Atalanta history

In 1947, Leon Rubin, then Vice President of Atalanta, began importing Rock Lobster from Cuba under the Conga label.

Then in 1953, Irving Perlman joined Atalanta and the Cheese Department was officially initiated.

In the British writer Iris Murdoch’s novel A Severed Head (1961), the heroine is a Medusa figure.

Gellert was admitted to the New York Bar in 1963.

It was not long after that he entered the family business, joining Atalanta in 1965.

Swiss Chalet Fine Foods was founded by Hans and Claire Baumann in 1968 with the goal of bringing fine European and imported ingredients to the foodservice industry.

In 1970, the "Atalanta Trading Corporation" celebrated 25 years and underwent a rebranding, changing its name to the current Atalanta Corporation.

Their listing on the American Stock Exchange sold for $1.00 Par Value of Common Stock.The Grocery Department was formed in 1971 with Eddie Adler as its director.

Gellert enjoyed continued success, being named Chairman of the Board in 1980.

Swiss Chalet has been a Gellert Global Group member company since 2007.

On October 29, 2012, Hurricane Sandy hit the Northeast with her full fury; the extensive damage left behind reverberated throughout the region, taking its toll on Atalanta's headquarters in New Jersey.

In early 2015, Atalanta will celebrate 70 years of service in the food industry.

2019 Swiss Chalet Fine Foods becomes a division of Atalanta