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Bare Escentuals, Inc. company history timeline

1991

When Procter & Gamble bought Revlon in 1991, she and Mr.

1994

Blodgett was already a seasoned cosmetic industry executive (and wearing pancake) when she stumbled onto the minerals in a road-to-Damascus way in 1994.

1995

In 1995, the company launched bareMinerals, a breakthrough mineral-based foundation that bridged the gap between skincare and makeup and aimed to replace competitors’ liquid foundation.

1997

In 1997 Bare Escentuals CEO Leslie Blodgett’s appeared on QVC to sell bareMinerals, and customers responded by buying the product in droves and flooding QVC forums to ask Blodgett questions and try to connect with her personally.

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Founded
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Headquarters
New York, NY
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Founders
Diane Richardson
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