How to hire a brand advocate

How to hire a brand advocate, step by step

Here's a step-by-step brand advocate hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a brand advocate job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new brand advocate
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your brand advocate job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a brand advocate for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A brand advocate's background is also an important factor in determining whether they'll be a good fit for the position. For example, brand advocates from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of brand advocates and their corresponding salaries.

   Type of Brand Advocate	Description	Hourly rate
   Brand Advocate		$11-20
   Ambassador	Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions... Show more	$11-21
   Product Demonstrator	A product demonstrator, or sometimes known as a brand ambassador, is a professional who is an expert in using a sample product to highlight its greatness and make it appealing to buyers. Product demonstrators must speak in front of many people to generate excitement about a product and provide a complete idea of a product's functionality... Show more	$11-14

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Business Plan
   • Drive Sales
   • Product Line
   • Retail Locations
   • Client Products
   • Product Placement
   • Brand Awareness
   • Persuasion
   • Customer Service
   • Competitive Intelligence
   • Product Knowledge
   • Competitive Data
   • Trade Shows
   • Depot

   Check all skills

   Responsibilities:

   • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
   • Handle all delivery of all POS material from warehouse to each account along with preparing shipping and its distribution.
   • Utilize social media outlets such as Facebook and SMS to shape customer awareness of new products and ongoing customer interactions.
   • Maintain adequate, well-organize inventories of POS materials need to support target account activities.
   • Educate senior community regarding Medicare HMO product by appointments and group presentations resulting in excellent membership participation.
   • Make sure that compliance are met for client according to POG for reset, remodel or setup of new store.

3. Make a budget

   Including a salary range in your brand advocate job description is one of the best ways to attract top talent. A brand advocate can vary based on:

   • Location. For example, brand advocates' average salary in kansas is 45% less than in massachusetts.
   • Seniority. Entry-level brand advocates 43% less than senior-level brand advocates.
   • Certifications. A brand advocate with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a brand advocate's salary.

   Average brand advocate salary

   $15.59hourly

   $32,434 yearly

   ---

   Entry-level brand advocate salary

   $24,000 yearly salary

   Updated January 23, 2026

4. Writing a brand advocate job description

   A good brand advocate job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a brand advocate job description:

   Brand advocate job description example

   **Position Purpose:**
   
   The Manager, Brand Advocate will coach and mentor a team of direct reports responsible for partnering with strategic suppliers to drive a best-in-class online customer retail experience. The team will be responsible for enhancing online presence at an item level and building strong business relationships with suppliers to improve conversion, drive online traffic, and grow sales. The team will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. In support of The Home Depot's omnichannel retail strategy, this role will frequently partner with cross-functional groups (i.e., Merchandising, IT/Web Operations, Digital Marketing, Product Management, User Experience) to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
   
   **Major Tasks, Responsibilities & Key Accountabilities:**
   
   20% - Partner with vendors and cross-functional teams (i.e., Merchandising,
   
   IT/Web Operations, Digital Marketing, Product Management, User Experience) to build, implement, and evaluate processes to create program efficiencies. Ensure strong supplier and merchandising relationships are cultivated and maintained.
   
   15% - Assign project duties to team members and continuously assess project
   
   progress from start to finish through weekly meetings to ensure program
   
   deliverables are met. Responsible for budgeting and resource management to ensure program execution is on time and within budget.
   
   20% - Translate business goals into program strategic initiatives. Assess customer behavior for consideration in upcoming projects via data analysis (e.g., clickthrough, surveys, heat maps). Identify program growth opportunities, build brand awareness and pitch new business for the program. Uncover process improvement opportunities.
   
   45% - Develop and manage a team who will build plans to improve the online
   
   customer experience and identify opportunities to drive online growth for key suppliers. Ensure team is trained and executing on content optimization, providing supplier support, and project planning.
   
   **Nature and Scope:**
   
   This position reports to Sr Manager, Brand Advocate.
   
   This position has 5 direct reports.
   
   **Environmental Job Requirements:**
   
   **Environment:**
   
   1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
   
   **Travel:**
   
   Typically requires overnight travel less than 10% of the time.
   
   **Additional Environmental Job Requirements:**
   
   No travel required
   
   **Standard Minimum Qualifications:**
   
   Must be eighteen years of age or older.
   
   Must be legally permitted to work in the United States.
   
   **Additional Minimum Qualifications:**
   
   **Education Required:**
   
   The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
   
   **Years of Relevant Work Experience:**
   
   5 years
   
   **Certifications & Licenses:**
   
   **Physical Requirements:**
   
   Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
   
   **Additional Qualifications:**
   
   **Preferred Qualifications:**
   
   - Experience in Vendor Management Systems, Digital Marketing, Ecommerce, and Merchandising
   
   - High proficiency in Excel and PowerPoint
   
   - Experience with SQL and Adobe products (i.e., Adobe Analytics & Workspace) highly preferred
   
   - Technical aptitude and agility to learn database systems and web-based platforms (i.e., JMP/SAS, BrightEdge, Google AdWords)
   
   - Proven record of having worked with major consumer brands and knowing how to support/differentiate them in the digital space
   
   - Understanding of basic corporate financial practices
   
   - Well-developed and professional presentation and communication skills
   
   - Ability to maintain composure and productivity in a dynamic environment
   
   - Ability to approach problems systematically, researching all alternatives and making appropriate recommendations
   
   - Ability to be deadline oriented with long and short-term projects
   
   - Experience in building teams and identifying top talent
   
   - Experience in navigating difficult conversations
   
   **Knowledge, Skills, Abilities and Competencies:**
   
   - Decision Quality
   
   - Collaborates
   
   - Drives Engagement
   
   - Ensures Accountability
   
   - Plans and Aligns
   
   - Communicates Effectively
   
   - Customer Focus
   
   - Develops Talent
   
   - Manages Conflict
   
   We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

   Copy this example

   

5. Post your job

   To find brand advocates for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any brand advocates they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level brand advocates with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your brand advocate job on Zippia to find and recruit brand advocate candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit brand advocates, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new brand advocate

   Once you've selected the best brand advocate candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new brand advocate. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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