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Brand ambassador vs brand manager

The differences between brand ambassadors and brand managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand manager has an average salary of $97,789, which is higher than the $36,977 average annual salary of a brand ambassador.

The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Brand ambassador vs brand manager overview

Brand AmbassadorBrand Manager
Yearly salary$36,977$97,789
Hourly rate$17.78$47.01
Growth rate19%10%
Number of jobs15,940127,429
Job satisfaction3-
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Average age4539
Years of experience-10

What does a brand ambassador do?

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Brand ambassador vs brand manager salary

Brand ambassadors and brand managers have different pay scales, as shown below.

Brand AmbassadorBrand Manager
Average salary$36,977$97,789
Salary rangeBetween $27,000 And $49,000Between $72,000 And $131,000
Highest paying CityPortland, MEParsippany-Troy Hills, NJ
Highest paying stateNorth DakotaRhode Island
Best paying companyWpp Us Holdings IncMeta
Best paying industryProfessionalManufacturing

Differences between brand ambassador and brand manager education

There are a few differences between a brand ambassador and a brand manager in terms of educational background:

Brand AmbassadorBrand Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common college-University of Georgia

Brand ambassador vs brand manager demographics

Here are the differences between brand ambassadors' and brand managers' demographics:

Brand AmbassadorBrand Manager
Average age4539
Gender ratioMale, 42.5% Female, 57.5%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between brand ambassador and brand manager duties and responsibilities

Brand ambassador example responsibilities.

  • Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle sensitive HIPP, Medicare, and Medicaid information.
  • Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
  • Organize and run weekly study hours.
  • Learned important medical skills including first aid and CPR.
    • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
    • Show more

Brand ambassador vs brand manager skills

Common brand ambassador skills
  • Product Knowledge, 14%
  • Brand Awareness, 13%
  • Sales Floor, 10%
  • Customer Satisfaction, 7%
  • Product Sales, 6%
  • PET, 6%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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Updated January 8, 2025

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