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Brand ambassador vs brand representative

The differences between brand ambassadors and brand representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand ambassador has an average salary of $36,977, which is higher than the $32,479 average annual salary of a brand representative.

The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a brand representative are excellent guest, retail store, and product displays.

Brand ambassador vs brand representative overview

Brand AmbassadorBrand Representative
Yearly salary$36,977$32,479
Hourly rate$17.78$15.61
Growth rate19%-
Number of jobs15,940349,258
Job satisfaction3-
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 56%
Average age4541
Years of experience--

What does a brand ambassador do?

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

Brand ambassador vs brand representative salary

Brand ambassadors and brand representatives have different pay scales, as shown below.

Brand AmbassadorBrand Representative
Average salary$36,977$32,479
Salary rangeBetween $27,000 And $49,000Between $26,000 And $39,000
Highest paying CityPortland, MELos Angeles, CA
Highest paying stateNorth DakotaHawaii
Best paying companyWpp Us Holdings IncNorthrop Grumman
Best paying industryProfessionalHealth Care

Differences between brand ambassador and brand representative education

There are a few differences between a brand ambassador and a brand representative in terms of educational background:

Brand AmbassadorBrand Representative
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common college--

Brand ambassador vs brand representative demographics

Here are the differences between brand ambassadors' and brand representatives' demographics:

Brand AmbassadorBrand Representative
Average age4541
Gender ratioMale, 42.5% Female, 57.5%Male, 35.8% Female, 64.2%
Race ratioBlack or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between brand ambassador and brand representative duties and responsibilities

Brand ambassador example responsibilities.

  • Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle sensitive HIPP, Medicare, and Medicaid information.
  • Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
  • Organize and run weekly study hours.
  • Learned important medical skills including first aid and CPR.
    • Show more

Brand representative example responsibilities.

  • Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
  • Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
  • Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
  • Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Brand ambassador vs brand representative skills

Common brand ambassador skills
  • Product Knowledge, 14%
  • Brand Awareness, 13%
  • Sales Floor, 10%
  • Customer Satisfaction, 7%
  • Product Sales, 6%
  • PET, 6%
Common brand representative skills
  • Excellent Guest, 31%
  • Retail Store, 20%
  • Product Displays, 15%
  • Customer Service, 12%
  • Sales Floor, 4%
  • Product Knowledge, 4%

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Updated January 8, 2025

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