Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Aveda history
Aveda company history timeline
Aveda was founded by Horst Rechelbacher in 1978.
Estimated 1986 sales of Horst & Friends salons and the Horst International Education Center were $5 million.
In 1986, with about 200 students paying $4,500 for a 9-month training program, he expanded the school.
He brought on former Tonka Toys marketing executive Joseph Garcia as president in 1987.
By 1988, product sales in the five-state area exceeded $1 million.
According to a 1991 Corporate Report Minnesota article by Eric J. Wieffering, National Beauty Supply Inc. helped Horst get his products in salons in North Dakota, South Dakota, Iowa, Wisconsin, and Minnesota.
In 1991, Aveda was bringing in about $50 million in revenues, but 85 to 90 percent of all profits were derived from ten haircare products.
The five Horst Salons were sold to David Wagner, president and chief executive office of Horst Salons Inc., in 1992.
Estée Lauder, which claimed almost 45 percent of the United States department store prestige cosmetics, skin care, and fragrance market, had been in an expansion mode since the latter half of 1995.
In mid-1996, Horst told his employees he would be stepping back from the daily operations of the company.
Horst passed away in 2014 at the age of 72.
Rate how well Aveda lives up to its initial vision.
Aveda jobs
Do you work at Aveda?
Does Aveda communicate its history to new hires?
Aveda competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Sephora | 1970 | $10.0B | 28,540 | 464 |
| Clinique | 1968 | $830,000 | 50 | - |
| Neutrogena | 1930 | $4.0B | 750 | - |
| Bliss | 1996 | $270.0M | 486 | 39 |
| Elizabeth Arden | 1910 | $966.7M | 1,200 | - |
| Illuminations | 2007 | $560,000 | 100 | 3 |
| Wise | - | $1.2M | 25 | 78 |
| Benefit Cosmetics | 1976 | $1.5B | 4,178 | 16 |
| Three Twins Ice Cream | 2005 | $1.6M | 27 | - |
| Caleres | 1878 | $2.7B | 13,400 | 379 |
Aveda history FAQs
Zippia gives an in-depth look into the details of Aveda, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Aveda. The employee data is based on information from people who have self-reported their past or current employments at Aveda. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Aveda. The data presented on this page does not represent the view of Aveda and its employees or that of Zippia.
Aveda may also be known as or be related to Aveda, Aveda Corp, Aveda Corp Ladc, Aveda Corp. and Aveda Corporation.