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Benefit Cosmetics history
Benefit Cosmetics company history timeline
Founded in 1976 by twins Jean and Jane Ford, Benefit Cosmetics was known for its first 15 years as “The Face Place”. Most identifiable by their famous “benetint” — a rose-colored blush, lip, and nipple tint — Benefit Cosmetics started out quite small.
In 1976, their now-famous coin flip took place — heads for a casserole cafe, tails for a beauty boutique.
By 1997 they’d made it across the pond, opening their first Benefit counter at Harrods in London.
2008 saw the addition of Jean’s daughters, Maggie & Annie, to the team — who focused on opening more stores worldwide and growing their Home Shopping Network business.
From here on out, Benefit became known for its brow-expertise — and even won a Guinness World Record in 2012 for “the most eyebrow waxes performed in 8 hours by a team”.
According to Tribe Dynamics, Benefit Cosmetics generated $48 million in earned media value — a metric used to describe publicity and engagement through digital media — landing it in the top 10 cosmetics companies for July 2017.
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Benefit Cosmetics competitors
| Company Name | Founded Date | Revenue | Employee Size | Job Openings |
|---|---|---|---|---|
| Clairol | - | $104.4M | 38 | - |
| Sephora | 1970 | $10.0B | 28,540 | 785 |
| Revlon | 1932 | $2.0B | 5,700 | 84 |
| Kiehls Since 1851 Inc Retail S | - | - | - | - |
| Coty | 1904 | $6.1B | 20,000 | 33 |
| LIZ CLAIBORNE | 1976 | $1.2B | 6,800 | - |
| Clinique | 1968 | $830,000 | 50 | - |
| Bobbi Brown Cosmetics | 1991 | $5.0M | 1,765 | - |
| Smashbox | 1996 | $54.0M | 639 | - |
| Stila Cosmetics | 1994 | $4.8M | 125 | 2 |
Benefit Cosmetics history FAQs
Zippia gives an in-depth look into the details of Benefit Cosmetics, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Benefit Cosmetics. The employee data is based on information from people who have self-reported their past or current employments at Benefit Cosmetics. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Benefit Cosmetics. The data presented on this page does not represent the view of Benefit Cosmetics and its employees or that of Zippia.
Benefit Cosmetics may also be known as or be related to Benefit Cosmetics and Benefit Cosmetics LLC.