Bass Pro Shops overview

BPS Direct, LLC is an American privately held retailer of hunting, fishing, camping and related outdoor recreation merchandise.
The staff at Bass Pro Shops come from unusually diverse demographic backgrounds. The company is 46.4% female and 35.9% ethnic minorities. Even though it has great demographic diversity, Bass Pro Shops notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Republican Party, at 70.0%. Despite having coworkers who agree with each other about politics, employees at Bass Pro Shops tend to have relatively short tenures. Staff members usually stay with the company for 1.9 years. The average employee at Bass Pro Shops makes $27,704 per year. Pay at Bass Pro Shops is significantly lower than some of its highest paying competitors, like, Recreational Equipment, and Aeropostale, which pay $56,962, $44,556, and $41,745, respectively.
Based in Springfield, Missouri, Bass Pro Shops is an industry leader with 12,000 employees and an annual revenue of $3.3B.

The Organization’s Mission

To provide our customers with the best and most convenient online shopping experience possible. We are committed to offering products that are shipped in easy to open and sustainable packaging and accept all major credit cards.







Founded in



Springfield, MO


Organization Type


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The team at Bass Pro Shops

The Culture At Bass Pro Shops

Information provided by the company
At Bass Pro, we passionately serve people who enjoy the outdoor lifestyle by delivering innovation, quality and value in our products and service. Live...Dream... Work the Adventure!
Research and secure new opportunities across multi-sport passions, beyond commercial space, to connect with our companies customers.
We will visit our Granddaddy retail store, Big Cedar Lodge and our Boat Manufacturing Plants offering a behind-the-scenes overview of the organization to get an immersive experience about our passion for the outdoors and conservation.
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At all times behave honestly and ethically in all matters.

Bass Pro Shops Reviews

Zippia Official Logo


Zippia UserNovember 2019


Zippia Official LogoZippia UserNovember 2019

What Do You Like About Working There?

All employees were kind and had a hard-working attitude. Show More

What DON'T You Like About Working There?

They make all employees push credit card sign-ups. Show More

What Are Your Favorite Benefits/Perks?

They offer a wide range of employee discounts. Show More
Zippia Official Logo


Zippia UserMarch 2019


Zippia Official LogoZippia UserMarch 2019

What Do You Like About Working There?

Coworkers are great; easy to get along with. Show More

What DON'T You Like About Working There?

As an entry-level job in the distribution centers, the pay is well below the average salary for other jobs doing the same thing. Management is very problematic, a supervisor divulged personal information about a coworker to make a joke. The system of monitoring productivity is broken, and often times require associates to work to the point that safety is no longer the top priority. For a company pulling in large sums of money, there is a ridiculous amount of dated equipment that needs to be completely replaced, but those in charge of allocating finances choose to do the bare minimum as in sometimes throwing tape and zip ties at something and calling it brand new. Safety hours are a scam. Instead of promoting safety in a positive way, safety parties for every 50,000 hours without incidents was introduced. Although it sounds nice, the trigger for resetting the safety hours isn't getting injured. Seeking workman's comp is. So, the amount of time that workers must spend to reach 50,000 hours without an incident is something like 4 or 5 months. Long enough for people to take it serious enough to forgo workman's comp and have to deal with their own injury with meager pay. Sometime in November, a lead broke their foot, but he left for two months on long term disability pay (1/2 the employees wages) and sought out health care with his own resources when his injury occurred on the job. There isn't a single way to get bonuses as far as extra pay goes either. Show More
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Bass Pro Shops Rankings

Bass Pro Shops is ranked #35 on the Best Retail Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Bass Pro Shops Salaries

How much does Bass Pro Shops pay?
The national average salary for a Bass Pro Shops employee in the United States is $27,704 per year. Employees in the top 10 percent can make over $52,000 per year, while employees at the bottom 10 percent earn less than $14,000 per year.
Salary Score
Average Employee Earnings

Bass Pro Shops Salaries By Job Title

The average employee at Bass Pro Shops earns a yearly salary of $27,704 per year, but different jobs can earn drastically different salaries. Some of the positions that earn high wages at Bass Pro Shops include Sales Representative, Operations Manager, General Manager, and Front End Lead. A typical Sales Representative salary at Bass Pro Shops is $54,862 per year. Other roles at Bass Pro Shops include Cashier and Sales Associate. A Cashier at Bass Pro Shops earns an average yearly salary of $22,103.

Bass Pro Shops careers

On average, employees at Bass Pro Shops stay with the company for 1.9 years. Employees most commonly join Bass Pro Shops after leaving Walmart. When they leave Bass Pro Shops, they most frequently get their next job at Walmart.

Average Length of Employment
Cabela's1.9 years

Bass Pro Shops

1.9 years
Top Employers Before Bass Pro Shops
Walmart21.0 %
Lowe's7.1 %
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Top Employers After Bass Pro Shops
Walmart17.0 %
Lowe's12.2 %
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Bass Pro Shops Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


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Bass Pro Shops Subsidiaries

Subsidiaries to Bass Pro Shops include Tracker Marine, Ranger Boats, and Cabela's. Employees at the parent company, Bass Pro Shops, earn $27,704. In comparison, the salaries at Tracker Marine, Ranger Boats, and Cabela's are $41,033, $36,004, and $27,948.

Bass Pro Shops Competitors

Based on our research, similar companies to Bass Pro Shops are, Recreational Equipment, and Aeropostale. The average salaries at rank the highest, with their employees earning an average salary of $56,962 per year. The salaries at Recreational Equipment average $44,556 per year, and the salaries at Aeropostale come in at $41,745 per year.

Frequently Asked Questions about Bass Pro Shops

When was Bass Pro Shops founded?

Bass Pro Shops was founded in 1971.

How many Employees does Bass Pro Shops have?

Bass Pro Shops has 12,000 employees.

How much money does Bass Pro Shops make?

Bass Pro Shops generates $3.3B in revenue.

What industry is Bass Pro Shops in?

Bass Pro Shops is in the retail industry.

What is Bass Pro Shops's mission?

Bass Pro Shops's mission statement is "To provide our customers with the best and most convenient online shopping experience possible. We are committed to offering products that are shipped in easy to open and sustainable packaging and accept all major credit cards."

What type of company is Bass Pro Shops?

Bass Pro Shops is a private company.

Who are Bass Pro Shops's competitors?

Bass Pro Shops competitors include Cabela's, Gander Outdoors, Sportsman's Warehouse, Dick's Sporting Goods, L.L.Bean, Recreational Equipment, Marshall's, Old Navy, Party City, Forever 21, Belk, Stein Mart, Forman Mills, The Sportsman's Guide, Sports Authority,, Modell's Sporting Goods, Bath & Body Works, Aeropostale, HomeGoods.

Where is Bass Pro Shops's headquarters?

Bass Pro Shops's headquarters is in Springfield, MO.

Are you an executive, HR leader, or brand manager at Bass Pro Shops?

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You can find out what it is like to work at Bass Pro Shops, also known as BPS DIRECT LLC, BPS Direct LLC, BPS Direct, L.L.C., Bass Pro Shops and Basspro.

Zippia gives an in-depth look into the details of Bass Pro Shops, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Bass Pro Shops. The employee data is based on information from people who have self-reported their past or current employments at Bass Pro Shops. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Bass Pro Shops and its employees or that of Zippia.