Oftentimes, their display media team is told that they are at the forefront of the industry and exceptionally savvy.They pride themselves in packing as much into their day as possible to ensure they don't miss a beat. It is of predominant importance that they research the newest targeting capabilities, whether it is 3rd party data, audience segmentation, or demand side platform integration; they know how to hit the direct response or branding KPIs that are requested of us by their clients. In addition to the media they plan, buy and execute, it is also crucial that their team has involvement in the creative. Call to action on the banners, video or on the landing page, in addition to color, placement and brand strategy greatly affects the overall result of your campaigns. Ensuring that these factors are monitored and optimized is just as important as the media they run against this creative. Executing consistent testing across media and creative is very important to any campaign and brainstorming new ideas to test is one of their strong points. On top of creative, the incorporation of other channels such as paid search and social media are also of importance. Developing strategies that align these initiatives allow for the best overall integration. Their team is skilled at planning and executing everything from attribution modeling to social media impact on display advertising. Overall, they love a good challenge. They embrace the fact that the advertising landscape today is not the same as it was 10 years ago, or even 6 months ago. As a result, it is important to always be thinking of what's coming next, to help their clients stay ahead of the competition and provide the best display media advertising services possible.Based in Denver, CO, Booyah Advertising is a small media company with only 78 employees and an annual revenue of $10.3M.
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The key people at Booyah Advertising is Troy Lerner.
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Troy Lerner
Booyah Advertising rankings
Booyah Advertising is ranked #9 on the Best Media companies to work for in Colorado list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.
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