Brand advocates are enthusiastic company representatives whose main job is usually to promote a product or service. They do this through personable, personal communication with potential and existing customers, serving as expert advocates of their brand.
The specific duties of a brand advocate vary from job to job, but in essence, they form relationships with the management and sales teams of the stores that carry their product. They might perform in-store training, develop and deliver marketing materials, and set up merchandising displays.
In addition, brand advocates might be expected to record their observations during marketing events and write reports detailing their assessments.
When hiring brand advocates, companies often look for energetic individuals who show an authentic enthusiasm for the goods they'll be representing. Though there aren't any formal education requirements for this career, employers often prefer applicants with a degree or prior experience in marketing or a related field.
As a brand advocate, you can usually expect an average annual salary of around $37,000.
What is a Brand Advocate?
What Does a Brand Advocate Do
There are certain skills that many brand advocates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
How To Become a Brand Advocate
If you're interested in becoming a brand advocate, one of the first things to consider is how much education you need. We've determined that 67.8% of brand advocates have a bachelor's degree. In terms of higher education levels, we found that 5.7% of brand advocates have master's degrees. Even though most brand advocates have a college degree, it's possible to become one with only a high school degree or GED.
Brand Advocate Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a brand advocate can determine their career goals through the career progression. For example, they could start out with a role such as account executive, progress to a title such as account manager and then eventually end up with the title senior account manager.
Average Salary for a Brand Advocate
What Am I Worth?
Roles and Types of Brand Advocate
There are several types of brand advocate, including:
Ambassador
Role:
We are talking about performers, actors, or other celebrities who are trusted to raise awareness for a product and increase its sales. You will basically be responsible for representing the brand at public events and communicating its value.
The first step toward becoming a brand ambassador would be building engagement around yourself, so if you have not launched that YouTube channel yet, there is no point in postponing it.
- Average Salary: $32,457
- Degree: Bachelor's Degree
Brand Ambassador
Role:
While it's no fancy position in a castle, being a brand ambassador can be fun. A lot of your day-to-day responsibilites are focused on creating a memorable experience for your clients. If nothing else, all of your friends will think you're fancy with your ambassador title.
- Average Salary: $36,977
- Degree: Bachelor's Degree
Advocate
Role:
Additionally, you must be available in every meeting, help in the bargaining and intercession process comprising contracts and lawful certification, and render or put across precise information. You are also expected to justify what you stand for. As an advocate, you must establish and preserve communication and connection with public services companies and other institutions associated with experts and public service schedules.
As an advocate, you must acquire good interaction, analytical, research, leadership, and decision-making skills. You must also have logical thinking capability along with creativity. In addition to these skills, you must have acquired at most a bachelor's degree or an associate degree in psychology, business, or even social work. With this, you will earn a salary ranging from $22,000 to $52,000, but an average of $34,042 yearly or $16.37 per hour.
- Average Salary: $39,497
- Degree: Bachelor's Degree
States With The Most Brand Advocate Jobs
Number Of Brand Advocate Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 1,802 | $42,336 |
| 2 | Texas | 1,191 | $33,535 |
| 3 | New York | 891 | $40,766 |
| 4 | Florida | 885 | $29,402 |
| 5 | New Jersey | 653 | $36,776 |
| 6 | Pennsylvania | 628 | $30,732 |
| 7 | Illinois | 609 | $28,649 |
| 8 | Massachusetts | 535 | $43,447 |
| 9 | Georgia | 470 | $27,469 |
| 10 | Ohio | 465 | $32,261 |
| 11 | Michigan | 398 | $32,028 |
| 12 | North Carolina | 368 | $28,686 |
| 13 | Arizona | 348 | $37,159 |
| 14 | Virginia | 345 | $28,171 |
| 15 | Minnesota | 329 | $29,805 |
| 16 | Tennessee | 310 | $33,297 |
| 17 | Washington | 310 | $35,381 |
| 18 | Maryland | 287 | $37,981 |
| 19 | Colorado | 280 | $35,198 |
| 20 | Indiana | 253 | $29,994 |
| 21 | Connecticut | 240 | $36,533 |
| 22 | Wisconsin | 226 | $30,837 |
| 23 | Missouri | 218 | $31,214 |
| 24 | Oregon | 175 | $33,822 |
| 25 | South Carolina | 171 | $33,641 |
| 26 | Kentucky | 170 | $37,113 |
| 27 | Utah | 161 | $31,109 |
| 28 | Alabama | 153 | $24,648 |
| 29 | Louisiana | 147 | $30,954 |
| 30 | Iowa | 137 | $30,628 |
| 31 | Oklahoma | 121 | $37,015 |
| 32 | Nevada | 113 | $33,568 |
| 33 | Kansas | 109 | $23,805 |
| 34 | New Hampshire | 96 | $32,801 |
| 35 | Arkansas | 86 | $29,300 |
| 36 | Nebraska | 83 | $32,647 |
| 37 | Mississippi | 83 | $26,743 |
| 38 | Idaho | 76 | $26,778 |
| 39 | New Mexico | 73 | $30,317 |
| 40 | Rhode Island | 66 | $34,271 |
| 41 | Hawaii | 65 | $30,619 |
| 42 | Delaware | 58 | $33,351 |
| 43 | Maine | 56 | $38,374 |
| 44 | Montana | 44 | $31,781 |
| 45 | West Virginia | 44 | $27,942 |
| 46 | South Dakota | 41 | $32,285 |
| 47 | North Dakota | 32 | $33,725 |
| 48 | Alaska | 27 | $35,859 |
| 49 | Vermont | 24 | $30,515 |
| 50 | Wyoming | 19 | $30,158 |
Top Skills For a Brand Advocate
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 30.6% of brand advocates listed business plan on their resume, but soft skills such as analytical skills and communication skills are important as well.
Choose From 10+ Customizable Brand Advocate Resume templates
Zippia allows you to choose from different easy-to-use Brand Advocate templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Brand Advocate resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Brand Advocate Demographics
Brand Advocate Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among brand advocates, 40.0% of them are women, while 60.0% are men.
- The most common race/ethnicity among brand advocates is White, which makes up 51.5% of all brand advocates.
- The most common foreign language among brand advocates is Spanish at 43.8%.
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See More on UdemyHow Do Brand Advocate Rate Their Jobs?
Top Brand Advocate Employers
Most Common Employers For Brand Advocate
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | IBM | $69,423 | $33.38 | 6 |
| 2 | $52,901 | $25.43 | 2 | |
| 3 | Apple | $51,890 | $24.95 | 2 |
| 4 | The Tipping Point | $48,536 | $23.33 | 3 |
| 5 | LG Electronics | $39,128 | $18.81 | 9 |
| 6 | MarketStar | $37,422 | $17.99 | 110 |
| 7 | Kodak | $37,111 | $17.84 | 2 |
| 8 | The Mosaic Company | $36,793 | $17.69 | 14 |
| 9 | ViacomCBS | $36,554 | $17.57 | 4 |
| 10 | Whirlpool | $35,516 | $17.07 | 2 |
Brand Advocate Videos
