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BENETEAU America company history timeline

1884

A brand with a long proud family heritage, Beneteau’s origins stretch back to Saint-Gilles-Croix-de-Vie, France in 1884.

Close to the bridge, on Quai des Greniers, Benjamin created his boatyard in the year 1884 he would call it: BÉNÉTEAU. At the time, boats were called luggers, and smacks, all were small sailboats.

1908

At the turn of the century, Bénéteau recognized the potential for adapting internal combustion engine designs, and by 1908 had proposed adding a motor to his trawlers.

1910

1910 First motorized sardine fishing boat launched, the Vainqueur des jaloux initially generated fear among local communities, who accused the “oil boat” of scaring the fish away, before winning over the sector.

1912

1912: Bénéteau introduces the first motor-driven fishing boats.

1920

After the Great War put a stop to production, the family-run shipyard was back in business and a new fishing boat was unveiled in the 1920s.

1928

The boatyard would get underway again in 1928, orphaned of his mother and father, and the time had come for André Bénéteau, only son of Benjamin, then aged 21, to take over.

1930

Symbolizing the speed that he wanted to give his boats, André Bénéteau built the Jeannot, followed by La Poursuivante in 1930.

1934

Father married our mother Georgina, and our brother André was born in 1934.

1955

1955 To take on board the region’s new fishing methods, L’Antigone was the first boat created for tuna fishing with live bait.

1960

Hall Nautique de l’Ouest created by Henri Jeanneau (37 years old) in Les Herbiers (Vendée), changing its name to Jeanneau in 1960.

1963

Our father’s idea was to make dinghies for sardine fishing boats out of polyester, which, together with my brother André, they did in 1963.

1964

1964: André Bénéteau and sister Annette Roux take over as head of the company and enter the fiberglass-based pleasure craft market.

1965

The company also continued making acquisitions, taking over another French sailing yacht maker, Wauquiez, which had been established in 1965.

1967

1967 Pleasure of sport-fishing opened up more widely thanks to the commercial success of two new models, the Forban and Galion, which went on to sell high volumes.

1969

1969 New fishing cruiser concept introduced, with the cabin on Beneteau’s Baroudeur designed for on-board living.

1972

Beneteau ramped up production in 1972 with a new plant and workforce before breaking into the recreational fishing boat market with the innovative Evasion series.

1972 An innovative and attractive seaworthy yacht, Jeanneau’s Sangria went on to sell over 3,000 units.

1973

The company also had expanded into new boating categories, debuting the line of luxury combined motor-sail yachts, featuring an interior wheelhouse, called the Evasion 32, in 1973.

1973 The yard moved into a new era with Beneteau’s first twin-mast boat, the Evasion 32, designed by André Bénéteau.

1974

1974 Beneteau introduced a revolution with the planing hull on the Antarès, the range that is available today with inboard and outboard motor options.

1975

1975 The last in a long line of pinnaces produced by Beneteau since the end of the 19th century, L’Astrobale was one of the most beautiful boats created by André Bénéteau senior.

1978

The first of these, the André Mauric-designed First 30, won the Paris Boat Show "Boat of the Year" award in 1978.

1980

1980 Known as the 4×4 for the seas, Jeanneau launched the Cap Camarat, now a timeless classic.

1981

In 1981, the company extended the range with the launch of the First Evolution, which went on to win the World Half Ton Championship that year.

1982

1982 Beneteau became the world’s leading sailboat builder thanks to the success of its First models and especially the legendary First 30.

1982 would also be the year a class was launched, its version established on the basis of one-design rules.

1983

1983 Jeanneau Techniques Avancées (JTA) was created, a high-tech yard that developed around 50 prototypes for offshore racing.

1984

In 1984, the company went public, selling shares on the Paris Stock Exchange's Unlisted Securities Market.

1986

In 1986, the company took a risk and opened its own United States-based shipbuilding yard, a replica of its main French facility, in the town of Marion, in South Carolina.

1986 First steps taken in America, with the production unit inaugurated in Marion, South Carolina (USA).

1987

1987 Performance and design for the First 35.5, created through a blend of two talents, the designer Philippe Starck and the architect Jean Berret.

1988

These events helped boost the company's sales past FFr 670 million (approximately EUR 100 million) by the end of 1988.

By 1988, however, Bénéteau appeared to have overcome its crisis.

1991

By 1991, the company's revenues had dropped by some 30 percent, and Bénéteau was forced to lay off a number of its employees.

1992

In 1992 the company bought a shipyard in nearby Noirmoutier, where it began construction of smaller 20- to 25-meter craft.

1992: The company acquires Construction Navale Bordeaux, a maker of aluminum-based fishing and service craft.

1992 CNB (large recreational boats and commercial boats) in Bordeaux and Chantiers Gendron (professional fishing) in L’Herbaudière (Noirmoutier) joined Groupe Beneteau.

1994

1994 Leisure homes: O’Hara’s first homes quickly set the standard for the camping holidays market.

In 1994, O’Hara was our first diversification.

1995

In 1995, Jeanneau was our second area of external growth.

1997

1997: The company acquires Wauquiez, a sailing yacht maker in France.

1997 Limited edition activities transferred to CNB: Beneteau Fishing and Lagoon catamarans.

2000

Baudet, Marie-Beatrice, "Annette Roux, reine de la plaisance," Le Monde, December 7, 2000.

The company also debuted the Océanis Clipper 411, one of its most successful models, selling more than 1,000 by 2000.

2001

At the end of 2001, the company purchased a 57 percent stake in Poland's Ostrada, a maker of motor-driven cruising boats that had already acted as a subcontractor for Bénéteau in the past.

2001: The company acquires 57 percent of Ostroda, a maker of motor-driven boats in Poland.

2002

2002 Group’s new headquarters built in Saint Gilles Croix de Vie, the Bénéteau family’s historical birthplace.

2003

Despite the upheaval in the Persian Gulf at the beginning of 2003, Bénéteau targeted that region for future growth as well.

2003: The company forms the Duboats joint venture with the Bin Zayed Group of United Arab Emirates to enter the Mideast market.

2004

2004 Beneteau celebrated its 120th anniversary in Saint Gilles Croix de Vie.

In 2004, Annette Bénéteau-Roux passed on her role as president of the companies to Bruno Cathelinais.

2005

2005 Beneteau Foundation created.

2006

2006 CNB launched the Bordeaux 60, marking its transition to a range of semicustom super yachts.

2007

In 2007, Annette joined the board of directors of the cosmetics giant L’Oréal.

2008

2008, group BENETEAU incorporates the Italian company Monte Carlo Yachts and appoints Carla Demaria at its chair.

2009

Custom homes builders Custom home builder Flyer Comfort in hotels Builder Acc championship 2009 André Antares Architects Atlantic Custom homes builders

2010

On 23 July 2010, 18 months after this new boatyard is officially created, the first MCY is shown to the international press for the first time, in Venice.

Prestige became a separate brand, cementing its position on the motor yacht segment with the success of the Prestige 500, launched in 2010.

2010 First BH houses delivered in Les Herbiers (Vendée) as part of the Val de la Pellinière program, with seven four-room houses and seven three-room houses, all BBC energy-efficiency certified.

2011

2011 Beneteau launched its Barracuda sport fishing range.

2012

2012 Presence established in South America: Beneteau inaugurated a plant in Brazil, building models from the Gran Turismo range.

2013

2013 Beneteau brand opened its new headquarters in Givrand (Vendée) in a smart building aligned with BBC energy efficiency standards.

2014

In 2014, as part of the Group’s development strategy in the Motorboat market in North America, Beneteau acquires Rec Boat Holding LLC, holding four prominent brands : Four Winns, Glastron, Wellcraft and Scarab.

2015

2015 The Group launched a positive transformation process, with a new CEO welcomed on board.

2016

Commercial representative and procurement office opened for Asia-Pacific in Shanghai (China). In 2016, it transferred to Hong Kong.

2016 Groupe Beneteau Racing Division created, focused on performance sailing projects.

2017

Designed for family cruises, Jeanneau’s Sun Odyssey range is up to its 8th generation in 2017.

High seas and coastal cruising on board the Beneteau Oceanis designed by Philippe Briand, the range that has become the global benchmark for cruising is now up to its 4th generation in 2017.

2017 Group’s three-year global transformation plan adopted.

2018

2018 Launch of Band of Boats, a new community services platform for everyone with a passion for the sea.

2019

2019 Figaro Beneteau 3, the first production built racing sailboat equipped with foils, enters the offshore racing circuit.

2021

2021 Launch of Seanapps : the mobile app to sail off with a free mind

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Founded
1884
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Headquarters
Marion, SC
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