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Working As An Associate Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $99,000

    Average Salary

What Does An Associate Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Associate Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Product Manager Career Paths

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Careers Before Associate Product Manager
Internship 7.6%
Top Careers After Associate Product Manager
Director 2.7%
Consultant 2.6%
Manager 1.8%

Do you work as an Associate Product Manager?

Average Yearly Salary
$99,000
Show Salaries
$72,000
Min 10%
$99,000
Median 50%
$99,000
Median 50%
$99,000
Median 50%
$99,000
Median 50%
$99,000
Median 50%
$99,000
Median 50%
$99,000
Median 50%
$135,000
Max 90%
Best Paying Company
Best Buy
Highest Paying City
San Francisco, CA
Highest Paying State
California
Avg Experience Level
2.2 years
How much does an Associate Product Manager make at top companies?
The national average salary for an Associate Product Manager in the United States is $99,438 per year or $48 per hour. Those in the bottom 10 percent make under $72,000 a year, and the top 10 percent make over $135,000.

The largest raises come from changing jobs.

See what's out there.

Real Associate Product Manager Salaries

Job Title Company Location Start Date Salary
Associate Director, Structured Finance Platform Product Manager Capital IQ, Inc. Feb 08, 2016 $163,235
Associate Manager-Product Planning Samsung Semiconductor, Inc. May 04, 2015 $140,000
Associate Product Manager Cinarra Systems Inc. Oct 01, 2015 $135,000
Associate Product Manager Google Inc. Sep 21, 2015 $135,000
Associate Product Manager Google Inc. Nov 24, 2015 $130,000
Associate Director, Product Manager-Client Connectivity UBS Securities LLC Mar 11, 2015 $129,500 -
$160,000
Associate Product Manager Google Inc. Jul 25, 2016 $125,000
Associate Product Manager Barracuda Networks, Inc. Sep 01, 2015 $125,000
Associate Product Manager Google Life Sciences LLC Oct 02, 2015 $125,000
Associate Product Manager Google Inc. Jul 06, 2016 $125,000
Associate Product Manager Barracuda Networks, Inc. Dec 28, 2015 $125,000
Associate Product Manager Linkedin Corporation Sep 29, 2016 $125,000 -
$155,000
Associate Product Manager Google Inc. Jun 15, 2016 $125,000
Associate Director, Product Manager/Global Voice UBS AG May 17, 2016 $108,200
Online Associate Product Manager Home Depot USA, Inc. Aug 24, 2016 $108,000 -
$113,000
Online Associate Product Manager Home Depot USA, Inc. Aug 29, 2016 $108,000
Associate Product Manager Staples, Inc. Apr 24, 2016 $108,000
Associate Product Manager Costar Realty Information, Inc. May 30, 2016 $107,500 -
$130,000
Associate Product Manager Leantaas, Inc. Aug 16, 2016 $89,440
Associate Product Manager Stamps.com Inc. Nov 15, 2015 $88,040
Associate Product Manager Allscripts Healthcare, LLC Sep 23, 2015 $87,900
Associate Product Manager, Oncology Business Unit Myriad Genetics, Inc. Oct 02, 2015 $86,913
Associate Product Manager-Energy Solutions Lutron Electronics Co., Inc. Jul 03, 2016 $86,000
Associate Product Manager Psi Systems Inc. Nov 16, 2015 $85,000
Associate Product Manager Hugo Corporation Jan 04, 2016 $85,000

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Top Skills for An Associate Product Manager

  1. New Product Development
  2. Revenue Growth
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Assisted with new product development including strategic and financial analysis, gate review presentations, packaging development and customer presentation materials.
  • Implemented refurbished system program providing low cost alternatives to emerging markets driving additional revenue growth for those countries.
  • Designed comprehensive market research projects including exploratory research for gaining customer insights, and concept/launch testing to finalize the go-to-market direction.
  • Led SKU optimization project resulting in increased product distribution through use of category management techniques.
  • Led product management efforts for company's fixed income and alternative investment strategy products.

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Top 10 Best States for Associate Product Managers

  1. Colorado
  2. California
  3. Virginia
  4. New Jersey
  5. Washington
  6. New York
  7. Delaware
  8. Idaho
  9. Arkansas
  10. Pennsylvania
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  • (6,807 jobs)
  • (929 jobs)
  • (990 jobs)
  • (1,753 jobs)
  • (2,355 jobs)
  • (64 jobs)
  • (81 jobs)
  • (127 jobs)
  • (868 jobs)

Associate Product Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,148 Associate Product Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Associate Product Manager Resume

View Resume Examples

Associate Product Manager Demographics

Gender

Female

52.9%

Male

43.3%

Unknown

3.8%
Ethnicity

White

59.5%

Hispanic or Latino

14.6%

Asian

12.3%

Black or African American

10.0%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

33.9%

French

13.4%

Mandarin

10.5%

Chinese

9.4%

German

4.7%

Portuguese

4.3%

Italian

4.0%

Cantonese

3.6%

Korean

3.2%

Japanese

2.9%

Russian

2.5%

Tagalog

1.4%

Vietnamese

1.1%

Dutch

1.1%

Carrier

1.1%

Arabic

1.1%

Swedish

0.7%

Swahili

0.4%

Romanian

0.4%

Hindi

0.4%
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Associate Product Manager Education

Schools

Fashion Institute of Technology

11.7%

New York University

7.7%

Northwestern University

6.1%

University of Texas at Austin

6.1%

Northeastern University

6.1%

DePaul University

5.6%

Pennsylvania State University

5.1%

University of Southern California

4.6%

University of California - Davis

4.6%

Boston University

4.6%

University of California - San Diego

4.6%

Cornell University

4.1%

Harvard University

4.1%

University of San Francisco

3.6%

Brigham Young University

3.6%

University of California - Berkeley

3.6%

Stanford University

3.6%

San Diego State University

3.6%

University of Maryland - College Park

3.6%

University of Michigan - Ann Arbor

3.6%
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Majors

Business

29.8%

Marketing

23.8%

Management

6.6%

Specialized Sales And Merchandising

5.4%

Finance

4.8%

Communication

3.9%

Graphic Design

3.3%

Economics

2.7%

Political Science

2.7%

Computer Science

2.4%

English

1.8%

Biology

1.7%

Psychology

1.6%

Fine Arts

1.4%

Electrical Engineering

1.4%

Accounting

1.4%

Project Management

1.3%

Public Relations

1.3%

Computer Information Systems

1.3%

Kinesiology

1.2%
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Degrees

Bachelors

55.1%

Masters

34.4%

Associate

3.5%

Certificate

3.3%

Doctorate

1.7%

High School Diploma

1.4%

Diploma

0.5%

License

0.1%
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Top Associate Product Manager Employers

Jobs From Top Associate Product Manager Employers

Associate Product Manager Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

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Updated May 18, 2020