After nearly going bankrupt marketing other products such as an electroshock-based anti-theft system for automobiles known as "Auto Taser", the company, later renamed TASER International, introduced its TASER M26 weapon in 1999.
In May 2001, they filed for an initial public offering and began trading on NASDAQ under the stock symbol TASR.
In 2005, TASER International began to offer an accessory for its taser products, TASER Cam, which adds a grip-mounted camera that is activated after the safety is disengaged, to its battery pack.
In 2008, the company unveiled its first body camera, the Axon Pro.
In 2009, after prosecutor Daniel Shue exonerated Fort Smith police officer Brandon Davis based on footage from an Axon Pro camera, both Davis and Shue began to provide testimonials for the product in its marketing.
Smith argued that the company was "not just about weapons, but about providing transparency and solving related data problems." In April 2013, the Rialto Police Department released the results of a 12-month study on the impact of on-officer video using Axon Flex cameras.
On April 5, 2017, TASER announced that it had rebranded as Axon to reflect its expanded business.
In May 2018, Axon acquired competitor VieVu for $4.6 million in cash and $2.5 million in common stock.
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