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1916 – Establishment of BMW.”
In August 1918, Bayerische Motoren Werke GmbH became a stock corporation.
Because of unnamed issues in the quality of their products, the company was not ordered to provide armaments to the Prussian military during World War I. The company suffered financially before it was purchased by investors and closed in 1918.
Overnight, the company went from being on the brink of extinction to genuinely contributing to the German war effort, and this allowed them to acquire BFW in 1918.
1918: First BMW aircraft engine is built.
After the company was sold to Knorr Bremse AG in 1920, financier Camillo Castiglioni acquired engine production along with the workforce and production facilities, the company name and the blue and white logo.
BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922.
1922 – Company relocation and new beginning.
Despite the 1923 Treaty of Versailles' ban on aircraft production in Germany, Bayerische Motoren continued to operate and thrive.
The company produced its first motorcycle, the BMW R 32 in 1923.
Another Dixi, the DA2, based on the 6-cylinder model, was introduced in Berlin in July 1929.
Despite the stock market crash in October 1929 and the subsequent depression (17,000 German firms were forced into bankruptcy, including one of Bayerische Motoren's shareholders, the Danat-Bank), the company avoided financial disaster.
A total of 5,390 DA2s, the 'mini car at a mini price,' were sold in 1929; this was increased the following year to 6,792 cars.
1929: First BMW car is built.
The first car manufactured by BMW was a design borrowed from the Austin Motor Company. It was not until 1932 that BMW utilized its own designs and built its first car.
Starting in 1933, aircraft construction in Germany received substantial financial support from the government.
When Hitler assumed power in 1933, Bayerische Motoren, along with other German automotive companies, was required to manufacture airplane engines for the new air force, the Luftwaffe.
Quandt joined the Nazi party in 1933 and made a fortune arming the German Wehrmacht, manufacturing weapons and batteries.
1936 – Establishment of the “Shadow Plant” Allach.
Early in 1936, the 326 model was launched in both sedan and convertible versions.
BMW was already making a name for itself and being linked to greatness, as this motorcycle set a world speed record that remained unbroken until 1937.
The all-steel bodied 327 was also introduced that year, and in September Popp unveiled the standard -production 328, which proved to be the fastest sports car of its time; it won the Italian Mille Miglia race in 1938.
A 1939 edict of the German Ministry of Aviation required Brandenburgische Motorenwerke to merge with Bayerische Motoren, and a new factory, Allach, was constructed with government money.
To keep up with production demands of the German military, BMW began to employ foreign workers in the year 1940.
By 1941, the plant had been significantly expanded for industrial production of aircraft engines.
1941 – BMW in World War II.
Intent on maintaining a plentiful supply of military aircraft, the Nazi government instructed Bayerische Motoren in 1941 to halt all motor car production.
Beginning in 1942, BMW began to employ POWs from Eastern Europe as well as forced laborers from Western Europe.
In October 1945, the US military government ordered the BMW plants in Munich and Allach to be dismantled.
From 1945 onwards “stopgap” production, mainly of household appliances, was started in Milbertshofen - as was also the case at the Berlin plant.
In the immediate postwar years, few West Germans were in a position to buy cars, but by 1948, the year of German currency reform, there was a substantial need for motorcycles.
In 1948, BMW restarted motorcycle production.
BMW had little to no influence over its organization at its Munich plant until 1949.
In 1951, BMW was able to produce its first automobile since the start of the war.
Bayerische Motoren's return to car manufacturing in 1951 proved to be a disappointment.
BMW's first post-war automobile was the 501, built from 1952 onwards.
At the spot's beginning it appeared that Kelly was standing on the rainy street corner from his 1952 movie Singin' in the Rain.
BMW resumed car production in Bavaria in 1952 with the BMW 501 luxury saloon.
In the Allach plant, BMW was not allowed any power until the year 1955.
The company pinned its hopes on the 503 and 507 models, highlights of the 1955 Frankfurt Motor Show.
The range of cars was expanded in 1955, through the production of the cheaper Isetta microcar under licence.
The BMW 501 lived a short life and was taken off of the production lines in 1958.
To capitalize on the increasing market for cars--albeit inexpensive ones--Bayerische Motoren introduced the rear-engined 700 LS model in August 1959.
By 1959 the company was on the verge of bankruptcy, and its managers were planning to sell the firm to Daimler-Benz.
Prompted by the Suez fuel crisis, Sir Alec Issigonis designed the Mini in 1959 to be Britain's first "classless" car.
1959: Herbert Quandt becomes BMW's dominant shareholder.
Slow sales of luxury cars and small profit margins from microcars meant BMW was in serious financial trouble and in 1959 the company was nearly taken over by rival Daimler-Benz.
With the help of financial assistance from the German government, BMW was restructured under new management in 1960.
BMW presented the 1500 model at the 1961 Frankfurt Motor Show, and with it, fills a gap in the market.
1962: Introduction of the 1500 model creates a lasting market niche for BMW.
The 1962 introduction of the BMW New Class compact sedans was the beginning of BMW's reputation as a leading manufacturer of sport-oriented cars.
By 1963, the company was back in profit.
By 1965, however, when annual sales reached 18,000 units, the car had become the company's first long-term success of the postwar years.
After the United States mandated collapsible steering wheels in 1967, the British Mini Cooper retreated back to the United Kingdom and was not sold stateside for 35 years.
In 1967 a safety mandate forced the antiquated, cheaply made British Mini Cooper to discontinue sales in the United States.
Nine more models had been introduced, sales for 1969 set a new record of 144,788 cars, and turnover was up to DM 1.4 billion.
While British Motor Corporation had refused to supply cars for the 1969 version, with Michael Caine, BMW donated more than 30 MINIs for Paramount's remake.
Starting in 1970, BMW began building an administrative tower block in the north of Munich.
1971 – BMW Kredit GmbH.
1972 – The founding of BMW Motorsport GmbH.
The new building complex was officially opened on 18 May 1973.
1973 – Worldwide creation of sales subsidiaries.
1973 – The BMW headquarters and the Museum.
In 1975, Nelson Piquet won the Formula 1 World Championship in a BMW-powered Brabham.
The BMW M division released its first road car, a mid-engine supercar, in 1978.
In 1980 the United States Environmental Protection Agency (EPA) first regulated new motorcycle hydrocarbon emissions, requiring motorcycles to emit less than 5.0 grams per km (0.3 ounce per mile) of highway driving.
BMW Steyr Motoren Gesellschaft was founded as a joint venture between BMW AG and Steyr-Daimler-Puch AG. An engine plant is built in Steyr, Austria according to plans drawn up by BMW AG. In 1982, BMW assumed sole responsibility for the plant and rebranded it as BMW Motoren GmbH, Steyr.
In 1984, for example, BMW of North America sold 71,000 cars.
Another factory, at Spandau in West Berlin, opened in the spring of 1984 to make BMW's new four-cylinder, water-cooled K series of motorcycles.
1985 – BMW Technik GmbH.
Also in 1986, BMW introduced its first V12 engine in the 750i luxury sedan.
1987 – BMW starts up in Regensburg.
One of the first major projects for BMW Technik GmbH was the Z1 Roadster, which entered series production in 1988.
BMW decided to build an automobile production facility in the USA in 1989.
The decision to build in the United States was made in 1989, but the facility was not open for business until the early 90s.
The facility was officially opened on 27 April 1990.
The merger brought together two of the few car manufacturers to generate profit in 1993 and gave BMW a much more diverse product line to match against the company’s mounting competition.
It was in 1994 that the company began production outside of Germany, setting up new factories in South Carolina, where the X5 and X6 are produced today, Oxford, Goodwood, South Africa and other locations.
The company purchased the Rover Group in 1994, however the takeover was not successful and was causing BMW large financial losses.
Johanna Quandt sat on BMW's supervisory board when the Rover Group acquisition was made, but in 1997 she relinquished her post to the fourth generation of Quandt leadership, sister and brother Susanne and Stefan Quandt.
More Power" or "If you sold your soul in the '80s, here's your chance to buy it back." After its launch in 1998 demand for the New Beetle skyrocketed, and according to the Financial Times, by October 1998 Volkswagen had sold 64,000 units.
Starting in 1998 Arnold Worldwide advertised Volkswagen's New Beetle with its "Drivers Wanted" campaign.
The New Beetle was introduced in 1998 with the tagline "Drivers Wanted," which was similar to MINI's "Let's Motor." Volkswagen's ad agency, Arnold Communications, initially catered to nostalgic baby boomers, with copy declaring "Less flower.
In 1998, BMW also acquired the rights to the Rolls Royce brand from Vickers Plc.
On 10 January 1999, a new vehicle concept was unveiled to the world for the first time at the Detroit Auto Show.
The mass produced two-seat roadster and the 1999 BMW X5 marked the company’s entry into the Sport Utility Vehicle market.
Sales of Rover Cars fell approximately 25 percent in 1999, a year in which the launch of Rover 75, a US$30,000 luxury sedan, was delayed by six months.
2000 – The Eberhard von Kuenheim Foundation.
In 2000, BMW sold off most of the Rover brands, retaining only the Mini brand.
Frankenheimer's "Ambush," the campaign's debut film, first became available for download on http://www.bmwfilms.com on April 26, 2001.
Toyota Motor Corp.'s Lexus luxury division rose up to be the luxury-car industry leader, selling more units than BMW or Mercedes in 2001.
Milberg planned to release an entirely revamped line of Mini cars in 2001.
BMW projected selling only 25,000 MINIs in 2002–04, the first three years of its reintroduction in the United States, but in the first year alone more than 20,000 units were sold.
Three more films were created in 2002 to promote BMW's new Z4 roadster.
The last of the films was released at the end of 2002.
Milberg promised to improve quality standards and to turn Rover Cars into a profitable enterprise by 2002.
By June 2003 the films had been viewed more than 45 million times.
In the park of Goodwood House in West Sussex, located on the south coast of England, the BMW Group opened the new manufacturing site for the production of Rolls-Royce automobiles in 2003.
2003 – Rolls-Royce Motor Cars launches new Phantom on the market.
The company's plans also called for the development of the luxury brand Rolls-Royce, which was set to come under BMW's control in 2003.
The campaign was developed over the following 18 months and launched in March 2004. "[The campaign] started as, 'Hey, let's build robots out of car parts,'" said Alex Bogusky, partner and executive creative director of the agency.
By October 2004 it had attracted more than 1 million visitors.
In 2004, the FIZ was expanded with the addition of the Projekthaus building.
2004 – Joint venture in China: Plant Dadong in Shenyang
2004 – The BMW 1 Series – Driving pleasure for the compact class.
According to Forbes magazine, Toyota introduced the Scion in 2004 with substantial success.
In 2004 Toyota spent 70 percent of its Scion marketing budget on lifestyle events, including nightclubs and small-venue concerts.
On February 14, 2005, a 60-second commercial began appearing across cable channels such as Spike TV, Speed Channel, Sci-Fi Channel, and Outdoor Life Network.
Greenberg, Karl. "A Year of Firsts in an Age of Belt Tightening." Brandweek, April 20, 2005.
2005 – The Leipzig Plant starts up production.
To promote the 2005 Golf GTI, the ad agency DDB created a television spot that used computers to juxtapose actor Gene Kelly's face onto the body of a break-dancer.
In 2005 Volkswagen ended its contract with Arnold Worldwide and awarded its $400 million advertising account to Crispin Porter + Bogusky.
The latter was given to the four campaigns considered most effective at using multiple mediums. "Counterfeit" was the only American campaign to win a Titanium Lion in 2005.
Fairing well at award shows, the campaign won a Gold Lion Award at the Cannes International Advertising Festival in 2005 and also received a Titanium Lion.
Even though BMW ended their 10-year relationship with Fallon in 2005, the eight films remained available on http://www.bmwfilms.com.
BMW paved the way once again, releasing the first mass-produced turbocharged petrol engine in 2006.
In 2006 emissions from new motorcycles sold in the United States were limited to a combined 1.4 grams of hydrocarbons and nitric oxides and 12.0 grams of carbon monoxide per km.
Initial production forecasts of 100,000 units per annum more than doubled to over 230,000 units in 2007 owing to high global demand.
2007 – Opening of BMW Welt.
In 2012, a second plant, Plant Tiexi also opened in Shenyang.
In 2013, the line-up was expanded to include the Wraith – the most powerful, most dynamic Rolls-Royce ever built.
2013 – Launch of the BMW i3.
Rooted in a strong reputation of producing the top sporting rear-wheel drive cars, BMW introduced its first front-wheel drive car in 2014 — the BMW 2 Series Active Tourer multi-purpose vehicle (MPV).
However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% of its customers' demands.
"Bayerische Motoren Werke AG ." International Directory of Company Histories. . Encyclopedia.com. (June 21, 2022). https://www.encyclopedia.com/books/politics-and-business-magazines/bayerische-motoren-werke-ag-0
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Subaru | 1968 | $4.1B | 5,900 | 123 |
| Mercedes-Benz USA | 1965 | $7.6B | 1,400 | 66 |
| Auto Alliance | 1999 | $1.6M | 30 | - |
| Federal | 1918 | $2.6M | 2,100 | 4 |
| Lund International | 1965 | $180.0M | 750 | - |
| Metro Chrysler Centre | - | $250,000 | 1 | - |
| Jayco | 1968 | $1.5B | 3,200 | 25 |
| Global Enterprises | - | $400,000 | 2 | 48 |
| redi-Group | 1996 | $24.0M | 3,000 | 1 |
| Gulf Stream Coach | 1983 | $200.0M | 9 | - |
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