In 1996, Booking.com founder Geert-Jan Bruinsma came across Hilton.com, which allowed Hilton hotel room bookings over the internet in the United States.
In 1997, Jay S. Walker founded the company in Stamford, Connecticut, which launched Priceline.com, an online travel site, that used a Name Your Own Price bidding model.
Originally created as Bookings.nl, the small internet company went through multiple mergers and acquisitions to become part of Booking Holdings, which has been publicly traded on the NASDAQ since 1999 and is a component of the S&P 100 and 500 indices.
In 1999, the company became a public company via an initial public offering, making Walker, who owned a 35% stake in the company, a multi-billionaire.
Booking Holdings is ranked on Forbes' Global 2000 List
The company experimented with selling other products and services such as groceries, gasoline, home mortgages, and cars, but these offerings were discontinued in 2000.
About three years later in 2005, Priceline Group acquired Booking.com for $133 million before incorporating it with its purchase of Active Hotels Limited.
On April 1, 2014, the name of the company was changed from priceline.com Incorporated to The Priceline Group Inc.
On April 28, 2016, Huston was forced to resign following an extramarital affair and Boyd was named interim CEO.
Effective January 1, 2017, Glenn D. Fogel was named Chief Executive Officer and President.
In July 2017, the company acquired the Momondo Group.
Despite its humble beginnings, Booking.com represented around 89% of Booking Holdings’ gross profit for 2017, and over the past 20 years has become the world’s largest platform for hotel bookings around the world.
On February 21, 2018, the name of the company was changed from The Priceline Group Inc. to Booking Holdings.
It wasn’t surprising when at the start of 2018 Priceline Group changed their name to Booking Holdings.
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