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Become An Associate Sales Representative

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Working As An Associate Sales Representative

  • Performing for or Working Directly with the Public
  • Selling or Influencing Others
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Persons Outside Organization
  • Deal with People

  • Unpleasant/Angry People

  • $21,780

    Average Salary

What Does An Associate Sales Representative Do

Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and cars, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.

Duties

Retail sales workers typically do the following:

  • Greet customers and offer them assistance
  • Recommend merchandise based on customers’ wants and needs
  • Explain the use and benefit of merchandise to customers
  • Answer customers’ questions
  • Show how merchandise works, if applicable
  • Add up customers’ total purchases and accept payment
  • Inform customers about current sales, promotions, and policies about payments and exchanges

The following are examples of types of retail sales workers:

Retail salespersons work in stores where they sell goods, such as books, cars, clothing, cosmetics, electronics, furniture, lumber, plants, shoes, and many other types of merchandise.

In addition to helping customers find and select items to buy, many retail salespersons process the payment for the sale, which typically involves operating cash registers.

After taking payment for the purchases, retail salespersons may bag or package the purchases.

Depending on the hours they work, retail salespersons may have to open or close cash registers. This includes counting the money in the register and separating charge slips, coupons, and exchange vouchers. They may also make deposits at a cash office.

For information about other workers who receive and disburse money, see the profile on cashiers.

In addition, retail salespersons may help stock shelves or racks, arrange for mailing or delivery of purchases, mark price tags, take inventory, and prepare displays.

For some retail sales jobs, particularly those involving expensive and complex items, retail sales workers need special knowledge or skills. For example, those who sell cars must be able to explain the features of various models, manufacturers’ specifications, different types of options on the car, financing available, and the details of associated warranties.

In addition, retail sales workers must recognize security risks and thefts and understand their organization’s procedures for handling thefts—procedures that may include notifying security guards or calling police.

Parts salespersons sell spare and replacement parts and equipment, especially car parts. Most work in either automotive parts stores or automobile dealerships. They take customers’ orders, inform customers of part availability and price, and take inventory.

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How To Become An Associate Sales Representative

Typically, there are no formal education requirements for retail sales workers. Most receive on-the-job training, which usually lasts a few days to a few months.

Education

Although retail or parts sales positions usually have no formal education requirements, some employers prefer applicants who have a high school diploma or equivalent, especially employers who sell technical products or “big-ticket” items, such as electronics or cars.

Training

Most retail sales workers receive on-the-job training, which usually lasts a few days to a few months. In small stores, an experienced employee often trains newly hired workers. In large stores, training programs are more formal and usually conducted over several days.

During training sessions, topics often include customer service, security, the store’s policies and procedures, and how to operate the cash register.

Depending on the type of product they are selling, employees may be given additional specialized training. For example, salespersons working in cosmetics get instruction on the types of products the store offers and for whom the cosmetics would be most beneficial. Likewise, those who sell computers may be instructed on the technical differences between computer products.

Because providing exceptional service to customers is a priority for many employers, employees often get periodic training to update and refine their skills.

Advancement

Retail sales workers typically have opportunities to advance to supervisory or managerial positions. Some employers want candidates for managerial positions to have a college degree.

As sales workers gain experience and seniority, they often move into positions that have greater responsibility and may be given their choice of departments in which to work. This opportunity often means moving to positions with higher potential earnings and commissions. The highest earnings potential usually involves selling “big-ticket” items—such as cars, jewelry, furniture, and electronics. These positions often require workers with extensive knowledge of the product and an excellent talent for persuasion.

Important Qualities

Customer-service skills. Retail sales workers must be responsive to the wants and needs of customers. They should explain the product options available to customers and make appropriate recommendations.

Interpersonal skills. A friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people. 

Math skills. Retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers.

Persistence. A large number of attempted sales may not be successful, so sales workers should not be discouraged easily. They must start each new sales attempt with a positive attitude.

Selling skills. Retail sales workers must be persuasive when interacting with customers. They must clearly and effectively explain the benefits of the merchandise.

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Associate Sales Representative jobs

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Associate Sales Representative Career Paths

Associate Sales Representative
Sales Manager Operations Manager General Manager
Account Manager
5 Yearsyrs
Project Manager Construction Manager Operations Manager
Branch Manager
6 Yearsyrs
Senior Sales Representative Account Executive
Business Development Manager
9 Yearsyrs
Account Executive Regional Sales Manager
Director Of Sales
10 Yearsyrs
Business Developer Business Development Manager Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Territory Manager Sales Manager General Manager
District Manager
7 Yearsyrs
Sales Consultant Senior Sales Representative Account Executive
District Sales Manager
7 Yearsyrs
Account Executive Sales Manager
General Manager
7 Yearsyrs
Sales Consultant Territory Manager Sales Manager
General Sales Manager
8 Yearsyrs
Account Manager Marketing Manager
Marketing Director
7 Yearsyrs
Sales Manager General Manager Account Executive
Marketing Manager
6 Yearsyrs
Sales Specialist Regional Sales Manager
National Account Manager
8 Yearsyrs
Business Developer Business Consultant Senior Consultant
Product Manager
7 Yearsyrs
Account Manager Account Executive Sales Manager
Regional Sales Manager
9 Yearsyrs
Security Officer Technician Account Manager
Sales Account Manager
6 Yearsyrs
Sales Specialist District Sales Manager Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Territory Manager Account Manager Account Executive
Sales Manager
5 Yearsyrs
Senior Sales Representative Account Manager
Senior Account Manager
7 Yearsyrs
Project Manager Program Manager General Manager
Territory Manager
7 Yearsyrs
Security Officer Operations Manager Account Executive
Territory Sales Manager
7 Yearsyrs
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Average Length of Employment
Sales Professional 2.8 years
Sales Specialist 2.5 years
Sales Person 2.2 years
Sales Consultant 2.2 years
Representative 2.1 years
Sales Assistant 2.0 years
Cellular Sales 1.9 years
Sales Expert 1.9 years
Phone Sales 1.8 years
Sales Associate 1.6 years
Sales Trainee 1.0 years
Top Employers Before
Internship 8.7%
Cashier 6.5%
Specialist 2.4%
Volunteer 2.4%
Supervisor 2.0%
Manager 2.0%
Top Employers After
Internship 3.1%
Cashier 2.7%

Associate Sales Representative Demographics

Gender

Male

51.6%

Female

46.1%

Unknown

2.3%
Ethnicity

White

79.3%

Hispanic or Latino

11.4%

Asian

7.1%

Unknown

1.5%

Black or African American

0.6%
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Languages Spoken

Spanish

54.7%

Chinese

7.5%

French

7.5%

Cantonese

5.7%

Mandarin

5.7%

Russian

5.7%

Vietnamese

1.9%

Hebrew

1.9%

German

1.9%

Japanese

1.9%

Hindi

1.9%

Urdu

1.9%

Arabic

1.9%
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Associate Sales Representative Education

Schools

University of Phoenix

15.7%

Auburn University

7.4%

Liberty University

7.4%

Florida State University

6.5%

Texas A&M University

5.6%

West Virginia University

4.6%

San Diego State University

4.6%

University of Alabama

3.7%

Strayer University

3.7%

Arizona State University

3.7%

Pennsylvania State University

3.7%

Georgia State University

3.7%

Old Dominion University

3.7%

Southeastern Louisiana University

3.7%

University of Michigan - Ann Arbor

3.7%

University of Central Florida

3.7%

Central Michigan University

3.7%

Towson University

3.7%

Western Michigan University

3.7%

University of Arizona

3.7%
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Majors

Business

28.4%

Marketing

8.9%

Communication

7.0%

Psychology

6.1%

Kinesiology

4.9%

Biology

4.5%

Management

4.4%

Finance

4.0%

Criminal Justice

3.8%

Accounting

3.4%

Political Science

3.2%

English

2.8%

Nursing

2.5%

Medical Assisting Services

2.5%

History

2.5%

Graphic Design

2.5%

General Studies

2.3%

Economics

2.3%

Computer Science

2.1%

Education

2.1%
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Degrees

Bachelors

51.3%

Other

22.0%

Masters

11.8%

Associate

9.1%

Certificate

3.2%

Diploma

1.2%

Doctorate

1.2%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Associate Sales Representative Salaries

Job Title Company Location Start Date Salary
Associate Sales Representative Stryker Craniomaxillofacial, A Division of Stryker Portage, MI Oct 01, 2011 $75,000
Senior Associate Sales Representative Stryker Medical, A Division of Stryker Corporation Kalamazoo, MI Dec 16, 2013 $60,000
Senior Associate Sales Representative Stryker Sales Corporation, A Division of Stryker C Portage, MI Dec 16, 2013 $60,000
Senior Associate Sales Representative Stryker Sales Corporation, A Division of Stryker C Boise, ID Feb 03, 2014 $60,000

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Top Skills for An Associate Sales Representative

OutstandingCustomerServiceTerritoryAnnualQuotaSalesGrowthHospitalStaffMonthlySalesGoalsProductLineCustomerRelationshipsNewAccountsSalesRepsMarketShareEnsureCustomerSatisfactionDataEntryPhoneCallsCustomerBaseSurgeryCentersCRMProperUSETechnicalSupportTradeShows

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Top Associate Sales Representative Skills

  1. Outstanding Customer Service
  2. Territory
  3. Annual Quota
You can check out examples of real life uses of top skills on resumes here:
  • Received repetitive business from local clientele and was referred on multiple occasions for outstanding customer service.
  • Assign to work a new-targeted physician's territory in 2009 that included only top prescribers in the cardiovascular sector.
  • Assisted Senior Sales Representative in reaching Annual Quota of $2.8 Million (achieved).
  • Recruited to provide superior customer value, and exponentially increase product sales growth to a wide range of physicians.
  • Performed in-service training for hospital staff on a myriad of instruments, product application, and surgical techniques.

Top Associate Sales Representative Employers

Associate Sales Representative Videos

Cisco Sales Associates Program (Part 1) | Cisco University Careers

GEICO career as a Sales Associates

Career Advice on becoming a Sales Associate by Tom D (Full Version)

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