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Branch sales manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical branch sales manager skills. We ranked the top skills for branch sales managers based on the percentage of resumes they appeared on. For example, 19.4% of branch sales manager resumes contained customer service as a skill. Continue reading to find out what skills a branch sales manager needs to be successful in the workplace.

15 branch sales manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how branch sales managers use customer service:

Generated all sales/business for the branch while providing customer service, maintaining business relationships and increasing sales volume for managed accounts.
Worked with drivers and warehouse staff as necessary to ensure product quality and delivery of exceptional customer service to assigned accounts.

2. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how branch sales managers use product knowledge:

Lead a sales team, create policies and procedures to establish best practices, promote product knowledge and sharpen sales skills.
Achieve superior sales numbers through training of staff; including cross selling, product knowledge and focusing on added membership values.

3. Sales Process

Here's how branch sales managers use sales process:

Led the bank in branch sales for two consecutive years by proactively generating new business and managing the internal sales process.
Produced double-digit growth by handling each phase of sales process, and earning trust of customers through outstanding performance.

4. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how branch sales managers use human resources:

Direct all operational aspects including distribution operations, customer service, human resources, administration and sales from Eureka, Ca.
Advised management team and staff on human resources related issues such as Equal Employment Opportunity, Sexual Harassment and Discrimination policies.

5. Bank Products

Those products which a bank offers to its customers are called bank products. There a variety of services that a bank offers to attract customers. Some of the banking products/ services are: giving loans, overdrafts, check payments, exchange of foreign currency, consultancy services credit, debit and ATM cards, home and online banking.

Here's how branch sales managers use bank products:

Obtained goals consistently in all FDIC Insured bank products and loans, B2B sales, plus life insurance and fixed annuities.
Grow deposit based bank products by networking within the community and providing additional products and services to existing bank customers.

6. Sales Plan

Here's how branch sales managers use sales plan:

Acquired new business in line through analyzing new business opportunities, developing measurable sales plans, and executing planned action steps.
Established sales plans, territory and account analysis, recruiting, Co-op program, customer newsletters, testimonials and new products.

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7. Sales Objectives

Here's how branch sales managers use sales objectives:

Developed the strategic management and sales objectives in order to provide streamlined operations, reduced operating costs, and greater profitability.
Team consistently exceeded its performance plan, majority of reps outperformed against their individual sales objectives.

8. Customer Complaints

Here's how branch sales managers use customer complaints:

Resolved customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to upper management.
Resolved customer complaints/problems regarding service or billing issues.

9. Sales Management

Here's how branch sales managers use sales management:

Deliver aggressive, innovative and highly successful sales management leadership for office equipment firm.
Developed and promoted 16 sales representatives to field sales management positions.

10. Trade Shows

Here's how branch sales managers use trade shows:

Assisted with establishing local sponsorship agreements and participated in local trade shows.
Represented company at annual international trade shows.

11. OSHA

Here's how branch sales managers use osha:

Operated Box Truck with extreme caution and within DOT, EPA and OSHA regulations for hazardous waste removal.
Implemented operator training, as prescribed by OSHA, for end user's forklift drivers and warehouse workers.

12. Sales Targets

Here's how branch sales managers use sales targets:

Exceeded manager sales targets, managed a high achieving sales team with strong customer satisfaction ratings.
Managed staff of 9 professionals to achieve high service levels and sales targets.

13. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how branch sales managers use business development:

Developed and maintained relationships with HR Director, VP Business Development Directors, and HR Orientation Managers within Northwestern Memorial Hospital.
Ensured effective operational structure encompassing recruiting, hiring and development of sales staff, promotion and business development.

14. Sales Growth

Here's how branch sales managers use sales growth:

Achieved sales growth of an average of (2) new accounts per week while managing profit and loss.
Doubled sales growth in under a year through new channels of marketing and better training of sales team.

15. Sales Training

Here's how branch sales managers use sales training:

Conduct interviews and sales training seminars* Develop representatives, assistant managers, and receptionists* Find and negotiate office space
Authored and delivered motivational sales training resulting in keynote appointments related to accountability, mindset and leadership.

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What skills help Branch Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on branch sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all branch sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for branch sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What branch sales manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young branch sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of branch sales manager skills to add to your resume

The most important skills for a branch sales manager resume and required skills for a branch sales manager to have include:

Customer Service
Product Knowledge
Sales Process
Human Resources
Bank Products
Sales Plan
Sales Objectives
Customer Complaints
Sales Management
Trade Shows
OSHA
Sales Targets
Business Development
Sales Growth
Sales Training
Sales Associates
Sales Volume

Sales Results
Sales Professionals
Customer Accounts
Bank Policies
Real Estate
Sales Techniques
Sales Reps
Client Relationships
Cold Calls
Account Executives
Sales Revenue
Customer Relations
Sales Performance
Business Plan
Customer Issues
FHA
Branch Management

Direct Reports
Gross Profit
Business Relationships
Bank Secrecy Act
Sales Strategies
Loan Applications
Account Management
Inventory Control
Performance Reviews
HVAC
Product Line
Customer Retention
Performance Evaluations
Revenue Growth
Direct Sales

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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