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What does a Branch Sales Manager do?

Updated January 8, 2025
8 min read
Quoted Expert
Bill Thorne
What does a Branch Sales Manager do

A branch sales manager is responsible for monitoring the branch's sales performance and overseeing the staff's productivity and efficiency in delivering high-quality services for the customers. Branch sales managers conduct data and statistical analysis by evaluating current market trends to identify business opportunities that would generate revenue resources for the business. They also work closely with the marketing team to develop efficient promotional campaigns across various platforms to enhance the company's brand image and reach the target audience.

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Branch sales manager responsibilities

Here are examples of responsibilities from real branch sales manager resumes:

  • Identify, implement and manage online marketing channels ensuring a positive ROI.
  • Manage business and technology projects from initial RFP and ROI justification to actual implementation (PMLC, PMBOK).
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Coordinate the development and management of appropriate personnel information, management database providing seamless integration with payroll and other school functions.
  • Prepare request for proposals (RFP), and other marketing presentations.
  • Assess client needs and create presentations and sales proposals in response to RFP's.
  • Initiate monthly meetings with American Honda for financial analysis and allocation.
  • Develop and implement sales/collection partnering strategies resulting in over $2.8 MM collect from dealer misrepresent retail contract.
  • Conduct weekly seminars on recruiting new members and competitive lenders.

Branch sales manager skills and personality traits

We calculated that 19% of Branch Sales Managers are proficient in Customer Service, Product Knowledge, and Sales Process. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Analytical skills.

We break down the percentage of Branch Sales Managers that have these skills listed on their resume here:

  • Customer Service, 19%

    Generated all sales/business for the branch while providing customer service, maintaining business relationships and increasing sales volume for managed accounts.

  • Product Knowledge, 10%

    Lead a sales team, create policies and procedures to establish best practices, promote product knowledge and sharpen sales skills.

  • Sales Process, 6%

    Led the bank in branch sales for two consecutive years by proactively generating new business and managing the internal sales process.

  • Human Resources, 5%

    Direct all operational aspects including distribution operations, customer service, human resources, administration and sales from Eureka, Ca.

  • Bank Products, 4%

    Obtained goals consistently in all FDIC Insured bank products and loans, B2B sales, plus life insurance and fixed annuities.

  • Sales Plan, 4%

    Acquired new business in line through analyzing new business opportunities, developing measurable sales plans, and executing planned action steps.

Common skills that a branch sales manager uses to do their job include "customer service," "product knowledge," and "sales process." You can find details on the most important branch sales manager responsibilities below.

Customer-service skills. To carry out their duties, the most important skill for a branch sales manager to have is customer-service skills. Their role and responsibilities require that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Branch sales managers often use customer-service skills in their day-to-day job, as shown by this real resume: "started as a customer-direct sales person and was promoted to branch manager and later to sales manager. "

Leadership skills. Many branch sales manager duties rely on leadership skills. "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.," so a branch sales manager will need this skill often in their role. This resume example is just one of many ways branch sales manager responsibilities rely on leadership skills: "authored article: customer service at household finance company skills used leadership skills, listening and resolutions skills"

Analytical skills. This is an important skill for branch sales managers to perform their duties. For an example of how branch sales manager responsibilities depend on this skill, consider that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a branch sales manager: "worked to expand all customer relationships using analysis in proactive sales/marketing efforts. ".

Communication skills. A big part of what branch sales managers do relies on "communication skills." You can see how essential it is to branch sales manager responsibilities because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Here's an example of how this skill is used from a resume that represents typical branch sales manager tasks: "manage communications flow and conflict resolution with customer service. "

Most common branch sales manager skills

The three companies that hire the most branch sales managers are:

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Compare different branch sales managers

Branch sales manager vs. Product manager/sales

A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.

The annual salary of product managers/sales is $49,140 higher than the average salary of branch sales managers.While their salaries may differ, the common ground between branch sales managers and product managers/sales are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like customer service, product knowledge, and sales process.

While similarities exist, there are also some differences between branch sales managers and product manager/sales. For instance, branch sales manager responsibilities require skills such as "human resources," "bank products," "sales objectives," and "sales management." Whereas a product manager/sales is skilled in "product sales," "pos," "product management," and "cycle management." This is part of what separates the two careers.

Product managers/sales really shine in the education industry with an average salary of $108,541. Comparatively, branch sales managers tend to make the most money in the manufacturing industry with an average salary of $61,552.The education levels that product managers/sales earn slightly differ from branch sales managers. In particular, product managers/sales are 2.2% more likely to graduate with a Master's Degree than a branch sales manager. Additionally, they're 0.6% more likely to earn a Doctoral Degree.

Branch sales manager vs. Sales and operations manager

A sales operations manager is an individual who supports a company's sales and marketing teams by optimizing a tool often collectively known as Customer Relationship Management (CRM). Sales operations managers must serve as a liaison between the teams and the upper management while training staff members on new technology and software. They create reports that are used by salespeople and sales managers to help them in sales decision making. They also determine customer outreach methods with the marketing team.

On average, sales and operations managers earn a $43,761 higher salary than branch sales managers a year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both branch sales managers and sales and operations managers have skills such as "customer service," "product knowledge," and "sales process. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that branch sales manager responsibilities requires skills like "bank products," "sales plan," "sales objectives," and "osha." But a sales and operations manager might use other skills in their typical duties, such as, "sales operations," "salesforce," "crm," and "project management."

Sales and operations managers may earn a higher salary than branch sales managers, but sales and operations managers earn the most pay in the technology industry with an average salary of $115,157. On the other hand, branch sales managers receive higher pay in the manufacturing industry, where they earn an average salary of $61,552.In general, sales and operations managers achieve similar levels of education than branch sales managers. They're 2.3% more likely to obtain a Master's Degree while being 0.6% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for Branch Sales Managers in the next 3-5 years?

Bill ThorneBill Thorne LinkedIn Profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

COVID-19 has accelerated the trends we've seen over the past few years as retailers reimagine the customer experience, blending online and offline channels. Mobile apps provide in-store wayfinding and augmented reality to allow customers to quickly search products and identify their exact locations in the store. Additionally, many retailers offer Buy Online, Pick-up In-Store (BOPIS), or curbside pickup options so that customers can pay and checkout with minimal or no contact. We expect retailers will continue to use a variety of tools to help shoppers find the items they need and want.

Branch sales manager vs. Sales manager/sales trainer

A sales trainer or manager provides training for the sales staff. The target of the training is to improve the sales figures and meet target sales. Sales trainers collect data that allows them to understand the effectiveness of the existing sales strategies. They also set clear goals and priorities, get rid of demands that do not drive revenue, and allow their teams to focus on activities aligned with the significant goals. It is also their responsibility to research and develop marketing opportunities.

On average scale, sales managers/sales trainer bring in higher salaries than branch sales managers. In fact, they earn a $31,358 higher salary per year.Using the responsibilities included on branch sales managers and sales managers/sales trainer resumes, we found that both professions have similar skill requirements, such as "product knowledge," "sales process," and "sales objectives.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a branch sales manager is likely to be skilled in "customer service," "human resources," "bank products," and "sales plan," while a typical sales manager/sales trainer is skilled in "powerpoint," "project management," "training materials," and "training classes."

Sales managers/sales trainer earn the best pay in the pharmaceutical industry, where they command an average salary of $116,149. Branch sales managers earn the highest pay from the manufacturing industry, with an average salary of $61,552.Most sales managers/sales trainer achieve a similar degree level compared to branch sales managers. For example, they're 1.8% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.

Branch sales manager vs. Sales development manager

Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.

Sales development managers tend to earn a higher pay than branch sales managers by an average of $43,438 per year.According to resumes from branch sales managers and sales development managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "customer service," "product knowledge," and "sales process. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "human resources," "bank products," "customer complaints," and "sales management" are skills that commonly show up on branch sales manager resumes. On the other hand, sales development managers use skills like sdr, salesforce, crm, and lead generation on their resumes.sales development managers enjoy the best pay in the manufacturing industry, with an average salary of $107,980. For comparison, branch sales managers earn the highest salary in the manufacturing industry.In general, sales development managers hold higher degree levels compared to branch sales managers. Sales development managers are 5.9% more likely to earn their Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.

Types of branch sales manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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