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Bramble Outdoor history
Bramble Outdoor company history timeline
Starting in 1890, the distribution activity became the company’s major focus.
The company’s reputation for heavy hauling was boosted by a contract to handle the transport and other ancillary services of the new steel mill set up in Newcastle by Australian mining company BHP (Broken Hill Proprietary) in 1915.
In 1920, Bramble expanded beyond Newcastle for the first time, when it was contracted to transport rabbits to the railroad in Nimmitabel.
In the spring on 1945, she departed the Great Lakes to her first homeport of San Pedro, California, to perform aids to navigation duties.
Post World War II, the Australian Government takes ownership of a collection of pallets and other transportation assets left in Australia by the US Army and, in 1946, introduces the name Commonwealth Handling Equipment Pool (CHEP).
From July to October 1947, Bramble participated in "Operation Crossroads", the first test of an atomic bomb's effect on surface ships, at Bikini Island.
In order to fund the investment needed to fuel its growth, Bramble went public in 1954, changing its name to W.E. Brambles & Sons Transport Co.
Bramble departed for this historic adventure from Miami on 24 May 1957 en route Seattle, Washington via the Panama Canal.
In 1958, however, the equipment pool for a number of cities, including the important industrial centers of Brisbane, Sydney, and Townsville, remained unsold.
In 1962 Bramble transferred to Detroit, Michigan to perform the missions of aids to navigation, search and rescue, icebreaking and law enforcement throughout the Great Lakes.
Brambles’ establishment of its Cleanaway subsidiary operations in 1970 placed the company at the forefront of Australia’s new waste management industry.
Manuel, D.L., Men and Machines: The Brambles Story, North Sydney: Brambles Industries Limited, 1970.
In 1970, Brambles entered the waste disposal market with the purchase of the Australian subsidiary of Purle Brothers Holdings.
In 1972, Brambles purchased the Port Jackson & Manly Steamship Company.
In 1972, Brambles entered the armoured car market in partnership with Brink's.
Following a threat by Brambles to withdraw the loss-making Manly ferry service, the Public Transport Commission took over the service in December 1974.
Bramble completed a major renovation and overhaul in 1974, during which her engines were removed and rebuilt and her berthing areas were expanded and modernized.
Upon completion of the major renovation in September 1975, Bramble reported to Port Huron, Michigan.
Cleanaway was also part of another important development for the company in that decade: starting in 1975, Brambles, which had by then extended its operations to become a nationally operating Australian company, was turning to the international market.
In 1975, Brambles formed an 80:20 joint venture with UK company Guest Keen & Nettlefold (GKN) to bring CHEP to the United Kingdom.
In 1981, the two companies formed a new joint venture to bring Cleanaway to the United Kingdom and then to the rest of Europe.
In July 1984, Grace Removals was purchased.
In 1984, the company extended its expertise in leasing to a new area when it acquired Sweden’s CAIB—and that company’s strong wagon leasing business, with operations across western Europe.
In 1988, Brambles became the largest private rail wagon operator in Europe acquiring Groupe CAIB of Brussels and Procor's United Kingdom business.
From revenues of A$2.3 billion in 1991, the company’s sales were to top A$3 billion by mid-decade.
1994 marked the Golden (50th) Anniversary of Bramble's commissioning, along with her Great Lakes sister ships Acacia (WLB-406), homeported in Charlevoix, Michigan, and Sundew (WLB-404), homeported in Duluth, Minnesota.
Yet the recession, and losses from ENSCO, had already begun to hurt the company’s bottom line, and by 1994, Brambles was recording losses of more than A$233 million.
In 1994 the company acquired Leto Recycling, of the Netherlands, then, two years later, Germany’s Mabeg, deepening its waste management capacity on the European continent.
At the same time, it began exporting its Recall document handling subsidiary’s operations, entering Europe and North America, starting in 1994.
In 1996, Brambles Transport Services was sold to Toll Holdings.
In June 2000, Brambles sold its Eurotainer container business to Ermewa and Brinks Brambles armoured car unit to Chubb Security.
These two markets also account for more than half of Brambles’ annual sales, which neared A$5 billion in 2000.
As the largest share of the company’s operating profits now shifted from Australia to the company’s North American and European operations—representing more than 60 percent in 2000—the possibility was raised that Brambles might one day choose to move its headquarters to be closer to these markets.
Europe-based industrial services operations in 2000—and a number of divestitures, including its Australian forklift operations, its Italian railcar leasing business, the CAIB Germany subsidiary, and ENSCO, starting in 2000.
Crew, Edna,Brambles: Working Its Way Around the World, Sydney: Brambles Industries Limited, 2000.
In January 2001 the company announced its acquisition of Serviceteam Holdings, a waste management firm present in some 80 local U.K. markets.
Tait, Victoria, “Brambles Steers Rough Profit Road,” Reuters, February 22, 2001.
In August 2001, the support services activities of GKN (which included interest in CHEP and Cleanaway) were merged into a separate company, Brambles Industries plc (listed on the London Stock Exchange) which then entered became a dual-listed company with Brambles Industries Limited.
In December 2001, the Wreckair equipment hire business was sold to Coates Hire.
Losing money, ENSCO would be put up for sale at the beginning of 2001.
In November 2002 the Brambles Shipping business, including the ships Tasmanian Achiever and Victorian Reliance, was sold to Toll Holdings.
Following these divestments, Brambles unified its Australian and British-listed entities into a single entity, Brambles Limited, that was listed on the Australian Securities Exchange in November 2006.
In 2006, the company's Australian waste management business, Cleanaway Australia and its Brambles Industrial Services business were sold to Kohlberg Kravis Roberts.
Brambles maintained a secondary listing on the London Stock Exchange until March 2010.
She will be closed to the public effective August 14, 2011, owing to a lack of funds.
In January 2013 the ship was purchased by Robert B Klingler of Marine City, MI, who created the company USCGC Bramble LLC. The plans are to restore and open the ship as a museum.
"Brambles Industries Limited ." International Directory of Company Histories. . Retrieved June 16, 2021 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/brambles-industries-limited
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Bramble Outdoor may also be known as or be related to Bramble, Bramble Co, Bramble LLC, Bramble Outdoor, Brambles and Brambles Ltd.