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How to hire an auto sales consultant

Auto sales consultant hiring summary. Here are some key points about hiring auto sales consultants in the United States:

  • The median cost to hire an auto sales consultant is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Small businesses spend $1,105 per auto sales consultant on training each year, while large companies spend $658.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • There are a total of 170,410 auto sales consultants in the US, and there are currently 245,083 job openings in this field.
  • Dover, DE, has the highest demand for auto sales consultants, with 5 job openings.

How to hire an auto sales consultant, step by step

To hire an auto sales consultant, you should create an ideal candidate profile, determine a budget, and post and promote your job. Here's a step-by-step guide on how to hire a auto sales consultant:

Here's a step-by-step auto sales consultant hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write an auto sales consultant job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new auto sales consultant
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    Before you post your auto sales consultant job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an auto sales consultant for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect auto sales consultant also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    This list shows salaries for various types of auto sales consultants.

    Type of Auto Sales ConsultantDescriptionHourly rate
    Auto Sales ConsultantRetail sales workers include both those who sell retail merchandise, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.$21-59
    Adviser SalesAdviser sales are responsible for reaching out to clients through calls and correspondence to promote and sell products or services. With a sales target to reach, they must secure sales by prioritizing customer satisfaction... Show more$14-45
    Sales ExpertSales experts are also known as sales specialists who are equipped with an in-depth understanding of the organization's products and services. These experts prepare the marketing budget, lead the sales team, forecast sales, and analyze market trends... Show more$12-25
  2. Create an ideal candidate profile

    Common skills:
    • Customer Service
    • Sales Process
    • Repeat Business
    • Test Drive
    • Honda
    • Customer Satisfaction
    • Chevrolet
    • Toyota
    • Referral Business
    • Product Knowledge
    • BMW
    • Automobile Sales
    • Car Sales
    • Hyundai
    Check all skills
    Responsibilities:
    • Use of Internet base CRM system to generate leads, track prospects, and follow up with prospects and clients alike.
    • Maintain above average CSI score.
    • Obtain knowledge of all Toyota products.
    • Certify Mercedes Benz and BMW sales professional
    • Assist customers in the purchase of Kia automobiles and pre-own vehicles.
    • Offer good belifits of own new Honda Honda sales certificate .Honda trade value certificate.President award winning team.
    More auto sales consultant duties
  3. Make a budget

    Including a salary range in your auto sales consultant job description is one of the best ways to attract top talent. An auto sales consultant can vary based on:

    • Location. For example, auto sales consultants' average salary in north dakota is 47% less than in california.
    • Seniority. Entry-level auto sales consultants 63% less than senior-level auto sales consultants.
    • Certifications. An auto sales consultant with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in an auto sales consultant's salary.

    Average auto sales consultant salary

    $75,047yearly

    $36.08 hourly rate

    Entry-level auto sales consultant salary
    $45,000 yearly salary
    Updated December 17, 2025

    Average auto sales consultant salary by state

    RankStateAvg. salaryHourly rate
    1California$84,909$41
    2New York$77,395$37
    3New Jersey$75,702$36
    4Arizona$71,532$34
    5Maryland$71,021$34
    6Virginia$70,846$34
    7Delaware$70,324$34
    8Nevada$70,159$34
    9Oregon$67,877$33
    10Florida$65,982$32
    11North Carolina$64,713$31
    12Tennessee$63,855$31
    13Georgia$59,606$29
    14South Carolina$57,374$28
    15Utah$55,754$27
    16Alaska$50,825$24
    17Oklahoma$50,061$24

    Average auto sales consultant salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Subaru$97,187$46.7225
    2George's$81,937$39.3930
    3Mazda$77,274$37.1515
    4AAA Northern California, Nevada & Utah$69,994$33.6517
    5Morrie's Auto Group$54,940$26.4115
    6CareerBuilder$51,114$24.57
    7Kendall Auto Group$48,783$23.45
    8Park Place Dealerships$47,699$22.931
    9Hendrick Automotive Group$47,595$22.88
    10Lexus of Pembroke Pines$46,480$22.356
    11Warren Henry Auto$46,335$22.2811
    12Hyman Bros. Automobiles$46,077$22.1513
    13Critz Auto Group$44,723$21.502
    14Southern Auto Group$43,511$20.927
    15Rusnak Auto Group$43,392$20.8615
    16Nissan$36,273$17.4417
  4. Writing an auto sales consultant job description

    A good auto sales consultant job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an auto sales consultant job description:

    Auto sales consultant job description example

    *90 Day Guarantee $3,000 Per Month

    Job Summary : We are looking for an Automotive Sales Associate to join our growing team! Candidates will have the opportunity to learn the business from the ground up with the best paid training program in the business. The right candidate will be ambitious, have excellent interpersonal skills, and the ability to meet and exceed goals. Day-to-day tasks will include developing client relationships and providing product solutions that best meet our customer's needs.

    Annual Pay starting at: $50,000+ / with potential for 6 figures

    Benefits

    • 401K
    • Health, Dental Vision
    • Supplemental Insurance
    • FSA
    • Paid sick time
    • Paid vacation after a year
    • Employee Pricing on vehicles and services
    • Discount on parts
    • Opportunity for growth

    Responsibilities

    • Nurture enriching relationships to build a clientele for life
    • Exhibit consultative selling skills. Assist customers in selecting a vehicle by asking questions and listening carefully to their responses
    • Continuously develop product and sales acumen to become the vehicle authority. Know the ins and the outs of product offerings, optional packages, and the latest technologies
    • Perform high-quality, professional demonstrations of new/used vehicles
    • Follow-up with buyers to ensure successful referral business
    • Learn to overcome objections and thrive within sales situations
    • Report directly to the Sales Manager regarding objectives, planned activities, reviews, and analyses
    • Bring your ‘A game’ along with a positive attitude to work with you every single day

    Qualifications

    • Available to work flexible hours and weekends
    • Strong Auto Sales and/or Customer Service Experience is a plus but not required
    • Strong Ethics and Values
    • Excellent Leadership and Communication Skills
    • Excellent People Skills
    • Professional, well-groomed personal appearance
    • Clean driving record and valid driver’s license with 3 years of driving history
    O'Meara Motors is a 4th generation, Colorado family-owned and operated car dealership group; Ford, Buick, GMC & Volkswagen. Come join the O’Meara Family of Dealerships! We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
  5. Post your job

    To find auto sales consultants for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any auto sales consultants they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level auto sales consultants with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your auto sales consultant job on Zippia to find and attract quality auto sales consultant candidates.
    • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
    • Post a job on free websites.
  6. Interview candidates

    During your first interview to recruit auto sales consultants, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new auto sales consultant

    Once you've found the auto sales consultant candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire an auto sales consultant?

Recruiting auto sales consultants involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

The median annual salary for auto sales consultants is $75,047 in the US. However, the cost of auto sales consultant hiring can vary a lot depending on location. Additionally, hiring an auto sales consultant for contract work or on a per-project basis typically costs between $21 and $59 an hour.

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