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BBDO Detroit history
BBDO Detroit company history timeline
Topolewski created called ''Snow Covered,'' which took the provocative path of never showing the vehicle, won the Grand Prix at the International Advertising Festival in Cannes, France, in 1994.
Another transformational moment came with the capture of the $1.8bn DaimlerChrysler account in 2000.
Topolewski, 47, will join the Troy office, known as BBDO Detroit, as one of two chief creative officers, working with Bill Morden, who had been the sole chief creative officer since 2001.
Topolewski that Cadillac introduced a widely popular rebranding effort in 2002, centered on updating its venerable image through commercials that featured the Led Zeppelin song ''Rock and Roll.''
The latter changed its name in 2005 from plain old BBDO Chicago to Energy BBDO in a bid to differentiate it from the New York office.
In 2010, the agency established what was previously an inhouse brand consultancy team in New York as an autonomous unit under the name Batten & Co, a nod to George Batten, founder of the oldest agency in the group's family tree.
More: “BBDO, Chrysler to Call it a Day in 2010?”
Advertising Age estimated US revenues for the BBDO advertising network as $603m (or 34% of worldwide revenues) in 2015.
Big Won creative rankings, which use a different marking system, placed it as the #1 network in 2016, for the 12th time in 13 years.
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BBDO Detroit competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Adteractive | 2000 | $1.7M | 20 | - |
| Barefoot | 1993 | $20.0M | 187 | - |
| RAPP | 1965 | $200.0M | 625 | 71 |
| Saatchi & Saatchi Advertising Worldwide Inc | - | $210.0M | 900 | - |
| The Integer Group | 1993 | $15.7B | 805 | - |
| Alcone | 1976 | $14.0M | 113 | - |
| Ogilvy | 1948 | $5.9B | 24,850 | 5 |
| KBS+ (Kirshenbaum Bond Senecal + Partners) | 1987 | $24.0M | 350 | - |
| McCann | 1911 | $2.7B | 14,187 | 15 |
| Publicis Health | 2003 | $193.8M | 7,500 | - |
BBDO Detroit history FAQs
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