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Working As a Brand Advocate

  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Performing for or Working Directly with the Public
  • Identifying Objects, Actions, and Events
  • Monitor Processes, Materials, or Surroundings
  • $36,000

    Average Salary

What Does A Brand Advocate Do At Home Depot

* Execute project strategy: complete data maintenance tasks in digital content systems to drive account strategy online; produce and track weekly, monthly and quarterly status reports to communicate project status and key metrics including add to cart, conversion rate, sales, views, enrichment, SEO ranking against baseline.
* Presentation development: build Powerpoint decks to effectively communicate during engagement (e.g., kick-off, weekly, monthly, quarterly, etc.); communicate effectively and confidently with suppliers and internal leadership
* Generate analytical reporting: utilize test-control experimental group testing, crowdsourcing, heat mapping and other metrics to enhance prioritized suppliers' presence on product information pages (PIP); leverage online reviews and Q&A to drive improvements on supplier product pages.
* Category insights & strategy: collaborate with merchant to gain understanding of the supplier/line of business; analyze supplier/dept specific data to explain trends/impacts; build category knowledge to assist in identifying items and enrichments to prioritize in project work; promote supplier adoption for Q&A and seed programs.
* Nature and Scope:
* This position reports to Manager, Digital Content Management
* This position has no direct reports

What Does A Brand Advocate Do At 2020 Companies

Drive sales productivity through high quality, end-to-end direct salesDeliver and communicate key promotional and product launch materialsSchedule and participate in direct sales and demonstration eventsCreate consumer awareness and product brand preference at the retail store level though training, assisted sales and merchandisingBuild and maintain brand presence through increased shelf space and product placementEffectively assess and communicate on-site needs such as marketing material and promotional collateral, etcEducate customers and retail associates and make product recommendationsEffectively train retail associates to conduct quality sales presentations and customer demonstrationsBuild effective professional relationships on behalf of 2020 and client at both the store and customer levelMeet or exceed personal sales productivity goals and key metrics on a monthly basisAdvise customers by providing information and qualify on products and servicesAccurately document and report sales, schedules, activities and best practicesResponsible for accurately tracking and communicating all activity to program management and/or Retail Operations as appropriateResponsible for submitting all paperwork completely and accuratelyPerformance Measurements:Visit multiple store locations on a daily and weekly basis based on route and territoryEffectively demonstrate an on-going ability to establish, maintain and influence business relationships through increased shelf space, product placement and consistent productivityRecord and maintain appropriate documentation for each location visit

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Top Skills for A Brand Advocate

  1. Retail Store
  2. Sales Goals
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Worked on promoting and positioning products in large retail stores, providing education-certification-incentive programs for employees and increasing merchandising opportunities.
  • Reached my training (HP InfoLab) and sales goals every week I worked.
  • Resolved all customer service issues pertaining to companies represented.
  • Inspire store managers and associates to be enthusiastic about Apple products by speaking with persuasion and influence to improve in-store sales.
  • Provided product demonstrations at various retail locations.

Brand Advocate Demographics

Gender

Male

54.0%

Female

38.8%

Unknown

7.2%
Ethnicity

White

58.2%

Hispanic or Latino

19.1%

Black or African American

10.8%

Asian

8.1%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

43.8%

French

6.3%

Russian

6.3%

Dari

6.3%

Hindi

6.3%

Urdu

6.3%

Arabic

6.3%

Swedish

3.1%

Danish

3.1%

Chinese

3.1%

Norwegian

3.1%

Lithuanian

3.1%

Mandarin

3.1%
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Brand Advocate Education

Schools

University of Phoenix

15.4%

Weber State University

10.3%

University of Houston

7.7%

Columbia College Chicago

6.4%

University of Louisiana at Lafayette

6.4%

Sam Houston State University

5.1%

De Anza College

3.8%

Arizona State University

3.8%

Broward College

3.8%

University of New Orleans

3.8%

Tennessee State University

3.8%

Western Michigan University

3.8%

University of Utah

3.8%

Kent State University

3.8%

University of Kansas

3.8%

The Academy

3.8%

Louisiana State University and A&M College

2.6%

Syracuse University

2.6%

University of Alabama

2.6%

Ohio University -

2.6%
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Majors

Business

27.8%

Communication

13.9%

Marketing

13.5%

Management

4.0%

Graphic Design

4.0%

Fine Arts

3.6%

General Studies

3.6%

English

3.1%

Economics

2.7%

Psychology

2.7%

Computer Science

2.2%

Liberal Arts

2.2%

Criminal Justice

2.2%

Information Technology

2.2%

History

2.2%

Computer Information Systems

2.2%

Accounting

2.2%

Journalism

1.8%

Specialized Sales And Merchandising

1.8%

Finance

1.8%
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Degrees

Bachelors

51.4%

Other

24.6%

Associate

11.0%

Masters

8.5%

Certificate

3.4%

Diploma

0.6%

License

0.3%

Doctorate

0.3%
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