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Become An Associate Relations Specialist

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Working As An Associate Relations Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $71,000

    Average Salary

What Does An Associate Relations Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Associate Relations Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Associate Relations Specialist Career Paths

Associate Relations Specialist
Human Resources Generalist Human Resources Manager
Director Of Human Resources
10 Yearsyrs
Human Resources Generalist Office Manager Property Manager
Communications Manager
6 Yearsyrs
Human Resources Generalist Office Manager
Practice Manager
9 Yearsyrs
Recruiter Account Executive Office Manager
Administrative Manager
6 Yearsyrs
Recruiter Account Executive Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Recruiter Account Executive General Manager
Regional Director
9 Yearsyrs
Consultant Manager Vice President
Executive Vice President
11 Yearsyrs
Consultant Manager Director
Development Director
9 Yearsyrs
Consultant Owner Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Human Resources Coordinator Human Resources Consultant
Human Resources Business Partner
10 Yearsyrs
Human Resources Coordinator Executive Assistant Property Manager
Communications Director
6 Yearsyrs
Human Resources Coordinator Executive Assistant Marketing Manager
Director Of Marketing & Development
9 Yearsyrs
Specialist Business Analyst Product Manager
Brand Manager
5 Yearsyrs
Specialist Executive Assistant Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Specialist Team Leader Program Manager
Associate Director
8 Yearsyrs
Media Relations Specialist Communications Manager Communications Director
Director Of Public Affairs
7 Yearsyrs
Media Relations Specialist Communications Manager Assistant Director
Director Of Alumni Relations
5 Yearsyrs
Media Relations Specialist Public Relations Consultant Communications Consultant
Media Relations Manager
5 Yearsyrs
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Do you work as an Associate Relations Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Specialist 2.6 years
Top Careers Before Associate Relations Specialist
Internship 16.9%
Volunteer 4.1%
Associate 3.1%
Manager 2.7%
Top Careers After Associate Relations Specialist
Internship 6.9%
Consultant 5.9%
Associate 5.5%
Recruiter 5.2%
Specialist 3.8%
Server 3.8%
Director 3.5%
Manager 3.5%

Do you work as an Associate Relations Specialist?

Associate Relations Specialist Demographics

Gender

Female

60.9%

Male

28.3%

Unknown

10.9%
Ethnicity

White

61.6%

Hispanic or Latino

14.9%

Black or African American

12.4%

Asian

7.8%

Unknown

3.2%
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Foreign Languages Spoken

Spanish

45.3%

French

14.0%

Chinese

7.0%

Mandarin

7.0%

Russian

3.5%

Arabic

3.5%

Italian

3.5%

German

2.3%

Portuguese

2.3%

Hebrew

2.3%

Japanese

2.3%

Bulgarian

1.2%

Gujarati

1.2%

Cantonese

1.2%

Amharic

1.2%

Hindi

1.2%

Macedonian

1.2%
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Associate Relations Specialist Education

Schools

George Washington University

10.5%

Webster University

6.1%

University of Phoenix

6.1%

University of North Carolina at Greensboro

5.3%

Guam Community College

5.3%

Georgetown University

5.3%

Columbia University

5.3%

Northern Illinois University

5.3%

Saint John's University - New York

4.4%

Ohio State University

4.4%

Pennsylvania State University

4.4%

University of Southern California

4.4%

University of Texas at Austin

4.4%

George Mason University

4.4%

University of Central Florida

4.4%

Purdue University

4.4%

American University

4.4%

University of California - Los Angeles

4.4%

Rider University

3.5%

Xavier University

3.5%
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Majors

Business

21.4%

Political Science

9.9%

Human Resources Management

7.8%

Communication

6.4%

Psychology

6.4%

Marketing

5.3%

Law

5.3%

Management

4.7%

Public Relations

4.5%

Sociology

3.7%

English

3.5%

Finance

3.1%

Fine Arts

2.3%

Liberal Arts

2.3%

Economics

2.3%

History

2.3%

International Relations

2.3%

Public Administration

2.1%

Health Care Administration

2.1%

Criminal Justice

1.9%
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Degrees

Bachelors

49.1%

Masters

25.0%

Other

13.5%

Associate

4.6%

Doctorate

3.6%

Certificate

3.4%

Diploma

0.5%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$71,000
View Detailed Salary Report
$40,000
Min 10%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$125,000
Max 90%
Best Paying Company
Lowe's
Highest Paying City
San Francisco, CA
Highest Paying State
Hawaii
Avg Experience Level
2.1 years
How much does an Associate Relations Specialist make at top companies?
The national average salary for an Associate Relations Specialist in the United States is $71,152 per year or $34 per hour. Those in the bottom 10 percent make under $40,000 a year, and the top 10 percent make over $126,000.

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Top Skills for An Associate Relations Specialist

  1. Customer Service
  2. Donor Database
  3. Alumni
You can check out examples of real life uses of top skills on resumes here:
  • Assured customer service approach to O'Reilly Automotive systems and support services through positive role modeling and active participation.
  • Enter, update and maintain accurate and timely information regarding donor lists and work activities in the donor database.
  • Contacted alumni and prospective donors to solicit funds for collegiate functions and/or activities.
  • Investigated associate concerns and recommended fair resolutions to management consistent with employment laws and company policies.
  • Coordinated and executed special events, which included managing all event operations.

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Top 10 Best States for Associate Relations Specialists

  1. District of Columbia
  2. Virginia
  3. Alaska
  4. Rhode Island
  5. New Jersey
  6. Ohio
  7. Oregon
  8. North Carolina
  9. Nevada
  10. Idaho
  • (198 jobs)
  • (613 jobs)
  • (30 jobs)
  • (57 jobs)
  • (445 jobs)
  • (676 jobs)
  • (221 jobs)
  • (543 jobs)
  • (98 jobs)
  • (63 jobs)

Top Associate Relations Specialist Employers

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