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What is an associate product marketing manager and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Tobias Sellier,
Sachin Tuli

Associate product marketing managers are responsible for developing and implementing a strategic marketing plan for an assigned product line. They assist with daily operational responsibilities for upstream and downstream marketing. They provide training, communications, materials, and reporting on individual performance. Associate product marketing managers earn a median sum of $91,000 annually or $43 per hour.

Associate product marketing managers ensure that all their company's products, whether new or preexisting, are marketed in such a way that the target consumers are influenced to buy them. They make the customers aware of a product's features and what purpose the product serves for its target audience. They supervise the packaging, transportation, and distribution activities. They are also responsible for seeking out feedback from the consumers.

Associate product marketing managers mostly hold a bachelor's degree in business management or a similar role. They are expected to have the talent in multitasking, team management, organizing, problem-solving, communication, and relationship management.

What general advice would you give to an associate product marketing manager?

Tobias SellierTobias Sellier LinkedIn profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreAssociate Product Marketing ManagerUS Average
Salary
7.6

Avg. Salary $98,431

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 57.23%

male 42.77%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Associate product marketing manager career paths

Key steps to become an associate product marketing manager

  1. Explore associate product marketing manager education requirements

    Most common associate product marketing manager degrees

    Bachelor's

    76.4 %

    Master's

    19.1 %

    Associate

    3.8 %
  2. Start to develop specific associate product marketing manager skills

    SkillsPercentages
    Digital Marketing10.34%
    Product Management8.51%
    Market Research6.20%
    Marketing Campaigns5.34%
    Product Roadmap5.30%
  3. Complete relevant associate product marketing manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New associate product marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an associate product marketing manager based on U.S. Bureau of Labor Statistics data and data from real associate product marketing manager resumes.
  4. Research associate product marketing manager duties and responsibilities

    • Manage global launch calendar and development schedules with WW partners.
    • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
    • Work closely with acquisition, metrics and CRM teams to maximize segmentation and create target campaigns to drive revenue.
    • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  5. Apply for associate product marketing manager jobs

    Now it's time to start searching for an associate product marketing manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first associate product marketing manager job

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Average associate product marketing manager salary

The average associate product marketing manager salary in the United States is $98,431 per year or $47 per hour. Associate product marketing manager salaries range between $71,000 and $136,000 per year.

Average associate product marketing manager salary
$98,431 Yearly
$47.32 hourly

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How do associate product marketing managers rate their job?

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Associate product marketing manager reviews

profile
A zippia user wrote a review on Aug 2023
Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods


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A zippia user wrote a review on Jun 2020
Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project


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A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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