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B2b sales representatives skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical b2b sales representatives skills. We ranked the top skills for b2b sales representatives based on the percentage of resumes they appeared on. For example, 15.9% of b2b sales representatives resumes contained customer service as a skill. Continue reading to find out what skills a b2b sales representatives needs to be successful in the workplace.

15 b2b sales representatives skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how b2b sales representatives use customer service:

Coordinate resolutions of customer service between referring offices and practice.
Provided superior customer service in call center environment.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how b2b sales representatives use crm:

Develop client leads and maintain an active pipeline through company's CRM (Customer Relationship Management) system.
Gathered key information to update the CRM system and assign a nurture path and follow-up strategy.

3. PowerPoint

Here's how b2b sales representatives use powerpoint:

Assisted upper management by creating PowerPoint presentations and gathering materials for customers and sales meetings.
Delivered PowerPoint presentations and product demonstrations to homeowners in the home improvement market.

4. Business-To-Business Sales

Here's how b2b sales representatives use business-to-business sales:

Position consisted of residential door-to-door and business-to-business sales.
Receive incoming phone calls, clerical work, business-to-business sales.

5. Customer Retention

Customer retention is the act of dissuading customers from switching to another product or company or the actions a company takes to encourage customers to stay longer and spend more with the company during their lifetime. It's about increasing the number of repeat customers, increasing the profitability of each existing customer, boosting the company's sales, and also helping to build amazing relationships with customers.

Here's how b2b sales representatives use customer retention:

Maintain customer retention by affirming customer satisfaction after the completion of 3, 6, and 12 months of service.
Formulated effective sales and marketing techniques that increased overall sales by 10% and improved customer retention ratios.

6. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how b2b sales representatives use hr:

Managed a full spectrum of HR operations, systems and programs.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how b2b sales representatives use account management:

Account management and long-term funnel development.
Provide account management support to fellow team members as needed to ensure that team sales and customer satisfaction are always achieved.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how b2b sales representatives use business development:

Cultivated business development and marketing efforts, which expanded customer base and introduced products in specialty markets.
Full accountability for all business facets, including business development, fee/contract negotiation and service delivery.

9. Digital Marketing

Here's how b2b sales representatives use digital marketing:

Collaborated with local businesses to establish brand awareness and generate ROI through digital marketing campaigns.
Present company services including search digital marketing, mobile technologies, website management and social media potential clients for B2B sales.

10. Sales Training

Here's how b2b sales representatives use sales training:

Utilized role playing and product knowledge expertise to overcome customer objectives in sales training.
Selected to serve as team leader and to develop and deliver comprehensive sales training.

11. Sales Presentations

Here's how b2b sales representatives use sales presentations:

Performed sales presentations and conducted security assessments for clients.
Prepared technical proposals and sales plans; created and delivered sales presentations at client sites.

12. C-Level

C-Level refers to corporate-level jobs such as chief executive officer (CEO) and chief financial officer (CFO). These positions are the highest level of management within a company and are typically earned after years of working at various positions within a single company. As C-level executives oversee large teams, excellent communication and management skills are required for these positions.

Here's how b2b sales representatives use c-level:

Presented cost justification business cases to C-Level Executives based on my analysis.
Communicated with all forms of management; Managers to C-level executives to business owners from small to large businesses.

13. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how b2b sales representatives use product knowledge:

Provided product knowledge and contributed to successful negotiations in order to satisfy customer needs.
Shared product knowledge with customers while making personal recommendations

14. Excellent Time Management

Here's how b2b sales representatives use excellent time management:

Displayed excellent time management skills and extremely organized.
Demonstrated excellent time management and organizational skills.

15. Lead Generation

Here's how b2b sales representatives use lead generation:

Lead generation was both internal and self-generated.
Engaged in market research, lead generation, cold calling, and meetings with prospective clients.

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What skills help B2B Sales Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on b2b sales representatives resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What b2b sales representatives skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young b2b sales representativeses need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for a b2b sales representatives stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

What soft skills should all b2b sales representativeses possess?

John Cicala Ph.D.

Associate Professor of Digital Marketing, University of North Alabama

The ability to write for reading and not to write as if they are simply transcribing an internal conversation with the paper or whatever media is being used to communicate. They should also possess the ability to interact and to converse with others in person and to actively listen.

Do you want to know more?

List of b2b sales representatives skills to add to your resume

The most important skills for a b2b sales representatives resume and required skills for a b2b sales representatives to have include:

Customer Service
CRM
PowerPoint
Business-To-Business Sales
Customer Retention
HR
Account Management
Business Development
Digital Marketing
Sales Training
Sales Presentations
C-Level
Product Knowledge
Excellent Time Management
Lead Generation
Sales REP

Trade Shows
Ongoing Support
Direct Sales
Local Businesses
Outbound Calls
Territory Management
Cold Calls
Relationship Building
Sales Process
Telemarketing
Increase Sales
Customer Accounts
Business Relationships
Sales Cycle
ROI
Inbound Calls

Sales Territory
Market Research
Sales Techniques
Credit Card
Sales Strategies
Commercial Cleaning
Client Accounts
Sales Objectives
Develop Leads
Product Line
Business Accounts
Gross Profit
Sales Proposals
Upselling
Sales Volume
Product Demonstrations

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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