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How to hire a billboard installer

Billboard installer hiring summary. Here are some key points about hiring billboard installers in the United States:

  • In the United States, the median cost per hire a billboard installer is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new billboard installer to become settled and show total productivity levels at work.

How to hire a billboard installer, step by step

To hire a billboard installer, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a billboard installer:

Here's a step-by-step billboard installer hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a billboard installer job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new billboard installer
  • Step 8: Go through the hiring process checklist

What does a billboard installer do?

A billboard installer is in charge of the installation and upkeep of billboards, ensuring it remains in good and presentable condition. It is their job to prepare materials upon learning the project requirements, adhere to guidelines and schedules, climb up high places to attach equipment, and assemble structures as necessary. There are also times when they must apply paint to various surfaces, tighten bolts, replace or fix components, change light bulbs, trim parts, and remove advertisements when the weather condition requires.

Learn more about the specifics of what a billboard installer does
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  1. Identify your hiring needs

    Before you start hiring a billboard installer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A billboard installer's background is also an important factor in determining whether they'll be a good fit for the position. For example, billboard installers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents billboard installer salaries for various positions.

    Type of Billboard InstallerDescriptionHourly rate
    Billboard InstallerIronworkers install structural and reinforcing iron and steel to form and support buildings, bridges, and roads.$12-25
    Steel ErectorA steel erector works mainly in warehouses and construction sites. They assemble the heavy metal framework of a building by fitting girders, pipework, and beams... Show more$12-23
    Iron WorkerAn ironworker specializes in establishing and installing steel or iron frames meant for the construction of a building and other structures. Their tasks primarily revolve around understanding blueprints, cutting and welding metal to specific shapes or customization, assembling and stacking materials, operating various devices and machinery, coordinating with other members of the construction team, and attaching essential tools... Show more$15-25
  2. Create an ideal candidate profile

    Common skills:
    • CDL
    • Ladders
    • OSHA
    • Operation Vehicles
    • Pulleys
    • Safety Meeting
    Responsibilities:
    • Manage telecommunications, data and CCTV equipment.
    • Help make signs when at the shop and run fork lift.
    • Use of pulleys, lifts, slings, and stages for elevate work.
    • Maintain electrical sign license and CDL.
    • Unload and position prefabricate steel for hoisting as needed.
    • Operate a crane, scissor lift, torches, and welders.
  3. Make a budget

    Including a salary range in your billboard installer job description is one of the best ways to attract top talent. A billboard installer can vary based on:

    • Location. For example, billboard installers' average salary in oklahoma is 39% less than in new york.
    • Seniority. Entry-level billboard installers 50% less than senior-level billboard installers.
    • Certifications. A billboard installer with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a billboard installer's salary.

    Average billboard installer salary

    $37,096yearly

    $17.83 hourly rate

    Entry-level billboard installer salary
    $26,000 yearly salary
    Updated December 17, 2025

    Average billboard installer salary by state

    RankStateAvg. salaryHourly rate
    1California$41,555$20
    2Wisconsin$40,433$19
    3Ohio$39,526$19
    4Indiana$37,893$18
    5South Carolina$37,616$18
    6Pennsylvania$36,827$18
    7Colorado$36,758$18
    8Montana$36,465$18
    9Connecticut$35,879$17
    10Iowa$35,792$17
    11Georgia$35,489$17
    12Michigan$34,642$17
    13Nevada$34,182$16
    14Tennessee$33,521$16
    15Oregon$32,782$16
    16Virginia$32,543$16
    17Alabama$31,482$15
    18North Carolina$31,261$15
    19Texas$30,972$15
    20Florida$30,531$15

    Average billboard installer salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Clear Channel Airport$45,115$21.697
    2Lamar Advertising$35,309$16.9886
    3Franklin Outdoor Advertising$35,002$16.83
  4. Writing a billboard installer job description

    A billboard installer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a billboard installer job description:

    Billboard installer job description example

    Would you like to see a different part of your city every day from a bird's eye view? This job is action packed, and we provide all training and equipment to start your full time career. Our Billboard Installers complete anywhere from 20 to 50 billboard advertising installations per week. Our Lamar office in Seattle, Washington is now hiring a new Operations crew member to help us bring outdoor advertising campaigns to life for brands in Seattle, WA and the surrounding areas.

    Have you ever wondered how billboards are installed? Check out this video!

    Who we are:

    Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

    We provide ad space through:

    • Billboards
    • Interstate logos
    • Handpainted murals
    • Transportation and airports
    • The largest network of digital billboards in the United States

    We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

    We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

    Want to hear more about Lamar? Check out these videos:

    • About Us
    • Giving Back Program

    What you can expect from us:

    • A comprehensive 6 week training/safety program
    • An hourly rate of $23/ hour dependent on relevant experience and qualifications
    • Monday - Friday, 6am - 2pm schedule
    • Performance and certification based pay increases
    • Career advancement, license attainment, and certification opportunities
    • Incentivized wellness program

    **Union membership is a requirement of this role at the Seattle, WA office. Benefits will be included in the terms of the Collective Bargaining Agreement. For more information, please inquire upon invitation for an interview.

    Position Purpose:

    The purpose of the Installation Crew Member position is to install and maintain billboards, including installation of advertisements, maintenance of structures, and the construction upkeep of billboard cosmetics. This entry level, full time position most often works as part of an installation crew.

    A Day in the Life:

    As an Installation Crew Member, you can expect to work alongside the Operations team to install and maintain billboards while prioritizing the safety of yourself and others. Installation most often includes handling a large advertisement printed on vinyl and ensuring it is properly assembled to the billboard structure. The tallest billboard structure in the country is around 200 feet, so comfort with heights is a must.

    Maintenance of our billboards includes construction work such as tightening bolts, painting steel structures, repairing trim and various parts of a billboard sign face and structure, changing light bulbs, and more. As for power/manual tools: you bring the experience, we bring the equipment!

    In this role, you will be expected to:

    • Installing and maintaining all Billboards
    • Remove and hang flexes from billboards, remove and hang vinyls, cut and prepare flexes and vinyls for installation, cut, prepare and install copy on Tri-Visions
    • Maintain construction structures-repairs including but not limited to: tightening bolts, painting steel structures, repairing trim and various parts of the billboard sign face and structure, change light bulbs as needed, paint structures, assemble structures and faces when required.
    • Building and installing extensions on billboards, cutting brush/weeds, conduct storm damage repairs, minor electrical repairs, and sweeping/cleaning workshop area.
    • Use power/manual tools, must adhere to all safety regulations.
    • Attend installer and construction safety meetings as required.
    • Maintain operation vehicles; maintain construction tools, equipment and machinery.
    • Responsible for taking completion photos for proof of performance of installation.

    What we are looking for in YOU:

    • Good communication skills. Ability to speak and read English fluently.
    • Must be willing to work and get along well with others
    • Basic computer skills including Internet navigation and Microsoft Word & Excel.
    • Ability to comply with Lamar safety standards while performing work.
    • Ability to work from ladders and to carry a ladder and/or other tools to the worksite from vehicle.
    • Working knowledge of electrical skills and techniques.
    • Working knowledge of fabrication skills and techniques.
    • Skill in reading technical documents, such as blueprints and diagrams.
    • General knowledge of Lamar, Department of Transportation (DOT), and Occupational Safety and Health Administration (OSHA) safety regulations
    • Ability to safely use construction equipment, in regards to the construction and maintenance of outdoor structures.
    • Ability to climb heights and work at heights above ground safely.
    • Ability to document installations, through photographs and written logs
    • Skill in the practical applications of mathematics, in relation to construction and operations tasks.
    • Skill in setting priorities which accurately reflect the relative importance of job responsibilities.

    Education and Experience Requirements:

    • A high school diploma or equivalent is required.
    • A valid driver's license is required.
    • Ability to complete OSHA 10-hour Construction course required
    • Preferred certifications, depending on location need: CDL/Non-CDL, Crane, Signal, Rigging, or LDD
    • Previous experience working at heights up to 200 ft. above ground preferred
    • Construction and/or billboard installation experience a plus, but not required

    Physical Demands and Work Environment:

    • The primary work environment for this position is outdoors, requiring the ability to work in adverse weather conditions and climb to heights up to 100 ft.
    • The physical demands for this position include heavy lifting (up to 100 pounds), extensive bending, pushing, reaching, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, stooping, talking, turning, walking, driving, and climbing.
    • Nights spent away from home traveling are less than 10%.
    • On-call shifts may be required.

    Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

    Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

    California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

    #Reg52ID

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

  5. Post your job

    To find billboard installers for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any billboard installers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level billboard installers with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your billboard installer job on Zippia to find and recruit billboard installer candidates who meet your exact specifications.
    • Use field-specific websites such as constructionjobs.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting billboard installers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new billboard installer

    Once you've decided on a perfect billboard installer candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
    Sign up to download full list

How much does it cost to hire a billboard installer?

Recruiting billboard installers involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

Billboard installers earn a median yearly salary is $37,096 a year in the US. However, if you're looking to find billboard installers for hire on a contract or per-project basis, hourly rates typically range between $12 and $25.

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