7%

Japanese

1.9%

Tagalog

1.6%

Vietnamese

1.2%

Dutch

1.2%

Arabic

1.2%

Swedish

0.8%

Carrier

0.8%

Swahili

0.4%

Romanian

0.4%

Hindi

0.4%
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Associate Product Manager Education

Schools

Fashion Institute of Technology

13.4%

University of Phoenix

12.0%

New York University

6.5%

Northwestern University

5.5%

Syracuse University

4.7%

University of Texas at Austin

4.7%

Cornell University

4.5%

University of Washington

4.2%

Duke University

4.2%

Harvard University

3.9%

DePaul University

3.9%

Columbia University

3.9%

Saint Joseph's University

3.9%

Pennsylvania State University

3.7%

University of Southern California

3.7%

Boston University

3.7%

Villanova University

3.4%

Ohio State University

3.4%

University of Michigan - Ann Arbor

3.4%

University of California - Davis

3.4%
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Majors

Business

33.2%

Marketing

26.9%

Management

6.9%

Finance

4.5%

Specialized Sales And Merchandising

4.4%

Communication

4.2%

Economics

2.0%

English

2.0%

Political Science

1.8%

Psychology

1.7%

Computer Science

1.7%

Project Management

1.4%

Apparel And Textiles

1.2%

International Business

1.2%

Accounting

1.2%

Biology

1.2%

Graphic Design

1.2%

Education

1.1%

Public Relations

1.1%

Sociology

1.1%
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Degrees

Bachelors

47.8%

Masters

38.5%

Other

7.4%

Associate

2.6%

Certificate

2.4%

Doctorate

0.9%

Diploma

0.3%

License

0.0%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Associate Product Manager Salaries

Job Title Company Location Start Date Salary
Associate Director, Structured Finance Platform Product Manager Capital IQ, Inc. New York, NY Feb 08, 2016 $163,235
Associate Manager-Product Planning Samsung Semiconductor, Inc. Milpitas, CA May 04, 2015 $140,000
Associate Product Manager Google Inc. Mountain View, CA Sep 21, 2015 $135,000
Associate Product Manager Cinarra Systems Inc. Santa Clara, CA Oct 01, 2015 $135,000
Associate Product Manager Google Inc. San Bruno, CA Nov 24, 2015 $130,000
Associate Director, Product Manager-Client Connectivity UBS Securities LLC New York, NY Mar 11, 2015 $129,500 -
$160,000
Associate Product Manager Google Inc. Mountain View, CA May 22, 2015 $125,000
Associate Product Manager Barracuda Networks, Inc. Campbell, CA Dec 28, 2015 $125,000
Associate Product Manager Linkedin Corporation Mountain View, CA Sep 29, 2016 $125,000 -
$155,000
Associate Product Manager Google Life Sciences LLC Mountain View, CA Oct 02, 2015 $125,000
Associate Product Manager Google Inc. Sunnyvale, CA Oct 08, 2016 $125,000
Associate Product Manager Google Inc. Mountain View, CA Jul 06, 2016 $125,000
Associate Product Manager Google Inc. Mountain View, CA Jun 15, 2016 $125,000
Associate Director, Product Manager/Global Voice UBS AG Chicago, IL May 17, 2016 $108,200
Online Associate Product Manager Home Depot USA, Inc. Atlanta, GA Aug 24, 2016 $108,000 -
$113,000
Associate Product Manager Staples, Inc. Framingham, MA Apr 24, 2016 $108,000
Online Associate Product Manager Home Depot USA, Inc. Atlanta, GA Aug 29, 2016 $108,000
Associate Product Manager Costar Realty Information, Inc. San Francisco, CA May 30, 2016 $107,500 -
$130,000
Associate Product Manager Leantaas, Inc. Santa Clara, CA Aug 16, 2016 $89,440
Associate Product Manager Stamps.Com Inc. El Segundo, CA Nov 15, 2015 $88,040
Associate Product Manager Allscripts Healthcare, LLC Raleigh, NC Sep 23, 2015 $87,900
Associate Product Manager, Oncology Business Unit Myriad Genetics, Inc. Salt Lake City, UT Oct 02, 2015 $86,913
Associate Product Manager-Energy Solutions Lutron Electronics Co., Inc. Coopersburg, PA Jul 03, 2016 $86,000
Associate Product Manager Hugo Corporation San Francisco, CA Jan 04, 2016 $85,000
Associate Product Manager The Sherwin-Williams Company Cleveland, OH Feb 17, 2015 $85,000 -
$95,000

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Top Skills for An Associate Product Manager

NewProductDevelopmentNewProductLinesProductStrategySalesGrowthNewProductLaunchesMarketResearchSKUWebProductManagementTradeShowsCustomerServicePCompetitiveAnalysisMarketShareRSalesRepsProductCategoriesProductPortfolioSalesTrainingQA

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Top Associate Product Manager Skills

  1. New Product Development
  2. New Product Lines
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • SAP development and launch team member for marketing and new product development.
  • Initiated development of two new product lines, drove share to an all time record 13% in 1998.
  • Manage and prioritize new product development activities for assigned product categories to ensure fit with product strategy and overall company objectives.
  • Assisted in 11% sales growth in 2002 by leading product development teams to produce on time and within budget.
  • Coordinate with internal digital marketing team to develop social media campaigns for new product launches and online content maintenance.

Top Associate Product Manager Employers

Associate Product Manager Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

Ask a Google Product Manager - APMs (Associate Product Managers) from Zurich

How to Plan a Product Management Career - Ramsey Pryor

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