B2b sales representatives demographics and statistics in the US
B2b sales representatives demographics research summary. Zippia estimates b2b sales representatives demographics and statistics in the United States by using a database of 30 million profiles. Our b2b sales representatives estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about b2b sales representatives after extensive research and analysis:
- There are over 824,390 b2b sales representatives currently employed in the United States.
- 32.2% of all b2b sales representatives are women, while 67.8% are men.
- The average b2b sales representatives age is 47 years old.
- The most common ethnicity of b2b sales representatives is White (72.5%), followed by Hispanic or Latino (14.5%), Asian (5.2%) and Black or African American (3.9%).
- B2b sales representatives are most in-demand in New York, NY.
- The professional industry is the highest-paying for b2b sales representatives.
- 6% of all b2b sales representatives are LGBT.
On this page
B2b sales representatives demographics by:
B2b sales representatives gender statistics
32.2% of b2b sales representatives are women and 67.8% of b2b sales representatives are men.
- Male, 67.8%
- Female, 32.2%
B2b sales representatives gender ratio
| Gender | Percentages |
|---|---|
| Male | 67.8% |
| Female | 32.2% |
B2b sales representatives gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$65,358
Female income
$62,369
B2b sales representatives gender ratio over time
This data breaks down the percentage of men and women in b2b sales representatives positions over time. Currently, 32.2% of b2b sales representatives are female.
B2b sales representatives gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 70.28% | 29.72% |
| 2011 | 70.34% | 29.66% |
| 2012 | 71.26% | 28.74% |
| 2013 | 70.30% | 29.70% |
| 2014 | 68.94% | 31.06% |
| 2015 | 68.84% | 31.16% |
| 2016 | 69.18% | 30.82% |
| 2017 | 69.25% | 30.75% |
| 2018 | 67.62% | 32.38% |
| 2019 | 68.45% | 31.55% |
| 2020 | 68.54% | 31.46% |
| 2021 | 67.83% | 32.17% |
B2b sales representatives related jobs gender ratio
We compared b2b sales representatives with similar job titles to see how gender ratios vary. As you can see, commercial equipment and supplies sales representative and outside parts sales have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Avon Representative | 6% | 94% |
| Avon Sales Representative | 7% | 93% |
| Inside Sales Assistant | 20% | 80% |
| B2B Sales Representatives | 68% | 32% |
| Factory Representative | 90% | 10% |
| Outside Parts Sales | 92% | 8% |
| Commercial Equipment And Supplies Sales Representative | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
B2b sales representatives demographics by race
The most common ethnicity among b2b sales representatives is White, which makes up 72.5% of all b2b sales representatives. Comparatively, 14.5% of b2b sales representatives are Hispanic or Latino and 5.2% of b2b sales representatives are Asian.
- White, 72.5%
- Hispanic or Latino, 14.5%
- Asian, 5.2%
- Black or African American, 3.9%
- Unknown, 3.7%
- American Indian and Alaska Native, 0.2%
B2b sales representatives race
| B2b sales representatives race | Percentages |
|---|---|
| White | 72.5% |
| Hispanic or Latino | 14.5% |
| Asian | 5.2% |
| Black or African American | 3.9% |
| Unknown | 3.7% |
| American Indian and Alaska Native | 0.2% |
B2b sales representatives race and ethnicity over time
See how b2b sales representatives racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
B2b sales representatives race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 78.34% | 3.96% | 4.33% | 11.77% |
| 2011 | 77.84% | 3.84% | 4.66% | 12.31% |
| 2012 | 77.90% | 3.75% | 4.64% | 12.19% |
| 2013 | 77.29% | 4.00% | 4.53% | 12.73% |
| 2014 | 76.39% | 4.18% | 4.61% | 13.20% |
| 2015 | 76.79% | 3.96% | 4.60% | 13.01% |
| 2016 | 76.31% | 3.68% | 4.67% | 13.61% |
| 2017 | 76.43% | 3.98% | 4.55% | 13.32% |
| 2018 | 76.10% | 3.87% | 4.66% | 13.59% |
| 2019 | 76.05% | 3.76% | 4.77% | 13.70% |
| 2020 | 74.42% | 3.87% | 4.67% | 13.52% |
| 2021 | 72.47% | 3.88% | 5.20% | 14.50% |
B2b sales representatives wage gap by race
According to our data, white b2b sales representatives have the highest average salary compared to other ethnicities. Black or african american b2b sales representatives have the lowest average salary at $61,550.
| Ethnicity | Salary |
|---|---|
| Unknown | $66,468 |
| White | $67,618 |
| Black or African American | $61,550 |
| Asian | $65,742 |
| Hispanic or Latino | $65,576 |
Average b2b sales representatives age
See how the average age of b2b sales representatives varies based on ethnicity and gender.
Male
Female
B2b sales representatives age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 51.5 |
| Unknown | 46 | 39 |
| Asian | 44 | 48 |
| Hispanic or Latino | 44 | 44 |
| White | 50 | 47 |
| American Indian and Alaska Native | 41 |
B2b sales representatives age breakdown
The average age of b2b sales representatives is 40+ years years old, representing 71% of the b2b sales representatives population.
B2b sales representatives age breakdown
| B2B Sales Representatives Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 22% |
| 20-30 years | 7% |
B2b sales representatives educational attainment
The most common degree for b2b sales representatives is bachelor's degree, with 67% of b2b sales representatives earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 8%.
- Bachelor's, 67%
- Associate, 15%
- High School Diploma, 8%
- Master's, 7%
- Other Degrees, 3%
B2b sales representatives by degree level
| B2b sales representatives degree | Percentages |
|---|---|
| Bachelor's | 67% |
| Associate | 15% |
| High School Diploma | 8% |
| Master's | 7% |
| Other Degrees | 3% |
B2b sales representatives jobs you might like
B2b sales representatives wage gap by degree level
According to the data, b2b sales representatives with a Master's degree earn more than those without, at $78,069 annually. With a Doctorate degree, b2b sales representatives earn a median annual income of $75,658 compared to $71,753 for b2b sales representatives with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $78,069 |
| High School Diploma or Less | $57,925 |
| Bachelor's Degree | $71,753 |
| Doctorate Degree | $75,658 |
| Some College/ Associate Degree | $59,645 |
B2b sales representatives employment statistics
Company size where b2b sales representatives work
Below, you can see the size of companies where b2b sales representatives work.
B2b sales representatives jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 23% |
B2b sales representatives jobs by industry
The most common industries for b2b sales representatives are professional, manufacturing and retail.
B2b sales representatives industry statistics
| Industry | Percentages |
|---|---|
| Professional | 17% |
| Manufacturing | 14% |
| Fortune 500 | 10% |
| Retail | 8% |
| Media | 7% |
| Telecommunication | 7% |
| Technology | 6% |
| Finance | 5% |
| Construction | 3% |
| Hospitality | 3% |
| Insurance | 3% |
| Start-up | 3% |
| Internet | 2% |
| Transportation | 2% |
| Automotive | 2% |
| Health Care | 2% |
| Utilities | 1% |
| Agriculture | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
B2b sales representatives turnover and employment statistics
B2b sales representatives unemployment rate over time
The unemployment rate for b2b sales representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
B2b sales representatives unemployment rate by year
| Year | B2b sales representatives unemployment rate |
|---|---|
| 2010 | 6.75% |
| 2011 | 6.06% |
| 2012 | 4.91% |
| 2013 | 4.06% |
| 2014 | 3.30% |
| 2015 | 2.93% |
| 2016 | 2.45% |
| 2017 | 2.47% |
| 2018 | 2.23% |
| 2019 | 2.12% |
| 2020 | 3.95% |
| 2021 | 3.72% |
Average b2b sales representatives tenure
The average b2b sales representatives stays at their job for 1-2 years, based on the 1,093 b2b sales representatives resumes in Zippia's database.
B2b sales representatives tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 40% |
| 3-4 years | 12% |
| 5-7 years | 11% |
| 8-10 years | 5% |
| 11+ years | 5% |
B2b sales representatives LGBT ratio compared to similar jobs
Review the percent of b2b sales representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| B2B Sales Representatives | 6.15% | - |
| Wedding Consultant | 7.00% | 5,835 |
| Product Consultant | 7.09% | 77,419 |
| Sales Support Coordinator | 7.23% | 86,112 |
| Phone Banker | 7.29% | 22,843 |
| Counter Intelligence Agent | 8.34% | 43,789 |
| Travel Counselor | 12.49% | 32,840 |
Similar b2b sales representatives jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Wedding Consultant | 7.00% | 5,835 |
| Product Consultant | 7.09% | 77,419 |
| Sales Support Coordinator | 7.23% | 86,112 |
| Phone Banker | 7.29% | 22,843 |
| Counter Intelligence Agent | 8.34% | 43,789 |
| Travel Counselor | 12.49% | 32,840 |
Foreign languages spoken by b2b sales representatives
The most common foreign language among b2b sales representatives is Spanish at 46.2%. The second-most popular foreign language spoken is German at 10.3% and French is the third-most popular at 7.7%.
- Spanish, 46.2%
- German, 10.3%
- French, 7.7%
- Portuguese, 5.1%
- Chinese, 5.1%
- Other, 25.6%
B2b sales representatives languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 46.2% |
| German | 10.3% |
| French | 7.7% |
| Portuguese | 5.1% |
| Chinese | 5.1% |
| Other | 25.6% |
