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The differences between b2b sales representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a b2b sales representatives and a marketing/sales representative. Additionally, a b2b sales representatives has an average salary of $65,833, which is higher than the $62,917 average annual salary of a marketing/sales representative.
The top three skills for a b2b sales representatives include customer service, CRM and powerpoint. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.
| B2B Sales Representatives | Marketing/Sales Representative | |
| Yearly salary | $65,833 | $62,917 |
| Hourly rate | $31.65 | $30.25 |
| Growth rate | 4% | 4% |
| Number of jobs | 198,093 | 274,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 66% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
Business-to-business (B2B) sales representatives are in charge of pursuing and securing sales with businesses. Their responsibilities revolve around performing research and analysis to generate leads, devising strategies in reaching out to clients and identifying their needs, developing business plans, and negotiating contract terms. Moreover, B2B sales representatives may perform calls and correspondence, arrange appointments or meetings, and offer products or services in adherence to the company's policies and regulations, including its vision and mission.
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
B2b sales representatives and marketing/sales representatives have different pay scales, as shown below.
| B2B Sales Representatives | Marketing/Sales Representative | |
| Average salary | $65,833 | $62,917 |
| Salary range | Between $48,000 And $89,000 | Between $42,000 And $92,000 |
| Highest paying City | Las Vegas, NV | Seattle, WA |
| Highest paying state | Wyoming | New Hampshire |
| Best paying company | City National Bank | Bosch USA |
| Best paying industry | Professional | Finance |
There are a few differences between a b2b sales representatives and a marketing/sales representative in terms of educational background:
| B2B Sales Representatives | Marketing/Sales Representative | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Alfred | University of Pennsylvania |
Here are the differences between b2b sales representatives' and marketing/sales representatives' demographics:
| B2B Sales Representatives | Marketing/Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 67.8% Female, 32.2% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |