Brand advocate demographics and statistics in the US
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Brand advocate demographics by:
Brand advocate gender statistics
40.0% of brand advocates are women and 60.0% of brand advocates are men.
- Male, 60.0%
- Female, 40.0%
Brand advocate gender ratio
| Gender | Percentages |
|---|---|
| Male | 60.0% |
| Female | 40.0% |
Brand advocate gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$32,850
Female income
$31,775
Brand advocate gender ratio over time
This data breaks down the percentage of men and women in brand advocate positions over time. Currently, 40.0% of brand advocates are female.
Brand advocate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 29.17% | 70.83% |
| 2011 | 41.56% | 58.44% |
| 2012 | 36.96% | 63.04% |
| 2013 | 37.97% | 62.03% |
| 2014 | 42.97% | 57.03% |
| 2015 | 42.69% | 57.31% |
| 2016 | 37.45% | 62.55% |
| 2017 | 40.80% | 59.20% |
| 2018 | 35.19% | 64.81% |
| 2019 | 41.52% | 58.48% |
| 2020 | 49.50% | 50.50% |
| 2021 | 60.05% | 39.95% |
Brand advocate related jobs gender ratio
We compared brand advocates with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Brand Advocate | 60% | 40% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand advocate demographics by race
The most common ethnicity among brand advocates is White, which makes up 51.5% of all brand advocates. Comparatively, 18.1% of brand advocates are Hispanic or Latino and 16.0% of brand advocates are Black or African American.
- White, 51.5%
- Hispanic or Latino, 18.1%
- Black or African American, 16.0%
- Unknown, 7.8%
- Asian, 6.3%
- American Indian and Alaska Native, 0.3%
Brand advocate race
| Brand advocate race | Percentages |
|---|---|
| White | 51.5% |
| Hispanic or Latino | 18.1% |
| Black or African American | 16.0% |
| Unknown | 7.8% |
| Asian | 6.3% |
| American Indian and Alaska Native | 0.3% |
Brand advocate race and ethnicity over time
See how brand advocate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand advocate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 63.58% | 11.91% | 3.86% | 17.88% |
| 2011 | 59.02% | 13.51% | 5.06% | 17.63% |
| 2012 | 62.57% | 12.47% | 4.77% | 16.35% |
| 2013 | 62.76% | 12.12% | 5.18% | 16.61% |
| 2014 | 61.21% | 10.80% | 5.09% | 19.10% |
| 2015 | 61.12% | 12.57% | 4.94% | 17.75% |
| 2016 | 59.95% | 12.02% | 5.75% | 18.22% |
| 2017 | 61.50% | 11.94% | 6.49% | 16.46% |
| 2018 | 61.13% | 9.38% | 5.84% | 18.51% |
| 2019 | 61.09% | 9.45% | 4.64% | 20.59% |
| 2020 | 59.66% | 9.39% | 7.24% | 17.56% |
| 2021 | 51.51% | 16.04% | 6.32% | 18.05% |
Brand advocate wage gap by race
According to our data, white brand advocates have the highest average salary compared to other ethnicities. Black or african american brand advocates have the lowest average salary at $31,843.
| Ethnicity | Salary |
|---|---|
| Unknown | $33,249 |
| White | $33,879 |
| Black or African American | $31,843 |
| Asian | $32,370 |
| Hispanic or Latino | $32,948 |
Brand advocate age breakdown
The average age of brand advocates is 40+ years years old, representing 58% of the brand advocate population.
Brand advocate age breakdown
| Brand Advocate Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 25% |
| 20-30 years | 16% |
Brand advocate educational attainment
The most common degree for brand advocates is bachelor's degree, with 68% of brand advocates earning that degree. The second and third most common degree levels are associate degree degree at 17% and associate degree degree at 6%.
- Bachelor's, 68%
- Associate, 17%
- Master's, 6%
- High School Diploma, 5%
- Other Degrees, 4%
Brand advocates by degree level
| Brand advocate degree | Percentages |
|---|---|
| Bachelor's | 68% |
| Associate | 17% |
| Master's | 6% |
| High School Diploma | 5% |
| Other Degrees | 4% |
Brand advocate jobs you might like
Brand advocate employment statistics
Most brand advocates work for a private in the manufacturing industry.
Company size where brand advocates work
Below, you can see the size of companies where brand advocates work.
Brand advocate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 15% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 37% |
Brand advocate jobs by company type
Employees with the brand advocate job title have their preferences when it comes to working for a company. For instance, most brand advocates prefer to work at private companies over public companies.
Brand advocate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 32% |
| Private | 57% |
| Government | 4% |
Brand advocate jobs by industry
The most common industries for brand advocates are manufacturing, technology and media.
Brand advocate industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Manufacturing | 14% |
| Technology | 13% |
| Media | 9% |
| Professional | 9% |
| Retail | 9% |
| Education | 5% |
| Hospitality | 5% |
| Telecommunication | 4% |
| Government | 3% |
| Non Profits | 3% |
| Automotive | 3% |
| Finance | 2% |
| Pharmaceutical | 1% |
| Start-up | 1% |
| Real Estate | 1% |
| Health Care | 1% |
Brand advocate turnover and employment statistics
Brand advocate unemployment rate over time
The unemployment rate for brand advocates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand advocate unemployment rate by year
| Year | Brand advocate unemployment rate |
|---|---|
| 2010 | 18.40% |
| 2011 | 18.40% |
| 2012 | 18.62% |
| 2013 | 17.32% |
| 2014 | 12.63% |
| 2015 | 12.27% |
| 2016 | 11.13% |
| 2017 | 9.89% |
| 2018 | 9.87% |
| 2019 | 8.55% |
| 2020 | 14.96% |
| 2021 | 25.00% |
Average brand advocate tenure
The average brand advocate stays at their job for 1-2 years, based on the 463 brand advocates resumes in Zippia's database.
Brand advocate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 38% |
| 3-4 years | 8% |
| 5-7 years | 12% |
| 8-10 years | 10% |
| 11+ years | 7% |
Brand advocate LGBT ratio compared to similar jobs
Review the percent of brand advocates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Product Applications Engineer | 6.51% | 101,218 |
| Brand Advocate | 6.75% | - |
| Door Tender | 7.95% | 1,318 |
| Store Gift Wrap Associate | 8.25% | 45,024 |
| Inbound Telemarketer | 11.06% | 1,774 |
| Real Estate Broker | 12.76% | 19,151 |
Similar brand advocate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Product Applications Engineer | 6.51% | 101,218 |
| Door Tender | 7.95% | 1,318 |
| Store Gift Wrap Associate | 8.25% | 45,024 |
| Inbound Telemarketer | 11.06% | 1,774 |
| Real Estate Broker | 12.76% | 19,151 |
Foreign languages spoken by brand advocates
The most common foreign language among brand advocates is Spanish at 43.8%. The second-most popular foreign language spoken is French at 6.3% and Dari is the third-most popular at 6.3%.
- Spanish, 43.8%
- French, 6.3%
- Dari, 6.3%
- Hindi, 6.3%
- Urdu, 6.3%
- Other, 31.0%
Brand advocate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 43.8% |
| French | 6.3% |
| Dari | 6.3% |
| Hindi | 6.3% |
| Urdu | 6.3% |
| Other | 31.0% |