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BetterUp CEO and executives

Executive Summary. Based on our data team's research, Alexi Robichaux is the BetterUp's CEO. BetterUp has 2,380 employees, of which 31 are in a leadership position.
Here are further demographic highlights of the leadership team:
  • The BetterUp executive team is 52% female and 48% male.
  • 56% of the management team is White.
  • 17% of BetterUp management is Hispanic or Latino.
  • 9% of the management team is Black or African American.
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Name & TitleBio
Alexi Robichaux

CEO & Co-Founder

Alexi Robichaux's LinkedIn

Eduardo Medina

Co-Founder & COO

Eduardo Medina's LinkedIn

Eduardo is the co-founder and COO at BetterUp, the first leadership development platform to connect coaching to sustainable behavior change. Eduardo brings both a successful operational track record and personal passion for leadership development to his role. As COO, he leads work in coaching, curriculum and assessment, and is responsible for the delivery and impact of BetterUp’s products and programs to its growing customer base.

Prior to BetterUp, Eduardo held management positions at Altamont Capital Partners and Bain & Company. He serves in leadership capacities for community organizations such as Youth Leadership America, De Marillac Academy and Malama Honua Charter School.

Eddie holds a B.S. in Business from the University of Southern California.

Ryan Sonnek

CTO

Ryan Sonnek's LinkedIn

Ryan heads BetterUp’s technology development and is a proven builder of web and mobile products and architect and implementer of technology platforms to launch new companies and explore business concepts. Ryan’s passion for what he does, coupled with talent and experience, combines into a meticulous eye for craftsmanship and a stellar Chief Technology Officer for BetterUp

Prior to BetterUp, Ryan held senior engineering and development roles with UnitedHealth Group, VMware, Socialcast and Digital River.

Ryan holds a B.S. in Computer Information Science from Minnesota State University.

Ron Lewis

VP

Shonna Waters

VP, Alliance Solutions

Dr. Gabriella Rosen Kellerman

Chief Product Officer

Dr. Gabriella Rosen Kellerman's LinkedIn

Gabriella Rosen Kellerman is a Top 50 Women Leaders in SaaS 2020 at The Software Report, Contributor at The Atlantic, and Chief Product Officer at BetterUp and is based in Berkeley, California. She has worked as Psychiatry Resident at UC SAN DIEGO HEALTH, Managing Director at BetterUp, and Dept of Violence Prevention at World Health Organization. Gabriella attended Icahn School of Medicine at Mount Sinai between 2003 and 2007 and Harvard University between 1999 and 2003.

Cindy Goodrich

Chief Marketing Officer

Cindy Goodrich's LinkedIn

Builder of brands and teams, for companies big and small. Trendspotter, creative curator, innovative problem solver, former engineer, and fashion-loving nerd.

Over the past twenty years, I've been fortunate to have worked in marketing and tech in roles committed to delivering remarkable experiences and creating meaningful interactions between brands and people. I have experienced what it means to scale up across stages of growth and the importance of listening to the user along the journey. As someone who is a-ok with ambiguity, I get excited about uncovering insights, creating clarity, and leaning into the power of storytelling to drive business results.

I've created and articulated a vision, and then inspired and rallied teams through execution. I'm left and right-brain balanced and a firm believer that you can be serious about what you do without taking yourself too seriously. The organizations I've built have tapped into the unique strengths of individuals who strive to perform at a higher standard and who sweat the details to get it right (I'm sure this sounds intense, but there's always a healthy amount of laughter along the way).

Specialties:

- Brand positioning, strategy, insights, and management

- Creative direction and leadership, experiential design, and scaling creative across pixels and dimensions, from small screens to large stages and physical spaces

- Creation, curation, and editorial direction for digital and in-person content and experiences

- Insight-driven product innovation

- Communications strategy and partnering with executives on thought leadership and comms

- General management and strategic planning

- Developing high-performing teams and leaders

- Collaborating with UX, customer insights, engineering, content, and growth teams to GSD

Teams Led: Brand Strategy & Campaigns, Creative, Web Development, Events/Experiential, Communications & Public Relations, Social Media, Influencer Relations, Talent Relations, Project Management, Consumer Promotion, Product Innovation

A few more things...

I'm passionate about fashion, art, interior design, travel, wellness, and pop culture in general. I'm more into immersive experiences than I should probably admit. I recognize that's a lot to be obsessed with, but that's me. I also consume more sparkling water than most people should.

Classifications: INTJ (Myers-Briggs), Individualization/Futuristic/Maximizer/Ideation/Strategic (StrengthsFinder), 50/50 DC (DiSC), Libra (the stars)

Damian Vaughn

Chief Programs Officer

Damian Vaughn's LinkedIn

Damian leads program development at BetterUp with an eye for hitting on the inner work that it takes to aspire beyond one’s own limitations and, with grit and resolve, achieve success. Damian deep credentialed experience positive developmental psychology, secured after an NFL career, has afforded him the opportunity to coach and consult for global companies and elite athletes.

Damian founded the Vaughn Center to develop leadership and positive social impact of executives, business owners and athletes. Prior to BetterUp, he worked as SVP, human resources, at HBO Latin America and as Director of Organization Development at 21st Century Fox. He is also a Clinical Professor at the University of Oregon.

Damian has an M.A. and a PhD in positive development psychology from Claremont Graduate University.

Dr. Bryan Payne

Chief Informaton Security Officer

Dr. Bryan Payne's LinkedIn

Payne has focused his entire career on computer security and data privacy, most recently at Netflix where he served as Engineering Director, Product and Application Security. During his tenure, he led the organization’s pioneering global scalable programs that covered product security for all software created at the company, customer fraud and abuse protections, infrastructure security, critical software services, and security program management. Prior to that, Dr. Payne was Director of Security Research at Nebula, Inc., where he led a world-class team to build security into an enterprise private cloud product while also founding and leading the global security group for OpenStack.

Marc T. Maloy

President of Field Operations

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BetterUp jobs

BetterUp founders

Name & TitleBio
Alexi Robichaux

CEO & Co-Founder

Alexi Robichaux's LinkedIn

Eduardo Medina

Co-Founder & COO

Eduardo Medina's LinkedIn

Eduardo is the co-founder and COO at BetterUp, the first leadership development platform to connect coaching to sustainable behavior change. Eduardo brings both a successful operational track record and personal passion for leadership development to his role. As COO, he leads work in coaching, curriculum and assessment, and is responsible for the delivery and impact of BetterUp’s products and programs to its growing customer base.

Prior to BetterUp, Eduardo held management positions at Altamont Capital Partners and Bain & Company. He serves in leadership capacities for community organizations such as Youth Leadership America, De Marillac Academy and Malama Honua Charter School.

Eddie holds a B.S. in Business from the University of Southern California.

Ryan Sonnek

CTO

Ryan Sonnek's LinkedIn

Ryan heads BetterUp’s technology development and is a proven builder of web and mobile products and architect and implementer of technology platforms to launch new companies and explore business concepts. Ryan’s passion for what he does, coupled with talent and experience, combines into a meticulous eye for craftsmanship and a stellar Chief Technology Officer for BetterUp

Prior to BetterUp, Ryan held senior engineering and development roles with UnitedHealth Group, VMware, Socialcast and Digital River.

Ryan holds a B.S. in Computer Information Science from Minnesota State University.

Ron Lewis

VP

Shonna Waters

VP, Alliance Solutions

BetterUp board members

Name & TitleBio
Meredith Speece

Board Member

David Hatfield

Board Member

Emily Melton

Board Member

BetterUp executives FAQs

Zippia gives an in-depth look into the details of BetterUp, including salaries, political affiliations, employee data, and more, in order to inform job seekers about BetterUp. The employee data is based on information from people who have self-reported their past or current employments at BetterUp. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by BetterUp. The data presented on this page does not represent the view of BetterUp and its employees or that of Zippia.

BetterUp may also be known as or be related to BetterUp, BetterUp Inc, BetterUp, Inc. and Betterup.