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Become A Branch Sales Manager

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Working As A Branch Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $113,860

    Average Salary

What Does A Branch Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Branch Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Branch Sales Manager jobs

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Branch Sales Manager Career Paths

Branch Sales Manager
District Sales Manager Regional Sales Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Regional Sales Manager Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Operations Manager Account Executive
District Sales Manager
7 Yearsyrs
District Sales Manager Sales Manager
General Manager
7 Yearsyrs
Account Manager Sales Manager
General Sales Manager
8 Yearsyrs
District Manager District Sales Manager
Major Account Manager
7 Yearsyrs
Territory Manager Account Manager
National Account Manager
8 Yearsyrs
Account Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Assistant Vice President General Manager
Regional General Manager
9 Yearsyrs
Territory Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
General Manager Account Manager
Regional Sales Manager
9 Yearsyrs
General Manager Account Executive
Sales Manager
5 Yearsyrs
Business Development Manager Senior Account Manager
Senior Sales Manager
7 Yearsyrs
Director Of Sales Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Senior Mortgage Consultant Store Manager
Store Director
7 Yearsyrs
District Manager National Account Manager
Strategic Accounts Manager
9 Yearsyrs
Regional Sales Manager General Manager
Territory Manager
7 Yearsyrs
Operations Manager Territory Manager
Territory Sales Manager
7 Yearsyrs
Assistant Vice President Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Branch Sales Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Arabic

  • French

  • Italian

  • Portuguese

  • Russian

  • Hebrew

  • German

  • Dutch

  • Dari

  • Carrier

  • Tagalog

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Branch Sales Manager

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Branch Sales Manager Education

Branch Sales Manager

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Real Branch Sales Manager Salaries

Job Title Company Location Start Date Salary
Branch Manager/Sales Manager Cleveland Mack Sales, Inc. Houston, TX Sep 03, 2011 $144,000
Branch Manager/Sales Manager Cleveland Mack Sales, Inc. Houston, TX Sep 03, 2009 $144,000
Branch Sales Manager Copypro, Inc. Wilmington, NC Oct 01, 2009 $104,350
Branch Sales Manager Copypro, Inc. Wilmington, NC Sep 26, 2008 $104,350

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Top Skills for A Branch Sales Manager


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Top Branch Sales Manager Skills

  1. Customer Service
  2. Product Knowledge
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Established tracking system to insure customer service and sales productivity,
  • Shared product knowledge with customers while making personal recommendations.
  • Achieved record sales growth by actively managing a team of staffing specialists.
  • Developed and implemented an internal audit plan with staff to ensure compliance with regulatory agencies and/or company guidelines were achieved.
  • Worked with local General Manager to maximize sales efforts for our branch and achieve sales goals.

Top Branch Sales Manager Employers

Branch Sales Manager Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

The Unsuccessful Bank Sales Manager

A Day in the Life - Retail Sales Manager