Brand advocates are enthusiastic company representatives whose main job is usually to promote a product or service. They do this through personable, personal communication with potential and existing customers, serving as expert advocates of their brand.
The specific duties of a brand advocate vary from job to job, but in essence, they form relationships with the management and sales teams of the stores that carry their product. They might perform in-store training, develop and deliver marketing materials, and set up merchandising displays.
In addition, brand advocates might be expected to record their observations during marketing events and write reports detailing their assessments.
When hiring brand advocates, companies often look for energetic individuals who show an authentic enthusiasm for the goods they'll be representing. Though there aren't any formal education requirements for this career, employers often prefer applicants with a degree or prior experience in marketing or a related field.
As a brand advocate, you can usually expect an average annual salary of around $37,000.
There is more than meets the eye when it comes to being a brand advocate. For example, did you know that they make an average of $36.26 an hour? That's $75,424 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many brand advocates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a brand advocate, we found that a lot of resumes listed 18.7% of brand advocates included business development, while 17.2% of resumes included personal training, and 11.6% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the brand advocate job title. But what industry to start with? Most brand advocates actually find jobs in the retail and technology industries.
If you're interested in becoming a brand advocate, one of the first things to consider is how much education you need. We've determined that 67.8% of brand advocates have a bachelor's degree. In terms of higher education levels, we found that 5.7% of brand advocates have master's degrees. Even though most brand advocates have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a brand advocate. When we researched the most common majors for a brand advocate, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on brand advocate resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a brand advocate. In fact, many brand advocate jobs require experience in a role such as sales representative. Meanwhile, many brand advocates also have previous career experience in roles such as sales associate or assistant manager.