B2B Sales Representatives Statistics and Facts in the US

Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for b2b sales representatives in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 892,093 b2b sales representatives currently employed in the United States.
  • 32.6% of all b2b sales representatives are women, while only 64.2% are men.
  • The average age of an employed b2b sales representatives is 46 years old.
  • The most common ethnicity of b2b sales representatives is White (76.8%), followed by Hispanic or Latino (13.1%) and Asian (4.6%).
  • The majority of b2b sales representatives are located in NY, New York and TX, Houston.
  • B2b sales representatives are most in-demand in New York, NY.
  • B2b sales representatives are paid an average annual salary of $50,767.
  • Seattle, WA pays an annual average wage of $63,689, the highest in the US.
  • B2b sales representatives average starting salary is $39,000.
  • In 2021, women earned 95% of what men earned.
  • The top 10% of highest-paid b2b sales representatives earn as much as $65,000 or more.
  • Wisconsin is the best state for b2b sales representatives to live.
  • B2b sales representatives are more likely to work at private companies in comparison to public companies.

B2B Sales Representatives Statistics By Gender

Among b2b sales representatives, 32.6% of them are women compared to 64.2% which are men.

Job Title
  • Male, 64.2%
  • Female, 32.6%
  • Unknown, 3.2%
Job Title
GenderascdescPercentagesascdesc
Male
64.2%
Female
32.6%
Unknown
3.2%

Gender Pay Gap For B2B Sales Representatives

Women Earn 95¢ For Every $1 Earned By Man

male-income
Male Income
$47,819
female-income
Female Income
$45,409

B2B Sales Representatives Gender Over Time

This data shows how men and women predominate in the b2b sales representatives position over time.

Male
Female
77%
75%
72%
70%
67%
65%
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
YearascdescMaleascdescFemaleascdesc
2008
71.66%
28.34%
2009
72.21%
27.79%
2010
72.37%
27.63%
2011
72.09%
27.91%
2012
72.74%
27.26%
2013
72.43%
27.57%
2014
70.91%
29.09%
2015
71.60%
28.40%
2016
71.78%
28.22%
2017
71.43%
28.57%
2018
71.01%
28.99%

B2B Sales Representatives Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, outside parts sales and factory representative have the biggest difference in gender.

Compare Jobs
Job Titleascdesc
Maleasc
Femaleascdesc
Avon Sales Representative9%87%
Avon Representative9%87%
Inside Sales Assistant22%74%
B2B Sales Representatives64%33%
Commercial Equipment And Supplies Sales Representative85%10%
Factory Representative86%10%
Outside Parts Sales88%9%
Male
Female
100%
75%
50%
25%
0%
Outside Parts Sales
Factory Representative
Commercial Equipment And Supplies Sales Representative
B2B Sales Representatives
Inside Sales Assistant
Avon Representative
Avon Sales Representative
0%
25%
50%
75%
100%

B2B Sales Representatives Statistics By Race

The most common ethnicity among b2b sales representatives is White, which makes up 76.8% of all b2b sales representatives. Comparatively, there are 13.1% of the Hispanic or Latino ethnicity and 4.6% of the Asian ethnicity.

Job Title
  • White, 76.8%
  • Hispanic or Latino, 13.1%
  • Asian, 4.6%
  • Black or African American, 3.8%
  • Unknown, 1.5%
  • American Indian and Alaska Native, 0.2%
Job Title
B2B Sales Representatives RaceascdescPercentagesascdesc
White
76.8%
Hispanic or Latino
13.1%
Asian
4.6%
Black or African American
3.8%
Unknown
1.5%
American Indian and Alaska Native
0.2%

B2B Sales Representatives Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among b2b sales representatives.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American
YearascdescWhiteascdescBlack or African AmericanascdescAsianascdescHispanic or Latinoascdesc
2010
79.01%
3.88%
4.23%
11.29%
2011
78.50%
3.76%
4.57%
11.82%
2012
78.57%
3.67%
4.55%
11.71%
2013
77.96%
3.92%
4.44%
12.24%
2014
77.06%
4.10%
4.52%
12.72%
2015
77.46%
3.88%
4.51%
12.53%
2016
76.97%
3.60%
4.58%
13.13%
2017
77.10%
3.90%
4.45%
12.83%
2018
76.77%
3.79%
4.57%
13.11%

B2B Sales Representatives Wage Gap By Race

White b2b sales representatives have the highest average salary compared to other ethnicities. Black or african american b2b sales representatives have the lowest average salary at $44,307.
$51,000
$49,000
$47,000
$45,000
$43,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
Ethnicityascdesc
Salaryascdesc
Unknown$46,749
White$49,769
Black or African American$44,307
Asian$46,045
Hispanic or Latino$46,200

Average Age of a B2B Sales Representatives

We determined the average age of b2b sales representatives based on ethnicity and gender.

Male
Female
RaceascdescMale AgeascdescFemale Ageascdesc
Black or African American
45
47
Unknown
42
40.5
Asian
45
41
Hispanic or Latino
42
42
White
48
46
American Indian and Alaska Native
37

B2B Sales Representatives Age Breakdown

This chart breaks down the ages of b2b sales representatives employees. Interestingly enough, the average age of b2b sales representatives is 40+ years old, which represents 68% of the population.

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20-30 years

30-40 years

40+ years


B2B Sales Representatives YearsascdescPercentagesascdesc
20-30 years
10%
30-40 years
22%
40+ years
68%

Types of B2B Sales Representatives Degree Levels

B2B Sales Representatives Wage Gap By Education

B2b sales representatives with a Masters degree earn more than those without, at $67,900 annually. With a Bachelors degree, b2b sales representatives earn a median annual income of $59,666 compared to $47,819 for b2b sales representatives with an Associate degree.
$70,000
$65,000
$60,000
$55,000
$50,000
$45,000
$40,000
High School Diploma or Less
Master's Degree
Bachelor's Degree
Some College/ Associate Degree
Educationascdesc
Salaryascdesc
High School Diploma or Less$44,784
Master's Degree$67,900
Bachelor's Degree$59,666
Some College/ Associate Degree$47,819

B2B Sales Representatives Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ b2b sales representatives. We found that the most common company type is private. In addition, the industry that employs the most b2b sales representatives is the retail industry.

Company Size

We created this chart to show you the average size of companies that typically hire b2b sales representatives.

Compare Jobs

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Company SizeascdescPercentagesascdesc
< 50 employees
8%
50 - 100 employees
3%
100 - 500 employees
16%
500 - 1,000 employees
16%
1,000 - 10,000 employees
30%
> 10,000 employees
28%

The Types Of Companies B2B Sales Representatives Work In

Employees with the b2b sales representatives job title have their preferences when it comes to working for a company. For instance, most b2b sales representatives prefer to work at private companies over public companies.

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Public

Private

Company TypeascdescPercentagesascdesc
Public
37%
Private
63%

Top Industries Hiring B2B Sales Representativeses

Just based on the number of employees within each industry, we were able to determine the most common industries that employ b2b sales representatives. Those industries include retail, technology and professional.

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Fortune 500

Retail

Technology

Professional

Manufacturing

IndustryascdescPercentagesascdesc
Fortune 500
13%
Retail
12%
Technology
12%
Professional
10%
Manufacturing
9%
Telecommunication
8%
Media
6%
Hospitality
4%
Finance
4%
Health Care
3%
Insurance
3%
Internet
2%
Transportation
2%
Utilities
2%
Construction
2%
Start-up
2%
Automotive
1%
Energy
1%
Non Profits
1%
Real Estate
1%

B2B Sales Representatives Turnover And Employment Statistics

B2B Sales Representatives Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of b2b sales representatives changed.

  • Unemployment rate
YearascdescB2B Sales Representatives Unemployment Rateascdesc
2010
6.75%
2011
6.06%
2012
4.91%
2013
4.06%
2014
3.30%
2015
2.93%
2016
2.45%
2017
2.47%
2018
2.23%

The Average Number of Years That B2B Sales Representatives Stay in a Job

By looking over 1,093 b2b sales representatives resumes, we figured out that the average b2b sales representatives enjoys staying at their job for 1-2 years for a percentage of 40%.

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Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years


Number or YearsascdescPercentagesascdesc
Less than 1 year
27%
1-2 years
40%
3-4 years
12%
5-7 years
11%
8-10 years
5%
11+ years
5%

Comparing The LGBT Ratio of B2B Sales Representativess with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to b2b sales representatives.

Compare Jobs
Job Titleascdesc
LGBTasc
Cashier7.47%
B2B Sales Representatives10.18%
Personal Shopper11.11%
Sales Support Supervisor11.59%
Mobile Consultant11.77%
Co-Manager15.91%
Advertising Executive16.88%

ProfessionascdescPercentages of LGBT ascdesc
Cashier
7.47%
Personal Shopper
11.11%
Sales Support Supervisor
11.59%
Mobile Consultant
11.77%
Co-Manager
15.91%
Advertising Executive
16.88%

Foreign Languages Spoken By B2B Sales Representativess

The most common foreign language among b2b sales representatives is Spanish at 46.2%. The second-most popular foreign language spoken is German at 10.3% and French is the third-most popular at 7.7%.

Job Title
  • Spanish, 46.2%
  • German, 10.3%
  • French, 7.7%
  • Portuguese, 5.1%
  • Chinese, 5.1%
  • Other, 25.6%
Job Title
Foreign LanguageascdescPercentagesascdesc
Spanish
46.2%
German
10.3%
French
7.7%
Portuguese
5.1%
Chinese
5.1%
Other
25.6%

B2B Sales Representatives Jobs

Recently Added B2B Sales Representatives Jobs

B2B Sales Representatives Heatmaps

The amount you can make as a b2b sales representatives can depend on where you live. For example, the highest salary of b2b sales representatives is $115,204. Use our chart to find out where that salary is located.

Where Do B2B Sales Representativeses Earn The Most?

The map here shows where b2b sales representatives earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are B2B Sales Representativeses Located?

By looking through more than 1,093 resumes, we found that the most popular places for b2b sales representatives are NY, New York and TX, Houston.

Number of B2B Sales Representativeses

Where Are B2B Sales Representativeses In High Demand?

We looked over job openings to determine where in the country b2b sales representatives are in the most demand.

Jobs Openings