Brand advocates are enthusiastic company representatives whose main job is usually to promote a product or service. They do this through personable, personal communication with potential and existing customers, serving as expert advocates of their brand.

The specific duties of a brand advocate vary from job to job, but in essence, they form relationships with the management and sales teams of the stores that carry their product. They might perform in-store training, develop and deliver marketing materials, and set up merchandising displays.

In addition, brand advocates might be expected to record their observations during marketing events and write reports detailing their assessments.

When hiring brand advocates, companies often look for energetic individuals who show an authentic enthusiasm for the goods they'll be representing. Though there aren't any formal education requirements for this career, employers often prefer applicants with a degree or prior experience in marketing or a related field.

As a brand advocate, you can usually expect an average annual salary of around $37,000.

What Does a Brand Advocate Do

There are certain skills that many brand advocates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

How To Become a Brand Advocate

If you're interested in becoming a brand advocate, one of the first things to consider is how much education you need. We've determined that 67.8% of brand advocates have a bachelor's degree. In terms of higher education levels, we found that 5.7% of brand advocates have master's degrees. Even though most brand advocates have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Brand Advocate

Brand Advocate Career Paths

Average Salary for a Brand Advocate

Brand Advocates in America make an average salary of $32,434 per year or $16 per hour. The top 10 percent makes over $42,000 per year, while the bottom 10 percent under $24,000 per year.
Average Brand Advocate Salary
$32,434 Yearly
$15.59 hourly

What Am I Worth?


Roles and Types of Brand Advocate

There are several types of brand advocate, including:



A brand ambassador promotes a product and vouches for its quality, primarily using the appeal of his/her or her personality. Brands or corporations elect brand ambassadors who have already gained the respect and following of a large audience through web presence or any other mass appeal activity.

We are talking about performers, actors, or other celebrities who are trusted to raise awareness for a product and increase its sales. You will basically be responsible for representing the brand at public events and communicating its value.

The first step toward becoming a brand ambassador would be building engagement around yourself, so if you have not launched that YouTube channel yet, there is no point in postponing it.
  • Average Salary: $32,457
  • Degree: Bachelor's Degree

Brand Ambassador


Yeah, this is a page devoted to brand ambassadors, not grand ambassadors. We're not here to tell you the job duties of a foreign diplomat. Rather From promotion to marketing campaigns, a brand ambassador is there to increase awareness of a company's brand.

While it's no fancy position in a castle, being a brand ambassador can be fun. A lot of your day-to-day responsibilites are focused on creating a memorable experience for your clients. If nothing else, all of your friends will think you're fancy with your ambassador title.
  • Average Salary: $36,977
  • Degree: Bachelor's Degree



It is the job of an advocate to act as a representative of an individual for a specific purpose. The majority of your responsibility varies depending on the sector of the company or job involved. Nonetheless, as an advocate, you must possess comprehensive knowledge or a solid foundation on the focus of attention.

Additionally, you must be available in every meeting, help in the bargaining and intercession process comprising contracts and lawful certification, and render or put across precise information. You are also expected to justify what you stand for. As an advocate, you must establish and preserve communication and connection with public services companies and other institutions associated with experts and public service schedules.

As an advocate, you must acquire good interaction, analytical, research, leadership, and decision-making skills. You must also have logical thinking capability along with creativity. In addition to these skills, you must have acquired at most a bachelor's degree or an associate degree in psychology, business, or even social work. With this, you will earn a salary ranging from $22,000 to $52,000, but an average of $34,042 yearly or $16.37 per hour.
  • Average Salary: $39,497
  • Degree: Bachelor's Degree

States With The Most Brand Advocate Jobs

Number Of Brand Advocate Jobs By State

RankStateNumber of JobsAverage Salary
3New York891$40,766
5New Jersey653$36,776
12North Carolina368$28,686
25South Carolina171$33,641
34New Hampshire96$32,801
39New Mexico73$30,317
40Rhode Island66$34,271
45West Virginia44$27,942
46South Dakota41$32,285
47North Dakota32$33,725

Brand Advocate Education

Brand Advocate Majors

26.6 %
12.3 %

Brand Advocate Degrees


67.8 %


16.9 %


5.7 %

Top Skills For a Brand Advocate

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 30.6% of brand advocates listed business plan on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Business Plan, 30.6%
  • Drive Sales, 18.1%
  • Product Line, 12.2%
  • Retail Locations, 11.2%
  • Client Products, 11.0%
  • Other Skills, 16.9%

Choose From 10+ Customizable Brand Advocate Resume templates

Zippia allows you to choose from different easy-to-use Brand Advocate templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Brand Advocate resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Brand Advocate Demographics

Brand Advocate Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among brand advocates, 40.0% of them are women, while 60.0% are men.

  • The most common race/ethnicity among brand advocates is White, which makes up 51.5% of all brand advocates.

  • The most common foreign language among brand advocates is Spanish at 43.8%.

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Top Brand Advocate Employers

Most Common Employers For Brand Advocate

RankCompanyAverage SalaryHourly RateJob Openings
4The Tipping Point$48,536$23.333
5LG Electronics$39,128$18.819
8The Mosaic Company$36,793$17.6914

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