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Associate product manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Matthew Lopresti

Associate product manager example skills

Below we've compiled a list of the most critical associate product manager skills. We ranked the top skills for associate product managers based on the percentage of resumes they appeared on. For example, 9.5% of associate product manager resumes contained product management as a skill. Continue reading to find out what skills an associate product manager needs to be successful in the workplace.

15 associate product manager skills for your resume and career

1. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how associate product managers use product management:

Supported Product Management team, writing product requirement documents and managing customer feature requests and feedback.
Prioritized market requirements by working with department leadership, product management, and customers.

2. Project Management

Here's how associate product managers use project management:

Developed innovative product ideas using agile project management and tested them with the market using Pragmatic Marketing principles.
Lead and direct cross-functional teams to facilitate effective project management of business initiatives.

3. User Stories

Here's how associate product managers use user stories:

Translate product strategy into actionable user stories and acceptance criteria.
Create user stories for each Sprint, translate business requirement and sign-off product delivery at the end of every Agile Sprint.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how associate product managers use market research:

Evaluated multiple product features through qualitative/quantitative market research with an outside consulting agency to determine the top product attributes and positioning.
Designed comprehensive market research projects including exploratory research for gaining customer insights, and concept/launch testing to finalize the go-to-market direction.

5. PowerPoint

Here's how associate product managers use powerpoint:

Designed self-running PowerPoint presentations to train Tech Data's inside sales force, resellers and HP field representatives.
Prepared PowerPoint presentations for executive meetings.

6. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how associate product managers use customer service:

Key elements included analyzing financial feasibility, forecasting call volume and designing and administering training to customer service representatives.
Minimized costs through analysis of customer service inefficiencies, leading to the implementation of quality initiatives.

7. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how associate product managers use product development:

Assisted with new product development including strategic and financial analysis, gate review presentations, packaging development and customer presentation materials.
Work cross-functionally with stakeholders across North America and Asia to align teams around the product definition and communicate product development status.

8. User Experience

Here's how associate product managers use user experience:

Planned and proposed improved user experience and faster integration features for development.
Reviewed specifications to identify user experience improvements.

9. Development Process

Here's how associate product managers use development process:

Deliver monthly presentations to executive team and propose recommendations to improve development processes and ensure successful delivery of business objectives.
Managed entire product-development process including research, concept initiation, design, development, and merchandising.

10. Strong Analytical

Here's how associate product managers use strong analytical:

Possess strong analytical, communication and interpersonal skills.
Demonstrated independence and responsibility, ability to multi-task and prioritize in a fast-paced environment with strong analytical and creative skills.

11. Jira

Here's how associate product managers use jira:

Worked closely with engineers and QA to define stories, tasks, and time management utilizing Rally and Jira.
Create project specific workflows in JIRA to track the risks and issues through the product launch.

12. Market Trends

Here's how associate product managers use market trends:

Researched and analyzed market trends for potential product line development.
Analyze business development activities and monitor market trends.

13. Data Analysis

Here's how associate product managers use data analysis:

Develop and recommend procedures and programs to maximize marketing and product effectiveness through research data analysis.
Identify and promote areas of opportunity for business growth through data analysis.

14. Product Roadmap

Here's how associate product managers use product roadmap:

Managed 8-month prioritized product roadmap to ensure key functionality was delivered in conjunction with external and internal marketing activities.
Maintain a comprehensive knowledge of economic, competitor and regulatory environmental trends that could impact product roadmaps.

15. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how associate product managers use competitive analysis:

Conducted market and competitive analysis and leverage existing research and data to identify market opportunities.
Performed competitive analysis of BlackBerry News for Playbook and news applications provided by competitors.

What skills help Associate Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on associate product manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What associate product manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for an associate product manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of associate product manager skills to add to your resume

The most important skills for an associate product manager resume and required skills for an associate product manager to have include:

Product Management
Project Management
User Stories
Market Research
PowerPoint
Customer Service
Product Development
User Experience
Development Process
Strong Analytical
Jira
Market Trends
Data Analysis
Product Roadmap
Competitive Analysis
Lifecycle Management
Product Design

Digital Marketing
KPIs
Product Portfolio
Cycle Management
QA
Customer Feedback
Product Strategy
Customer Satisfaction
Product Life Cycle
R
A/B
Business Development
UI
Product Enhancements
Market Analysis
Client Facing
Trade Shows

Product Performance
Java
B Testing
EPICS
Confluence
Marketing Collateral
Product Specifications
Product Lifecycle Management
Sales Training
PET
Feature Development
Facebook
CRM
Business Plan
Sales Support

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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