Brand advocates are enthusiastic company representatives whose main job is usually to promote a product or service. They do this through personable, personal communication with potential and existing customers, serving as expert advocates of their brand.

The specific duties of a brand advocate vary from job to job, but in essence, they form relationships with the management and sales teams of the stores that carry their product. They might perform in-store training, develop and deliver marketing materials, and set up merchandising displays.

In addition, brand advocates might be expected to record their observations during marketing events and write reports detailing their assessments.

When hiring brand advocates, companies often look for energetic individuals who show an authentic enthusiasm for the goods they'll be representing. Though there aren't any formal education requirements for this career, employers often prefer applicants with a degree or prior experience in marketing or a related field.

As a brand advocate, you can usually expect an average annual salary of around $37,000.

What Does a Brand Advocate Do

There are certain skills that many brand advocates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

How To Become a Brand Advocate

If you're interested in becoming a brand advocate, one of the first things to consider is how much education you need. We've determined that 67.8% of brand advocates have a bachelor's degree. In terms of higher education levels, we found that 5.7% of brand advocates have master's degrees. Even though most brand advocates have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Brand Advocate

Brand Advocate Career Paths

Average Salary for a Brand Advocate

Brand Advocates in America make an average salary of $32,434 per year or $16 per hour. The top 10 percent makes over $42,000 per year, while the bottom 10 percent under $24,000 per year.
Average Brand Advocate Salary
$32,434 Yearly
$15.59 hourly

What Am I Worth?

salary-calculator

Roles and Types of Brand Advocate

There are several types of brand advocate, including:

Ambassador

Role:

A brand ambassador promotes a product and vouches for its quality, primarily using the appeal of his/her or her personality. Brands or corporations elect brand ambassadors who have already gained the respect and following of a large audience through web presence or any other mass appeal activity.

We are talking about performers, actors, or other celebrities who are trusted to raise awareness for a product and increase its sales. You will basically be responsible for representing the brand at public events and communicating its value.

The first step toward becoming a brand ambassador would be building engagement around yourself, so if you have not launched that YouTube channel yet, there is no point in postponing it.
  • Average Salary: $32,457
  • Degree: Bachelor's Degree

Brand Ambassador

Role:

Yeah, this is a page devoted to brand ambassadors, not grand ambassadors. We're not here to tell you the job duties of a foreign diplomat. Rather From promotion to marketing campaigns, a brand ambassador is there to increase awareness of a company's brand.

While it's no fancy position in a castle, being a brand ambassador can be fun. A lot of your day-to-day responsibilites are focused on creating a memorable experience for your clients. If nothing else, all of your friends will think you're fancy with your ambassador title.
  • Average Salary: $36,977
  • Degree: Bachelor's Degree

Advocate

Role:

It is the job of an advocate to act as a representative of an individual for a specific purpose. The majority of your responsibility varies depending on the sector of the company or job involved. Nonetheless, as an advocate, you must possess comprehensive knowledge or a solid foundation on the focus of attention.

Additionally, you must be available in every meeting, help in the bargaining and intercession process comprising contracts and lawful certification, and render or put across precise information. You are also expected to justify what you stand for. As an advocate, you must establish and preserve communication and connection with public services companies and other institutions associated with experts and public service schedules.

As an advocate, you must acquire good interaction, analytical, research, leadership, and decision-making skills. You must also have logical thinking capability along with creativity. In addition to these skills, you must have acquired at most a bachelor's degree or an associate degree in psychology, business, or even social work. With this, you will earn a salary ranging from $22,000 to $52,000, but an average of $34,042 yearly or $16.37 per hour.
  • Average Salary: $39,497
  • Degree: Bachelor's Degree

States With The Most Brand Advocate Jobs

Number Of Brand Advocate Jobs By State

RankStateNumber of JobsAverage Salary
1California1,802$42,336
2Texas1,191$33,535
3New York891$40,766
4Florida885$29,402
5New Jersey653$36,776
6Pennsylvania628$30,732
7Illinois609$28,649
8Massachusetts535$43,447
9Georgia470$27,469
10Ohio465$32,261
11Michigan398$32,028
12North Carolina368$28,686
13Arizona348$37,159
14Virginia345$28,171
15Minnesota329$29,805
16Tennessee310$33,297
17Washington310$35,381
18Maryland287$37,981
19Colorado280$35,198
20Indiana253$29,994
21Connecticut240$36,533
22Wisconsin226$30,837
23Missouri218$31,214
24Oregon175$33,822
25South Carolina171$33,641
26Kentucky170$37,113
27Utah161$31,109
28Alabama153$24,648
29Louisiana147$30,954
30Iowa137$30,628
31Oklahoma121$37,015
32Nevada113$33,568
33Kansas109$23,805
34New Hampshire96$32,801
35Arkansas86$29,300
36Nebraska83$32,647
37Mississippi83$26,743
38Idaho76$26,778
39New Mexico73$30,317
40Rhode Island66$34,271
41Hawaii65$30,619
42Delaware58$33,351
43Maine56$38,374
44Montana44$31,781
45West Virginia44$27,942
46South Dakota41$32,285
47North Dakota32$33,725
48Alaska27$35,859
49Vermont24$30,515
50Wyoming19$30,158

Brand Advocate Education

Brand Advocate Majors

26.6 %
12.3 %

Brand Advocate Degrees

Bachelors

67.8 %

Associate

16.9 %

Masters

5.7 %

Top Skills For a Brand Advocate

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 30.6% of brand advocates listed business plan on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Business Plan, 30.6%
  • Drive Sales, 18.1%
  • Product Line, 12.2%
  • Retail Locations, 11.2%
  • Client Products, 11.0%
  • Other Skills, 16.9%

Choose From 10+ Customizable Brand Advocate Resume templates

Zippia allows you to choose from different easy-to-use Brand Advocate templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Brand Advocate resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume
Brand Advocate Resume

Brand Advocate Demographics

Brand Advocate Gender Distribution

Male
Male
60%
Female
Female
40%

After extensive research and analysis, Zippia's data science team found that:

  • Among brand advocates, 40.0% of them are women, while 60.0% are men.

  • The most common race/ethnicity among brand advocates is White, which makes up 51.5% of all brand advocates.

  • The most common foreign language among brand advocates is Spanish at 43.8%.

Online Courses For Brand Advocate That You May Like

Advertising Disclosure  

1. Electronic Music Production

coursera

In the Electronic Music Production specialization, you will learn the tricks of the trade to create high-quality, professional sounding music. You’ll begin by learning about the nature of sound and how a signal flows through a home studio setup. Additionally, you’ll learn how to create your own custom musical sounds through music synthesis. You’ll explore how to record MIDI and real instruments into the flexible and agile Digital Audio Workstation, Ableton Live. You’ll also learn to...

See More on Coursera

2. Brand and Product Management

coursera

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under...

See More on Coursera

3. Complete Electronic Music Production for EDM Music Producers

udemy
4.7
(711)

EDM: Learn professional electronic music production techniques from an expert electronic music producer - produce EDM!...

See More on Udemy
Show More Brand Advocate Courses
Job type you want
Full Time
Part Time
Internship
Temporary

How Do Brand Advocate Rate Their Jobs?

Working as a Brand Advocate? Share your experience anonymously.
Overall Rating*
Career Growth
Work/Life balance
Pay/Salary
Do you work as a Brand Advocate?
Rate how you like work as Brand Advocate. It's anonymous and will only take a minute.

Top Brand Advocate Employers

Most Common Employers For Brand Advocate

RankCompanyAverage SalaryHourly RateJob Openings
1IBM$69,423$33.386
2Google$52,901$25.432
3Apple$51,890$24.952
4The Tipping Point$48,536$23.333
5LG Electronics$39,128$18.819
6MarketStar$37,422$17.99110
7Kodak$37,111$17.842
8The Mosaic Company$36,793$17.6914
9ViacomCBS$36,554$17.574
10Whirlpool$35,516$17.072

Brand Advocate Videos