Avanza history

In 2001, the name Avanza was adopted after a merger of HQ.se, Aktiespar Fondkommission and Avanza.

In 2003, Avanza launched Sweden’s first fully Internet-based Individual Pension Savings product.

The business was expanded in 2004 to include Private Banking for high net worth individuals.

In 2006, Avanza launched Sweden’s first no-fee fund, Avanza Zero.

In 2009, the offering was expanded to include Super Loan, Sweden’s cheapest margin lending product.

In 2010, Avanza was named the winner of the Swedish Quality Index’s (SQI) survey of Sweden’s most satisfied savers.

A new savings alternative with additional tax benefits called the Investment Savings Account was introduced on the site in 2012.

A totally new site was launched for all customers in 2013, making Avanza the first to offer streamed real-time quotes.

In 2014, a new office was opened in Gothenburg focusing on occupational pensions and Private Banking.

2015 saw the introduction of brokerage-free trading in certificates and mini futures through Avanza Markets, a new price list for international trades, new mobile apps and an option to select sustainable funds.

In 2016, Avanza was the first in Sweden to offer real-time deposits from other banks.

To make choosing stocks easier, Avanza in 2017 introduced the Stock Generator, and for funds Avanza Auto, with six automatically managed funds.

In 2018, the company launched the cheapest global fund in the world, with an annual management fee of 0.05%.

2019 was the year when Avanza won the Swedish Quality Index’s award for the most satisfied savings customers in Sweden for the tenth consecutive year.