How to hire a branch sales manager

How to hire a branch sales manager, step by step

Here's a step-by-step branch sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a branch sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new branch sales manager
• Step 8: Go through the hiring process checklist

What does a branch sales manager do?

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1. Identify your hiring needs

   The branch sales manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A branch sales manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, branch sales managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of branch sales managers.

   Type of Branch Sales Manager	Description	Hourly rate
   Branch Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$24-32
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Sales And Operations Manager	A sales operations manager is a professional who supports a company's sales and marketing teams by optimizing a tool often collectively known as Customer Relationship Management (CRM). Sales operations managers must serve as a liaison between the teams and the upper management while training staff members on new technology and software... Show more	$32-74

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Product Knowledge
   • Sales Process
   • Human Resources
   • Bank Products
   • Sales Plan
   • Sales Objectives
   • Customer Complaints
   • Sales Management
   • Trade Shows
   • OSHA
   • Sales Targets
   • Business Development
   • Sales Growth

   Check all skills

   Responsibilities:

   • Identify, implement and manage online marketing channels ensuring a positive ROI.
   • Manage business and technology projects from initial RFP and ROI justification to actual implementation (PMLC, PMBOK).
   • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
   • Coordinate the development and management of appropriate personnel information, management database providing seamless integration with payroll and other school functions.
   • Prepare request for proposals (RFP), and other marketing presentations.
   • Assess client needs and create presentations and sales proposals in response to RFP's.

   More branch sales manager duties

3. Make a budget

   Including a salary range in your branch sales manager job description helps attract top candidates to the position. A branch sales manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a branch sales manager in Kansas may be lower than in Pennsylvania, and an entry-level branch sales manager usually earns less than a senior-level branch sales manager. Additionally, a branch sales manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average branch sales manager salary

   $59,352yearly

   $28.53 hourly rate

   ---

   Entry-level branch sales manager salary

   $51,000 yearly salary

   Updated December 20, 2025

   Average branch sales manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	South Carolina	$69,775	$34
   2	Pennsylvania	$69,005	$33
   3	Ohio	$68,261	$33
   4	New York	$66,602	$32
   5	Missouri	$65,172	$31
   6	Connecticut	$64,262	$31
   7	Georgia	$62,790	$30
   8	Maryland	$61,901	$30
   9	Tennessee	$61,185	$29
   10	Indiana	$60,980	$29
   11	Virginia	$60,866	$29
   12	New Mexico	$59,496	$29
   13	Delaware	$59,194	$28
   14	Oklahoma	$58,720	$28
   15	California	$58,132	$28
   16	Michigan	$57,998	$28
   17	Arizona	$56,947	$27
   18	Massachusetts	$56,868	$27
   19	Mississippi	$56,168	$27
   20	South Dakota	$54,886	$26

   Average branch sales manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Kaeser Compressors	$67,214	$32.31	22
   2	Baker Distributing	$66,831	$32.13	2
   3	Knight Transportation	$66,257	$31.85	6
   4	The PNC Financial Services Group	$66,040	$31.75	143
   5	PNC	$63,639	$30.60	189
   6	Applied Industrial Technologies	$63,480	$30.52	42
   7	Berkshire Hathaway HomeServices	$62,458	$30.03	2
   8	Genuine Parts	$62,066	$29.84	23
   9	HSBC Bank	$62,028	$29.82	10
   10	J&M Executive Leasing, LLC	$61,943	$29.78
   11	Schneider Electric Industrial Services	$61,494	$29.56	32
   12	Terminix	$61,187	$29.42	18
   13	PRMG	$61,001	$29.33
   14	First Citizens Bank	$60,056	$28.87	16
   15	American Family Insurance	$59,891	$28.79
   16	AmTrust Financial	$59,863	$28.78	8
   17	The Reserves Network	$59,730	$28.72	3
   18	CB&S Bank	$59,460	$28.59	2
   19	TRU	$59,109	$28.42	2
   20	Crane Co.	$58,305	$28.03	8

4. Writing a branch sales manager job description

   A job description for a branch sales manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a branch sales manager job description:

   Branch sales manager job description example

   Pacific Office Automation is one of the largest independently-owned document imaging and technology dealers in the nation. Since 1976, we have grown to 30+ branches located in ten western states. With over 40 years of success in office equipment and technology sales/service, our growth and reputation have afforded us great relationships with top manufacturers such as Canon, Sharp, Konica Minolta, HP, Ricoh, Lexmark, and many more.

   At Pacific Office Automation , you will find an amazing technology company full of growth opportunities, great benefits, and passionate coworkers who aim to help you succeed. Among our company goals, we aim to be a long-term employer. That means providing employees with the training and certification they need to keep up with the fast-changing technology of our office machines, devices, and software. At POA, we believe that all voices can and should be heard, regardless of seniority or tenure.

   Position

   Our fast-paced, sales office is seeking a Branch Sales Manager at our City, State office.

   If you are a seasoned sales manager with experience in the copier industry, we want to hear from you! The ideal candidate is driven, high-reaching, and passionate about developing their sales teams.

   Essential Job Duties

   • Understanding our products and providing the best solutions to your clients while supporting your clients’ needs.
   • Managing and coaching a growing sales branch of 3-4 sales representatives
   • Coaching your team and developing them to their fullest potential
   • Meeting and setting performance standards for sales team
   • Managing P&L and profitability of the branch
   • Managing receivable turns for branch
   • Managing hiring process
   • Assisting operations department/administrative departments to assure all needs are met

   Qualifications

   • A proven ability to be both a sales professional & leader in a quota driven role
   • Experience managing an outside sales team
   • Bachelor’s degree
   • 5-6 years in a professional sales management position.
   • Sales experience in the copier and printing industry

   Benefits:

   • Trips, clubs, awards, group events, team building
   • Medical/Dental/Vision/Life insurance plans
   • Matched 401k
   • PTO, Vacation, Sick Leave
   • FSA/HSA Programs

   Our Commitment to Diversity and Inclusion

   Pacific Office Automation is proud to be an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, gender, sexual orientation, gender expression or identity, age, religion, veteran status, or any other characteristic protected by law. We celebrate our employees’ differences because we know that diversity makes us stronger.

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5. Post your job

   There are various strategies that you can use to find the right branch sales manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your branch sales manager job on Zippia to find and recruit branch sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit branch sales managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new branch sales manager

   Once you've decided on a perfect branch sales manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new branch sales manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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